At a Glance
- Tasks: Lead growth marketing strategies using AI/ML to drive customer acquisition and retention.
- Company: Join a dynamic SaaS company focused on innovation and market expansion.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Make a real impact by shaping marketing strategies that drive business success.
- Qualifications: 7+ years in B2B SaaS marketing with expertise in multi-channel strategies.
The predicted salary is between 80000 - 100000 £ per year.
Requirements
- You will have 7+ years B2B SaaS growth marketing experience with a proven track record of scaling revenue through multi-channel acquisition, retention optimization, and market expansion strategies.
- (Desirable) Ideally you will have had B2B SaaS experience with an understanding of complex customer journeys and stakeholder needs.
- You will have demonstrated expertise in marketing automation and AI/ML technologies.
- You will have a proven track record of performance accountability with clear ROI and business impact measurement.
- You will be proficient in optimization techniques and A/B testing methodologies.
- You will have exceptional communication and presentation skills, capable of articulating complex strategies to diverse stakeholders.
What the job involves
- You will develop a comprehensive growth marketing strategy aligned with business goals across the entire customer lifecycle.
- You will own multi-channel digital strategy including paid acquisition, search, email, social media, and display advertising across UK/US markets.
- You will create and execute comprehensive marketing strategies to attract, convert, and expand customer relationships through data-driven marketing, sales, and customer team alignment.
- You will establish systematic testing frameworks and growth experimentation culture across all channels.
- You will leverage generative AI tools for scaled content creation, A/B testing, and real-time optimization.
- You will own the website strategy in partnership with Head of Brand and Content.
- You will design self-service conversion pathways that guide prospects from initial awareness through product education to purchase decisions.
- You will own growth metrics, forecasting, and attribution modelling across the entire customer funnel in partnership with Commercial leaders.
Growth Marketing Lead AI/ML, Multi-Channel SaaS employer: Attest
As a Growth Marketing Lead in our innovative Multi-Channel SaaS company, you will thrive in a dynamic work culture that champions creativity and collaboration. We offer competitive benefits, including professional development opportunities and a commitment to leveraging cutting-edge AI/ML technologies, ensuring you are at the forefront of industry advancements. Join us in our vibrant UK/US markets where your expertise will directly impact our growth trajectory and foster meaningful relationships with our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead AI/ML, Multi-Channel SaaS
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B SaaS space and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your growth marketing successes, especially those involving multi-channel strategies. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss how you've used AI/ML technologies in your previous roles and how you can apply that knowledge to drive growth at their company.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to show how your experience aligns with our goals and values.
We think you need these skills to ace Growth Marketing Lead AI/ML, Multi-Channel SaaS
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 7+ years of B2B SaaS growth marketing experience. We want to see how you've scaled revenue and tackled multi-channel acquisition, so don’t hold back on those success stories!
Speak Our Language:Use the same terminology from the job description in your application. If we mention 'A/B testing' or 'marketing automation', make sure you do too! It shows us you understand what we're looking for.
Be Data-Driven:We love numbers! Include specific metrics that demonstrate your impact in previous roles. Whether it’s ROI or customer retention rates, let us know how you’ve made a difference with data.
Keep It Clear and Concise:Your communication skills are key, so make sure your application is easy to read. Use bullet points if needed, and keep your sentences straightforward. We want to see your strategies without wading through fluff!
How to prepare for a job interview at Attest
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past experiences. Talk about how you've scaled revenue, optimised retention, and expanded markets. This will show that you understand the importance of performance accountability and can deliver clear ROI.
✨Master the Multi-Channel Approach
Familiarise yourself with various digital marketing channels like paid acquisition, email, and social media. Be ready to discuss how you've successfully integrated these channels in previous roles. Highlight any experience you have with A/B testing and optimisation techniques to demonstrate your data-driven mindset.
✨Communicate Complex Strategies Simply
Practice articulating complex marketing strategies in a way that's easy to understand. You’ll likely be speaking to diverse stakeholders, so being able to break down your ideas will showcase your exceptional communication skills. Use real-life examples to illustrate your points.
✨Showcase Your AI/ML Knowledge
Since this role involves leveraging AI/ML tools, brush up on your knowledge of these technologies. Be prepared to discuss how you've used generative AI for content creation or optimisation in the past. This will demonstrate your expertise and alignment with the company's innovative approach.
