Field Marketing Manager, UK (Hybrid) in London

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries.

This is a pivotal role at the intersection of field events, partner marketing, and content programming. You'll sit within our Global Events & Partner Marketing team, working closely with sales leadership, Product Marketing, Content, and the Event Marketing team to drive pipeline and deepen relationships with priority accounts and partners. You'll own the strategy and execution of field events and partner marketing programs across the UK and broader European market.

What You’ll Accomplish

• Field Event Strategy & Planning: Own the strategic planning of field events — including event type, timing, format, audience, goals, and success metrics, developed in close partnership with regional sales leadership. Lead communication and alignment with field sales teams on attendee strategy, pipeline targets, and ownership of outcomes. Own all customer-facing communications tied to field events: invitations, nurture sequences, reminder cadences, and post-event follow-up.
• Partner Marketing & Sponsorships: Manage all partnership events end-to-end, including sponsorship deliverables, logistics, communications, and internal coordination. Build and maintain strong relationships with key partners, agency networks, and industry associations across the UK and Europe. Develop co-marketing initiatives with partners that drive joint pipeline and brand visibility in target markets.
• Event Execution & Cross-Functional Collaboration: Partner closely with the Event Marketing team on logistics, production, operations, and on-site experience execution. Collaborate with Product Marketing and Content on event programming ensuring speakers, sessions, and content are tailored to target industries, accounts, and audiences, and aligned to each event's business objectives.
• ABM & Pipeline Impact: Drive an ABM-led approach to field campaigns, prioritising high-value target accounts, key customer relationships, and critical pipeline opportunities. Track and report on event performance, pipeline contribution, and KPI achievement in partnership with sales and marketing stakeholders.

Your Expertise

• 5+ years of experience in field marketing, event marketing, or integrated marketing in a B2B SaaS or technology company.
• Demonstrated track record of planning and executing field and partner events that generate measurable pipeline.
• Experience managing partner or sponsorship programs, including deliverable tracking and joint go-to-market planning.
• Strong project management skills with the ability to run multiple programs simultaneously without dropping details.
• Experience developing event content strategies and working with Product Marketing or Content teams on messaging, speakers, and programming.
• Familiarity with ABM methodology and a bias toward targeting the right accounts, not just filling seats.
• Excellent communicator, comfortable presenting to and aligning with senior sales stakeholders.
• Comfort with data, you can pull reports, interpret pipeline metrics, and make decisions from them.
• Comfortable working from our office in Shoreditch 2 days a week.

Nice to Haves

• Experience working on both sides of the Atlantic — navigating a US-headquartered company while owning a regional program.
• Familiarity with the retail, ecommerce, or D2C brand landscape.
• Background in partner or channel marketing at a SaaS company.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritise and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.