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For Companies At a Glance
- Tasks: Lead outbound sales efforts through LinkedIn and email, booking calls with potential clients.
- Company: Attention Labs is a creative performance agency focused on driving revenue through strategic video content.
- Benefits: Earn a competitive base salary plus uncapped commission; enjoy flexibility and the chance to innovate.
- Why this job: Join a dynamic team, work directly with the founder, and shape a lead generation system from scratch.
- Qualifications: Experience in cold outreach and a passion for experimentation; B2B or agency experience is a bonus.
- Other info: This role offers growth opportunities into sales leadership and strategy as the company expands.
About Attention Labs
We’re a creative performance agency that helps agencies, coaches, and online businesses grow with strategic YouTube and video content. Our clients don’t just get videos—they get revenue-driving content systems that build authority, generate leads, and scale their business. We’ve worked with everyone from household brands to fast-moving startups. Now we’re ready to scale our reach—and we’re looking for someone to help build the sales engine with us.
The Role:
This isn’t a “plug-and-play” SDR role. We’re looking for someone entrepreneurial—someone who loves figuring things out and wants to co-create a lead generation system that actually works. You’ll be in charge of running outbound (LinkedIn + email), testing angles, booking calls—and helping us build a predictable pipeline over time. You won’t be closing deals, but you’ll be setting up high-quality calls for the founder.
Responsibilities
- Test and build outbound campaigns from scratch (LinkedIn DMs + email)
- Run daily outreach and engage leads in conversation
- Qualify leads and book calls with agency owners and coaches
- Create mini-systems and outreach SOPs we can build on later
- Track what’s working, what’s not—and iterate fast
Ideal Fit
- You’ve booked appointments through cold outreach before (email, DMs, or both)
- You think in systems—not just scripts
- You’re scrappy, curious, and not afraid to experiment
- Bonus: experience in B2B, agencies, or content space
- You’re comfortable working async and taking initiative
Compensation
$1,500 USD/month base
10% commission on every sale (uncapped)
Avg sale = $4.5k
Assuming 4 closes/month = $1.8k commission
Total earnings potential = $3.3k–$5k/month
Why This Role Is Unique
This isn’t a boiler room. It’s not a giant org with rigid scripts. You’ll work directly with the founder and co-build a system from the ground up. You’ll have freedom to test ideas and make your mark. If we grow, you grow with us—into sales leadership, strategy, or even partnerships.
Outbound Sales Lead employer: AttentionGrow
Contact Detail:
AttentionGrow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Outbound Sales Lead
✨Tip Number 1
Familiarise yourself with the latest trends in outbound sales, especially on platforms like LinkedIn. Understanding what works in the current market will help you stand out during discussions and show that you're proactive.
✨Tip Number 2
Network with professionals in the B2B and content space. Engaging with industry leaders can provide insights into effective lead generation strategies and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss your previous experiences with cold outreach. Be ready to share specific examples of successful campaigns you've run, as this will demonstrate your ability to think in systems and adapt strategies.
✨Tip Number 4
Showcase your entrepreneurial spirit by coming up with a few initial ideas for outreach campaigns. Presenting these during your conversations can highlight your initiative and willingness to co-create a lead generation system.
We think you need these skills to ace Outbound Sales Lead
Some tips for your application 🫡
Understand the Company: Familiarise yourself with Attention Labs and their unique approach to video content. Highlight your understanding of their services and how they help clients grow, as this will show your genuine interest in the role.
Tailor Your CV: Make sure your CV reflects your experience in outbound sales and lead generation. Emphasise any previous roles where you’ve successfully booked appointments through cold outreach, and showcase your entrepreneurial spirit.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your relevant experience but also demonstrates your curiosity and willingness to experiment. Mention specific strategies you would consider implementing for outbound campaigns.
Showcase Your Systems Thinking: In your application, provide examples of how you think in systems rather than just following scripts. Discuss any past experiences where you’ve built or improved processes, as this aligns with what Attention Labs is looking for.
How to prepare for a job interview at AttentionGrow
✨Show Your Entrepreneurial Spirit
This role is all about being entrepreneurial, so be prepared to share examples of how you've taken initiative in previous positions. Highlight any experiences where you’ve built or improved systems, especially in sales or outreach.
✨Demonstrate Your Understanding of Outbound Sales
Make sure to discuss your experience with outbound campaigns, particularly through LinkedIn and email. Be ready to explain the strategies you've used to engage leads and book appointments, as this will show your familiarity with the role's responsibilities.
✨Be Ready to Discuss Experimentation
Since the company values experimentation, come prepared with ideas on how you would test different outreach angles. Share past experiences where you’ve successfully iterated on a process based on what worked and what didn’t.
✨Emphasise Your Comfort with Asynchronous Work
As the role involves working asynchronously, it’s important to convey your ability to manage time effectively and take initiative without constant supervision. Share examples of how you’ve thrived in similar environments.
