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- Tasks: Lead B2B campaigns and build brand strategies in the investment management sector.
- Company: Join a dynamic team in London, focused on innovative investment management solutions.
- Benefits: Enjoy hybrid working, competitive pay, and opportunities for professional growth.
- Why this job: Make a real impact by shaping brand narratives and collaborating with creative teams.
- Qualifications: Proven experience in B2B marketing, campaign management, and cross-functional collaboration required.
- Other info: This is a 6-month contract role with immediate start; perfect for ambitious marketers!
The predicted salary is between 60000 - 84000 £ per year.
Location: London (hybrid working – 4 days in the office)
Pay: £383-450/day (PAYE/Umb)
Interview and Start Date: ASAP
Duration: 6 months contract initially
We’re looking for a candidate that has proven experience leading B2B campaigns; building and growing matrixed brands; and executing and optimizing integrated campaigns across content, web, events, and more.
In this role, you’ll make an impact in the following ways:
- Building campaign strategy, executing our brand strategy, and championing our brand positioning and brand standards across all our line of business campaign work (Investment Management).
- Partnering with line of business marketers and business colleagues to develop value propositions, build product positioning, launch new capabilities and offerings, and construct cohesive go-to-market planning, all while ensuring alignment with the overarching Masterbrand strategy and business objectives.
- Fostering effective collaboration with both external agencies and internal creative teams, delivering strong creative briefs that inspire creative teams and lead to concepts that elevate individual business lines, products, and platforms.
- Coordinate market research to inform strategy, stay abreast of industry trends, benchmarks, market demands, and competitor strategies.
- Oversee the strategic planning, messaging and coordination of industry-leading events in partnership with events team. Ensure events strategy align seamlessly with brand objectives.
To be successful in this role, we’re seeking the following:
- A persuasive storyteller and creative and original thinker who can develop line of business, product, or platform centered campaigns.
- Demonstrated ability to work and drive alignment across cross-functional teams at matrixed brands.
- Experience planning and leading global campaigns across multiple channels; formats; and investment strategies - including paid, owned and earned media strategies.
- Strong data and landscape analysis skills to review marketplace trends, formulate implications and inform strategy.
B2B Campaign and Brand Manager - Investment Management sector employer: Atrium (EMEA)
Contact Detail:
Atrium (EMEA) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Campaign and Brand Manager - Investment Management sector
✨Tip Number 1
Familiarise yourself with the latest trends in investment management and B2B marketing. Understanding the nuances of this sector will help you speak confidently about relevant strategies during interviews.
✨Tip Number 2
Network with professionals in the investment management field. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face, which can inform your approach to the role.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B campaigns you've led. Be ready to explain your thought process, the strategies you employed, and the results achieved, as this will demonstrate your capability to drive impactful campaigns.
✨Tip Number 4
Showcase your ability to collaborate across teams by preparing anecdotes that highlight your experience working with diverse groups. This will illustrate your fit for a role that requires alignment across various stakeholders.
We think you need these skills to ace B2B Campaign and Brand Manager - Investment Management sector
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in leading B2B campaigns and managing brand strategies. Use specific examples that demonstrate your ability to execute integrated campaigns across various channels.
Craft a Compelling Cover Letter: In your cover letter, showcase your storytelling skills. Explain how your creative thinking has led to successful campaigns in the past, and how you can apply this to the Investment Management sector.
Highlight Relevant Experience: Emphasise your experience with cross-functional teams and your ability to drive alignment across matrixed brands. Mention any specific campaigns you've led that align with the job description.
Showcase Data Analysis Skills: Include examples of how you've used data and market analysis to inform campaign strategies. This will demonstrate your ability to stay ahead of industry trends and competitor strategies.
How to prepare for a job interview at Atrium (EMEA)
✨Showcase Your Campaign Experience
Be prepared to discuss specific B2B campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive successful outcomes.
✨Understand the Brand's Positioning
Research the company's brand positioning and values before the interview. Be ready to articulate how you can align your campaign strategies with their overarching Masterbrand strategy and business objectives.
✨Demonstrate Cross-Functional Collaboration
Prepare examples of how you've successfully collaborated with cross-functional teams in previous roles. Emphasise your ability to work with both internal stakeholders and external agencies to deliver cohesive campaigns.
✨Stay Informed on Industry Trends
Familiarise yourself with current trends in the investment management sector. Be ready to discuss how these trends could impact campaign strategies and how you would leverage them to inform your approach.
