Sr. Manager, Regional Sales

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications.

AtriCure’s Isolator® Synergy™ Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure’s Hybrid AF™ Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure’s cryoICE cryoSPHERE® probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

Position Summary

The Senior Manager Regional Sales leads and develops a high-performing regional commercial team consisting of 2 Regional Sales Managers and 2 Clinical Specialists. This role is responsible for driving regional sales strategy, ensuring consistent execution across the team, and achieving revenue and growth targets within cardiac operating and related hospital departments.

The Senior Manager Regional Sales oversees prospecting, qualification, and closing of direct business sales while ensuring that the team provides exceptional clinical support to surgeons and staff in the operating room and during follow-up patient care. This position requires strong leadership, coaching, strategic planning, and cross-functional collaboration with Marketing, Product Management, and senior leadership.

Essential Functions of the Position

• Leadership & People Management
  • Lead, mentor, and develop a team of 4-6 Regional Sales Managers and Clinical Specialists.
  • Set clear performance expectations, conduct regular coaching sessions, and manage performance improvement plans when needed.
  • Foster a culture of accountability, collaboration, and continuous learning.
  • Support team members in complex sales cycles, customer escalations, and strategic account planning.
  • Oversee onboarding, training, and ongoing competency development for all direct reports.
  • Develop Key Opinion Leaders (KOLs) by identifying influential physicians and researchers, fostering long-term collaborative relationships, and leveraging their expertise to educate peers and improve patient care.
• Strategic Sales Management
  • Develop, implement, and execute a comprehensive regional sales strategy aligned with corporate objectives.
  • Monitor team performance against targets; analyze trends and adjust strategies to ensure achievement of revenue goals.
  • Drive expansion within existing accounts and identify new business opportunities across the region.
  • Partner closely with the Area Director to translate national priorities into actionable regional plans.
• Cross-functional Collaboration
  • Work with Marketing to share industry trends, competitive insights, and customer feedback.
  • Collaborate with Product Management to communicate field insights and support product evaluations or launches.
  • Ensure Clinical Specialists are aligned with sales priorities and delivering high-quality clinical support.
• Operational & Territory Management
  • Oversee territory planning, customer tracking, and CRM accuracy across the team.
  • Ensure team compliance with all requirements for obtaining access to hospitals, healthcare systems, and other client sites.
  • Represent the region at industry trade shows, conferences, and events as needed.
  • Manage regional budget, travel planning, and resource allocation.

Basic Qualifications

• Bachelor’s degree or equivalent combination of education, training and experience.
• Prior experience managing or mentoring sales or clinical teams.
• Sales experience in cardiac surgical ablation systems or related medical device fields highly preferred.
• Proven track record of consistent sales quota achievement.
• Strong clinical and technical aptitude with the ability to support complex procedures.
• Excellent interpersonal and relationship-building skills.
• Demonstrated problem-solving and troubleshooting capabilities.
• Confident, goal-oriented, self-motivated, and collaborative leadership style.
• Ability to travel 25-80% depending on territory size, location, and maturity.

What We Offer

• Competitive base salary, company bonus plan, mobility or company car policy, training and development opportunities.
• Paid annual leave, volunteer time off, cultural heritage day, mental health support benefit, and dynamic company events.