At a Glance
- Tasks: Assess and route safari enquiries to ensure a smooth sales process.
- Company: Join ATR Safari, the leading tailor-made safari company with a passion for travel.
- Benefits: Enjoy a competitive salary, hybrid work, and travel industry discounts.
- Other info: Opportunities for growth and exposure to the end-to-end safari sales process.
- Why this job: Be part of a knowledgeable team and help create unforgettable travel experiences.
- Qualifications: Strong communication skills and a genuine interest in travel and safaris.
The predicted salary is between 31500 - 38500 £ per year.
ATR Safari is the world’s leading tailor-made safari company, specializing in creating highly personalized travel experiences. The organization is relatively small and specialist, owned and operated by individuals with a deep passion for safari and extensive firsthand experience of living and working in the bush. Its safari experts have lived, worked, guided, and managed at top safari camps across Africa, South America, and Asia, giving them comprehensive knowledge of destinations and wildlife. Team members are known for being passionate, knowledgeable, enthusiastic, and efficient, and they focus on helping travelers find more authentic, exciting, and better-value safaris. Applicants can expect to join a company that values expertise, genuine care for guests, and immersive travel experiences.
Role Description
ATR Safari is looking for a detail-oriented Distribution & Enquiry Qualification Specialist to join our commercial team. This role sits at the intersection of our distribution network and our sales pipeline, making sure every incoming enquiry is accurately assessed, prioritised, and routed to the right person for a fast, high quality response. You'll help protect the efficiency of our sales funnel by filtering out low-fit enquiries early, while ensuring genuine prospects reach our safari consultants with the right context attached.
Key Responsibilities
- Distribution Support
- Assess new enquiries received through any of our income channels and distribute to the appropriate safari expert
- Liaise with head of distribution to resolve discrepancies in listings, grading, or enquiry details
- Assist with onboarding new distribution partners and maintaining partner documentation and agreements
- Track distribution channel performance and flag opportunities or issues to the Head of Distribution
- Enquiry Qualification
- Review and triage inbound enquiries received via web forms, phone, email, and partner referrals
- Apply qualification criteria (budget, travel dates, group size, destination interest, trip type) to assess enquiry quality and fit
- Route qualified enquiries to the appropriate safari expert or sales team member, with clear notes and context when needed
- Identify and filter out low-intent, duplicate, or unqualified enquiries
- Maintain accurate, up-to-date enquiry records and status in the CRM
- Follow up via email and/or call on incomplete enquiries to gather the information needed to qualify them
- Monitor inboxes from sales team members on annual leave
- Respond to clients and assist in progressing sales as required during this period, keeping the Support reporting on enquiry volume, qualification rates, and conversion metrics
- Client Loyalty Reach-out
- In periods of low workload, assist with reaching out to repeat clients in order to increase re-engagement rates
- Participate in the design of client loyalty programs and strategies
- Cross-Functional Collaboration
- Work closely with Sales, Marketing, and GX teams to ensure a smooth handoff from enquiry to booking
- Share feedback with head of Distribution on enquiry quality, grading accuracy and lead-source performance
- Support reporting on enquiry volume, qualification rates, and conversion metrics
Requirements
- Genuine interest in travel, safari, and African destinations
- Strong written and verbal communication skills
- High attention to detail and comfort working with structured criteria
- Basic proficiency with CRM systems (e.g., Salesforce, HubSpot) or a willingness to learn quickly
- Comfortable working with spreadsheets (Excel/Google Sheets) for tracking and reporting
- Able to manage multiple enquiries and tasks simultaneously in a fast-paced environment
- A degree in tourism, hospitality, business, experience in sales or tourism industry, as well as product knowledge in African safaris are a plus but not required
What We Offer
- Hybrid working arrangement (2 in our Shere office preferred but flexibility available)
- Base Salary: From £35,000 (depending on experience)
- Structured onboarding and training in distribution operations and enquiry qualification
- Growth path opportunities in several departments of the company
- Exposure to the end-to-end safari sales
- Travel industry discounts and familiarisation trip opportunities
- To be part of a very experienced, knowledgeable and collaborative team
Distribution & Enquiry Qualification Specialist employer: ATR Safari
ATR Safari is an exceptional employer that values collaboration and innovation within its dynamic commercial team based in the UK. With a strong focus on employee growth, we offer comprehensive training and development opportunities, alongside a supportive work culture that encourages creativity and teamwork. Join us to be part of a leading tailor-made safari company where your contributions directly impact our success and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Distribution & Enquiry Qualification Specialist
✨Get Involved in Local Travel Events
Join local tourism fairs or travel expos in your area. These events are a treasure trove for networking, and you can often meet hiring managers from companies like ATR Safari who are looking for fresh talent for roles like Distribution & Enquiry Qualification Specialist.
✨Showcase Your Travel Know-How
Create a travel blog or use social media to share your experiences and insights about different destinations. This can help you stand out to recruiters in the travel industry, demonstrating your passion for the sector and your ability to engage with an audience.
✨Connect with Alumni from Your School
Check out alumni groups linked to the travel and tourism sectors. Often, these connections can lead to inside info about opportunities at companies like ATR Safari and give you a leg up for your Distribution & Enquiry Qualification Specialist application.
✨Don’t Shy Away from Cold Emails
If there's a dream company you want to join, don’t hesitate to send a friendly email to their HR or recruitment team. Express your interest in their vision and mention that you’re keen on any Distribution & Enquiry Qualification Specialist openings they might have. It's a bold move, but it might just pay off!
We think you need these skills to ace Distribution & Enquiry Qualification Specialist
Some tips for your application 🫡
Show Your Passion for Travel:In the travel and tourism industry, your love for exploration and different cultures should shine through in your application. Make sure to share personal anecdotes or experiences that highlight your enthusiasm for travel—this can really set you apart when applying for the Distribution & Enquiry Qualification Specialist role at ATR Safari.
Highlight Your Customer Service Skills:Customer service is king in travel and tourism. When detailing your work experience, focus on situations where you provided outstanding service or resolved customer issues, as this demonstrates your ability to ensure client satisfaction. Include specific examples in your CV to show that you're ready to face the challenges of the Distribution & Enquiry Qualification Specialist position at ATR Safari.
Keep Your CV Travel-Themed:When it comes to CV conventions in the travel industry, think of including any relevant certifications or training you've completed, like first aid or tour guiding courses. If you've travelled widely yourself, don't hesitate to mention that—it's all about showing your background fits the globetrotting vibe of ATR Safari.
Craft a Compelling Cover Letter:Your cover letter should not only explain why you're a great fit but also reflect your personality! Use this space to express what excites you about the travel sector and how you can contribute to ATR Safari's adventures. Share any unique perspectives or ideas you have to enhance the travel experience, especially as a full-time Distribution & Enquiry Qualification Specialist.
How to prepare for a job interview at ATR Safari
✨Show Off Your Travel Knowledge
For a role in travel and tourism, it’s vital to demonstrate your knowledge of different destinations, cultures, and travel trends. Brush up on popular destinations and recent changes in travel restrictions. We suggest bringing some interesting travel stories or experiences to share—this can help you connect personally with the interviewer!
✨Prepare for Customer Scenarios
Expect to be hit with customer service scenarios during the interview. They might ask how you'd handle a challenging traveller or resolve a booking issue. Think of a few real-life examples from your experiences, even if they’re just from customer service roles. This will show that you're ready for the field and have the right mindset to tackle on-the-ground challenges!
✨Highlight Your Flexibility and Passion
In a full-time travel position, there are often irregular hours and spontaneous travel opportunities. Be sure to convey your flexibility and willingness to embrace the unpredictable nature of this industry. Let’s showcase that enthusiasm for travel and how it drives your decision-making!
✨Know the Tools of the Trade
Get familiar with travel booking systems and tools, such as Amadeus or Sabre. If you have experience using any specific software or even social media for travel promotions, bring that up! We want to show that you can hit the ground running and adapt quickly to their processes at ATR Safari.
