At a Glance
- Tasks: Create and share engaging digital content for the ATP Challenger Tour.
- Company: Join a dynamic team at the ATP, the heart of professional tennis.
- Benefits: Gain hands-on experience in marketing, travel to events, and work in a vibrant environment.
- Other info: Opportunity to grow in a fast-paced, collaborative atmosphere.
- Why this job: Combine your passion for tennis with digital marketing to make an impact.
- Qualifications: Strong tennis knowledge and experience in digital content creation are essential.
The predicted salary is between 29700 - 36300 £ per year.
Summary
The ATP is seeking an ATP Challenger Marketing Specialist to support the planning, creation and distribution of digital content across the ATP Challenger ecosystem, with added support for the Challenger Tour’s marketing budget, resourcing and campaign forward-planning.
Working across editorial, social media and digital marketing, the role will help tell the stories of ATP Challenger while supporting the growth of its players, tournaments and audiences globally.
This is an exciting opportunity for someone with strong tennis knowledge, excellent editorial instincts and a passion for digital content.
Reporting to the Manager, Digital Marketing, the successful candidate will coordinate day-to-day content operations across ATP Challenger digital platforms and help manage the Tour’s annual marketing budget and resourcing, helping deliver engaging coverage throughout the season while supporting tournaments, players and internal stakeholders.
This role will require attendance at the ATP’s London office in Wimbledon.
Responsibilities & Duties
- Social Media
- Schedule, publish and optimise social media content across Instagram, X, Tik Tok, Facebook and You Tube.
- Monitor tournaments and support live content production through clipping, basic video editing and real-time publishing.
- Support on-site content production at selected ATP Challenger events as required.
- Editorial
- Write and edit accurate, engaging match reports, player features, tournament previews and other editorial content.
- Produce and publish photo galleries, player updates, rankings stories and other editorial features.
- Able to curate and edit automated content for the Challenger website and other digital touchpoints; investigate feasibility and support implementation of data-driven articles.
- Assist with website content management, ensuring player and tournament information remains accurate and up to date.
- Support the creation of website-optimised video content, including highlights, archive features and promotional assets.
- Digital Marketing
- Coordinate the day-to-day publishing of content across ATP Challenger digital channels, including the Challenger website, ATP Tour platforms and social media accounts.
- Travel to selected ATP Challenger events throughout the season to oversee the planning, capture and delivery of on-site digital content.
- Coordinate content requests from Challenger tournaments and players, ensuring assets are delivered accurately and on time.
- Research social and content trends, recommending new ideas and formats that resonate with tennis audiences.
- Organise and maintain digital content libraries and archive assets.
- Supports ATP Challenger Department in branding approvals process.
- Coordinates PR and STARS support for key tournament weeks throughout the year.
- Undertake additional projects and responsibilities as required by the Manager, Digital Marketing
Qualifications & Skills
- Strong knowledge and passion for professional tennis, particularly the ATP Challenger Tour.
- Experience creating and publishing digital content across websites and social media platforms.
- Excellent writing, editing and proofreading skills with strong editorial judgement.
- Understanding of social media best practices, audience development and emerging digital trends.
- Experience using Adobe Creative Cloud, particularly Photoshop and Premiere Pro.
- Experience managing budgets and third-party resources, including coordinating with Legal on contract terms.
- Basic understanding of CMS platforms and digital publishing workflows.
- Strong organisational skills with the ability to manage multiple projects, budgets and deadlines in a fast-paced environment.
- Analytical mindset with experience interpreting social and digital performance data.
- Comfortable working independently while collaborating across a global team.
- Willingness to work evenings, weekends and travel internationally during key tournaments when required.
- Degree (or equivalent experience) in Marketing, Digital Media, Journalism, Sports Management, Communications or a related discipline preferred.
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Specialist, Challenger Marketing employer: ATP Tour
ATP Tour is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those passionate about sports marketing. Located in the vibrant city of London, employees benefit from unique networking opportunities within the tennis industry, hands-on experience with leading platforms, and a commitment to professional growth through mentorship and collaboration. Join us to be part of a team that values creativity and innovation while making meaningful contributions to the world of tennis.
StudySmarter Expert Advice🤫
We think this is how you could land Specialist, Challenger Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ATP Tour and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ATP Tour are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ATP Tour on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ATP Tour. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Specialist, Challenger Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ATP Tour. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ATP Tour:Show us that you’ve done your homework! In your application, briefly mention what you admire about ATP Tour’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ATP Tour
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ATP Tour will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ATP Tour, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
