At a Glance
- Tasks: Manage global partnerships and deliver exceptional activations across multiple tournaments.
- Company: Join a leading sports organisation focused on innovative partnerships.
- Benefits: Career growth opportunities, international travel, and a dynamic work environment.
- Other info: Fast-paced role with opportunities to work with top global brands.
- Why this job: Be part of the exciting world of sports partnerships and make a real impact.
- Qualifications: 4-5 years in partnership management with strong commercial acumen.
The predicted salary is between 40000 - 50000 € per year.
At a time of continued growth and commercial expansion across the ATP, we are investing in our Partnerships & Business Development team and looking for proactive, commercially minded, and solutions-focused talent to help deliver world‐class partner activation. This role is ideal for someone hungry to grow their career in global sports partnerships – a person who understands modern sponsorship activation, thrives in a fast‐paced international environment, and takes pride in building strong relationships and delivering exceptional work.
Reporting to the Director of Partnerships and based in London, this position will manage and service a number of ATP Tour partners across multiple tournaments, markets, and time zones, working with some of the world's leading global brands. The role requires strong account management, creative thinking, commercial awareness, and the ability to coordinate complex stakeholder groups across internal teams, tournaments, agencies, and partners.
The successful candidate will play a key role in delivering contractual benefits, developing innovative activations, supporting renewals and commercial growth, and ensuring ATP continues to set the standard for partnership excellence across global sport. This role offers strong development opportunities within ATP's global Partnerships & Business Development team, with progression opportunities into senior strategic account leadership roles.
RESPONSIBILITIES & DUTIES- Partnership Account Management
- Day-to-day management of assigned ATP Tour global partnership accounts across multiple regions, tournaments, and time zones.
- Build strong, trusted relationships with partners, ATP tournaments, and internal stakeholders to ensure consistent delivery and alignment.
- Act as the primary point of contact for assigned partners, providing proactive communication, problem-solving, and strategic support.
- Manage partner budgets, account plans, timelines, and key deliverables to ensure high standards of service and execution.
- Oversee the delivery, tracking, and optimisation of all contractual partnership benefits.
- Lead the planning and execution of sponsor activations across digital, social, content, hospitality, media, and on‐site tournament environments.
- Work closely with the Marketing and Creative teams to develop and deliver best‐in‐class partnership campaigns, branded content, and creative solutions that maximise partner value and fan engagement.
- Ensure strong cross‐functional collaboration between Partnerships, Marketing, Communications, and assigned ATP Tournament teams to deliver integrated sponsor programs.
- Ensure all partner activations are delivered to best‐in‐class industry standards, with a strong focus on innovation, creativity, and measurable value.
- Identify opportunities to improve partner experiences and enhance the effectiveness of sponsorship programs across the ATP Tour ecosystem.
- Maintain accurate reporting, status documents, and internal processes to support account management excellence.
- Prioritise multiple projects effectively in a fast‐paced environment while working independently and proactively.
- Travel to ATP tournaments globally to manage on‐site activations, partner servicing, and relationship management.
- Commercial Growth & Business Development
- Maximise renewal opportunities and identify upsell potential across assigned partnership accounts.
- Support the development of new commercial opportunities with sponsors, licensees, and ATP members.
- Contribute to sponsorship sales materials, renewal presentations, case studies, and commercial proposals when required.
- Contract Management & Internal Process Excellence
- Support contract review processes by reviewing draft legal contracts and ensuring commercial rights, deliverables, and partnership obligations are clearly aligned before legal execution.
- Work closely with the Legal team to provide clear commercial context, maintain best‐practice templates, and support timely and efficient contract execution.
- 4‐5 years of experience in partnership management, sponsorship account management, or commercial marketing within sport, entertainment, media, agency, rights holder, or brand environments.
- Strong understanding of global sponsorships, partnership activations, and integrated marketing delivery across digital, content, media, and live event environments.
- Proven experience managing complex stakeholder relationships across multiple markets and time zones.
- Strong commercial acumen with the ability to identify renewal opportunities, upsell potential, and new business opportunities.
- Experience reviewing sponsorship contracts and working closely with legal teams on rights delivery and commercial agreements.
- Strong project management skills with the ability to manage multiple priorities simultaneously and work autonomously with minimal supervision.
- Creative mindset with the ability to develop innovative activation ideas and branded content solutions for partners.
- Excellent communication, presentation, and interpersonal skills with strong client‐facing confidence.
- Highly organized, solutions‐oriented, and proactive with a strong sense of ownership and accountability.
- Prior experience with planning and inventory management tools, including Kore and Click‐Up.
- Strong digital understanding and knowledge of reporting tools, sponsorship measurement, and performance tracking.
- Advanced Microsoft Office skills, particularly Excel, PowerPoint, and Word.
- Fluent English required; additional languages are highly valued.
- Flexibility for international travel, including short‐notice travel and approximately 10–11 weeks annually.
Key Accounts Partnerships (Partnerships Activation) in London employer: ATP Tour
At ATP, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through strong development opportunities within our global Partnerships & Business Development team, where you can thrive in a fast-paced environment while managing high-profile partnerships with leading global brands. Join us to be part of a team that values creativity, innovation, and collaboration, ensuring that every day brings meaningful challenges and rewarding experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Key Accounts Partnerships (Partnerships Activation) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet with potential employers, bring along a portfolio or examples of your past work. This is your chance to demonstrate your creative thinking and account management prowess – make it count!
✨Tip Number 3
Be proactive! If you see a company you’d love to work for, don’t wait for them to post a job. Reach out directly, express your interest, and share how you can add value to their team. It shows initiative and could set you apart from other candidates.
✨Tip Number 4
Keep learning and adapting! The world of partnerships and sponsorships is always evolving. Stay updated on industry trends and best practices. Consider taking online courses or attending workshops to sharpen your skills – it’ll make you a more attractive candidate!
We think you need these skills to ace Key Accounts Partnerships (Partnerships Activation) in London
Some tips for your application 🫡
Show Your Passion for Partnerships:When writing your application, let your enthusiasm for global sports partnerships shine through. We want to see that you're not just looking for a job, but that you're genuinely excited about building relationships and delivering exceptional work in this field.
Tailor Your Experience:Make sure to highlight your relevant experience in partnership management or sponsorship activation. We’re keen on seeing how your background aligns with the role, so don’t be shy about showcasing your skills in account management and creative thinking.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. Use bullet points if it helps to break down your information!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at ATP Tour
✨Know Your Partnerships Inside Out
Before the interview, dive deep into the ATP's current partnerships and activations. Understand their key sponsors, recent campaigns, and how they engage with fans. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to enhancing these relationships.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've managed multiple projects simultaneously in a fast-paced environment. Use the STAR method (Situation, Task, Action, Result) to structure your answers, highlighting your organisational skills and ability to prioritise effectively.
✨Demonstrate Creative Thinking
Think of innovative activation ideas that could enhance partner experiences. Prepare a few suggestions that align with ATP's values and goals. This shows your proactive mindset and ability to think outside the box, which is crucial for this role.
✨Prepare for Stakeholder Management Scenarios
Expect questions about managing complex stakeholder relationships. Prepare to discuss how you've navigated challenges in past roles, focusing on your communication and problem-solving skills. Highlight your experience working across different time zones and cultures, as this is vital for the position.
