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- Tasks: Lead retention marketing strategies to boost customer loyalty and repeat purchases.
- Company: Join ATOLEA Jewelry, a fast-growing eCommerce brand focused on affordable, waterproof jewelry.
- Benefits: Enjoy a dynamic work culture with opportunities for professional growth and development.
- Why this job: Make a real impact in a mission-driven company while honing your marketing skills.
- Qualifications: 3+ years in DTC eCommerce retention marketing; strong analytical and copywriting skills required.
- Other info: Submit your resume, cover letter, and portfolio showcasing your marketing successes.
The predicted salary is between 36000 - 60000 £ per year.
ATOLEA Jewelry is a rapidly growing women's eCommerce jewelry brand whose mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers' everyday lives! We seek a strategic and data-driven Retention Marketing Manager to elevate our customer lifecycle programs, boost repeat purchases, and build lasting relationships with our community.
Job Summary
As our Retention Marketing Manager, you'll develop, implement, and optimize end-to-end lifecycle marketing strategies to increase customer lifetime value, amplify profitability, and maximize customer retention across lead generation, email, SMS, push notification, WhatsApp, direct mail, and loyalty channels.
Responsibilities
- Retention Strategy Development: Create and implement a comprehensive retention strategy, including lead generation, email, SMS, push notification, WhatsApp, direct mail, and loyalty programs to increase customer lifetime value, amplify profitability, and maximize customer retention.
- Lifecycle Automation Strategy, Management & Optimization: Strategize, implement, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing automations (flows).
- Quarterly Campaign Calendar Planning: Create a quarterly broadcast campaign calendar, evaluating historical performance, upcoming key dates, brand goals, and offers to inform campaign marketing event recommendations.
- Lifecycle Campaign Strategy, Management & Optimization: Strategize, implement, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing broadcast campaigns.
- Lead Generation: Strategize, implement, quality-assure, and optimize lead generation opt-in methods to maximize zero-party contact data.
- Customer Segmentation & Personalization: Leverage customer and lifecycle data to build segmented, personalized, and behaviour-driven retention marketing automations, campaigns, and experiences.
- Copywriting: Craft compelling, on-brand, short, direct-response copywriting that obliterates indifference, resonates, and strikes a nerve.
- A/B Testing & Experimentation: Strategize, implement, and evaluate rigorous A/B testing on retention marketing subject lines, preview text, sender name, send times and delays, copywriting, design, content, message type, offers, call-to-actions, and landing pages to maximize engagement, submit form rates, conversion rates and revenue.
- Deliverability: Evaluate and optimize retention marketing channel deliverability to ensure optimal inbox placement and performance.
- Loyalty & Referral Programs: Manage and evolve our loyalty and referral programs to increase repeat purchases and advocacy.
- Data Analysis & Reporting: Track, analyze, and report on retention marketing performance, KPIs (including LTV, repeat purchase rate, churn), and optimizations, making data-backed recommendations for continuous improvement.
- Compliance & Best Practices: Ensure all email and SMS campaigns comply with regulations such as CAN-SPAM, GDPR, and TCPA.
- Cross-Functional Collaboration: Work closely with design and product teams to align messaging with brand strategy and ensure a cohesive customer experience.
- Customer Insights & Trends: Stay up-to-date with retention marketing industry trends, new tools, and best practices to keep our retention marketing efforts cutting-edge.
Qualifications
- 3+ years of experience in DTC eCommerce retention/lifecycle marketing.
- Deep hands-on experience with the retention marketing platforms Mailchimp forms, Klaviyo email & SMS, PushOwl push notifications, Charles WhatsApp, and PostPilot direct mail.
- Strong analytical skills with experience in data-driven marketing and retention marketing KPI tracking.
- Proven track record of increasing CLTV and reducing churn through creative retention tactics.
- Excellent copywriting and content review skills, with an eye for on-brand tone and visual storytelling.
- Understanding of customer psychology and behaviour-based marketing.
- Deep experience strategizing and running A/B experiments to optimize performance.
- Familiarity with email, SMS, and WhatsApp compliance regulations.
- Ability to manage multiple retention marketing channels and deadlines efficiently.
Why Join Us?
- Be part of a rapidly growing, mission-focused, innovative brand committed to industry-leading excellence.
- Opportunities for long-term professional growth, learning, and development within a rapidly expanding brand.
- A collaborative, empowering, and dynamic work environment and company culture.
How to Apply
If you're passionate about crafting impactful customer journeys and driving growth through innovative, data-driven retention strategies, we'd love to hear from you! Please submit your resume, cover letter, and a portfolio of past retention marketing successes that showcase your strategic thinking and results. Join us in shaping the future of premium, affordable, and 100% waterproof jewelry!
Retention Marketing Manager employer: Atolea Jewelry
Contact Detail:
Atolea Jewelry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Marketing Manager
✨Tip Number 1
Familiarise yourself with ATOLEA Jewelry's brand values and mission. Understanding their focus on high-quality, affordable, and waterproof jewelry will help you tailor your discussions and demonstrate how your experience aligns with their goals.
✨Tip Number 2
Showcase your expertise in the specific retention marketing platforms mentioned in the job description, such as Mailchimp, Klaviyo, and PushOwl. Be prepared to discuss how you've successfully used these tools in past roles to drive customer engagement and retention.
✨Tip Number 3
Prepare examples of your previous work that highlight your ability to increase customer lifetime value and reduce churn. Use data and metrics to back up your claims, as this role is heavily focused on data-driven decision-making.
✨Tip Number 4
Stay updated on the latest trends in retention marketing and be ready to discuss innovative strategies you've implemented or would like to explore. This shows your commitment to continuous improvement and keeping the brand at the forefront of the industry.
We think you need these skills to ace Retention Marketing Manager
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter specifically for the Retention Marketing Manager position at ATOLEA Jewelry. Highlight your relevant experience in eCommerce retention marketing and how it aligns with their mission of enhancing customer lives.
Showcase Your Achievements: In your portfolio, include specific examples of past retention marketing successes. Use metrics to demonstrate how your strategies increased customer lifetime value or reduced churn, as these are key aspects of the role.
Highlight Relevant Skills: Emphasise your hands-on experience with retention marketing platforms like Mailchimp, Klaviyo, and others mentioned in the job description. This will show that you have the technical skills necessary for the role.
Focus on Data-Driven Results: Since the role requires strong analytical skills, make sure to mention any experience you have with data analysis and reporting. Discuss how you've used data to inform your marketing strategies and improve performance.
How to prepare for a job interview at Atolea Jewelry
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to retention marketing, such as customer lifetime value (CLTV) and repeat purchase rates. Be prepared to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Copywriting Skills
Since the role requires excellent copywriting abilities, bring examples of your past work that demonstrate your talent for crafting compelling messages. Highlight how your writing has contributed to successful campaigns.
✨Demonstrate A/B Testing Experience
Be ready to talk about specific A/B tests you've conducted in the past. Discuss what you tested, the results, and how those insights informed future strategies. This shows your analytical mindset and commitment to optimisation.
✨Understand Customer Psychology
Prepare to discuss how understanding customer behaviour influences your marketing strategies. Share examples of how you've tailored campaigns based on customer insights to improve engagement and retention.
