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- Tasks: Lead retention marketing strategies to boost customer loyalty and repeat purchases.
- Company: Join ATOLEA Jewelry, a fast-growing eCommerce brand focused on affordable, waterproof jewelry.
- Benefits: Enjoy a dynamic work culture with opportunities for professional growth and development.
- Why this job: Make a real impact by enhancing customer experiences and driving brand success.
- Qualifications: 3+ years in DTC eCommerce retention marketing; strong analytical and copywriting skills required.
- Other info: Showcase your past successes in retention marketing to stand out!
The predicted salary is between 36000 - 60000 £ per year.
ATOLEA Jewelry is a rapidly growing women's eCommerce jewelry brand whose mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers' everyday lives! We seek a strategic and data-driven Retention Marketing Manager to elevate our customer lifecycle programs, boost repeat purchases, and build lasting relationships with our community.
As our Retention Marketing Manager, you'll develop, implement, and optimize end-to-end lifecycle marketing strategies to increase customer lifetime value, amplify profitability, and maximize customer retention across lead generation, email, SMS, push notification, WhatsApp, direct mail, and loyalty channels.
- Lifecycle Automation Strategy, Management & Optimization: Strategize, implement, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing automations (flows).
- Quarterly Campaign Calendar Planning: Create a quarterly broadcast campaign calendar, evaluating historical performance, upcoming key dates, brand goals, and offers to inform campaign marketing event recommendations.
- Lifecycle Campaign Strategy, Management & Optimization: Strategize, implement, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing broadcast campaigns.
- Lead Generation: Strategize, implement, quality-assure, and optimize lead generation opt-in methods to maximize zero-party contact data.
- Customer Segmentation & Personalization: Leverage customer and lifecycle data to build segmented, personalized, and behaviour-driven retention marketing automations, campaigns, and experiences.
- Copywriting: Craft compelling, on-brand, short, direct-response copywriting that obliterates indifference, resonates, and strikes a nerve.
- A/B Testing & Experimentation: Strategize, implement, and evaluate rigorous A/B testing on retention marketing subject lines, preview text, sender name, send times and delays, copywriting, design, content, message type, offers, call-to-actions, and landing pages to maximize engagement, submit form rates, conversion rates and revenue.
- Deliverability: Evaluate and optimize retention marketing channel deliverability to ensure optimal inbox placement and performance.
- Loyalty & Referral Programs: Manage and evolve our loyalty and referral programs to increase repeat purchases and advocacy.
- Data Analysis & Reporting: Track, analyze, and report on retention marketing performance, KPIs (including LTV, repeat purchase rate, churn), and optimizations, making data-backed recommendations for continuous improvement.
- Cross-Functional Collaboration: Work closely with design and product teams to align messaging with brand strategy and ensure a cohesive customer experience.
- Customer Insights & Trends: Stay up-to-date with retention marketing industry trends, new tools, and best practices to keep our retention marketing efforts cutting-edge.
3+ years of experience in DTC eCommerce retention/lifecycle marketing.
- Deep hands-on experience with the retention marketing platforms Mailchimp forms, Klaviyo email & SMS, PushOwl push notifications, Charles WhatsApp, and PostPilot direct mail.
- Strong analytical skills with experience in data-driven marketing and retention marketing KPI tracking.
- Proven track record of increasing CLTV and reducing churn through creative retention tactics.
- Excellent copywriting and content review skills, with an eye for on-brand tone and visual storytelling.
- Understanding of customer psychology and behaviour-based marketing.
- Deep experience strategizing and running A/B experiments to optimize performance.
- Ability to manage multiple retention marketing channels and deadlines efficiently.
Be part of a rapidly growing, mission-focused, innovative brand committed to industry-leading excellence. Opportunities for long-term professional growth, learning, and development within a rapidly expanding brand. A collaborative, empowering, and dynamic work environment and company culture.
If you're passionate about crafting impactful customer journeys and driving growth through innovative, data-driven retention strategies, we'd love to hear from you!
Marketing Retention Manager employer: Atolea Jewelry
Contact Detail:
Atolea Jewelry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Retention Manager
✨Tip Number 1
Familiarise yourself with the specific retention marketing platforms mentioned in the job description, such as Mailchimp, Klaviyo, and PushOwl. Having hands-on experience with these tools will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific KPIs you've tracked and how your strategies led to increased customer lifetime value or reduced churn.
✨Tip Number 3
Research ATOLEA Jewelry's brand voice and values thoroughly. Tailor your conversations to reflect an understanding of their mission and how your experience aligns with their goals, especially in crafting compelling, on-brand messaging.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and experimentation. Have specific examples ready that illustrate how your testing strategies improved engagement and conversion rates, as this is a key aspect of the role.
We think you need these skills to ace Marketing Retention Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in DTC eCommerce retention and lifecycle marketing. Use specific metrics to demonstrate your success in increasing customer lifetime value and reducing churn.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and its mission. Discuss how your skills in data-driven marketing and customer psychology align with ATOLEA Jewelry's goals, and provide examples of past successes.
Showcase Your Copywriting Skills: Since excellent copywriting is crucial for this role, include samples of your work or describe specific campaigns where your copy led to increased engagement or conversions. Make sure your writing reflects the brand's tone.
Highlight Analytical Experience: Detail your experience with data analysis and reporting. Mention specific tools you've used, such as Mailchimp or Klaviyo, and how you've leveraged data to make informed marketing decisions that improved retention.
How to prepare for a job interview at Atolea Jewelry
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to retention marketing, such as customer lifetime value (CLTV) and repeat purchase rates. Be prepared to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Copywriting Skills
Since compelling copy is crucial for this role, bring examples of your past work that demonstrate your ability to craft engaging and on-brand messaging. Highlight any specific campaigns where your copy led to increased engagement or sales.
✨Discuss A/B Testing Experience
Be ready to talk about your experience with A/B testing. Share specific examples of tests you've conducted, what you learned from them, and how those insights improved campaign performance.
✨Understand Customer Psychology
Demonstrate your understanding of customer behaviour and psychology. Discuss how you've tailored marketing strategies based on customer insights and trends to enhance retention and loyalty.
