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- Tasks: Lead and optimise customer journeys across various channels to boost retention.
- Company: Join ATOLEA, a fast-growing eCommerce jewellery brand with 800,000+ customers worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creative excellence.
- Why this job: Shape impactful lifecycle strategies that enhance customer experiences and drive brand loyalty.
- Qualifications: 3-6 years in DTC eCommerce marketing; strong Klaviyo experience required.
- Other info: Submit a cover letter and portfolio showcasing your lifecycle marketing expertise.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Lifecycle Marketing Manager (CRM, Retention & Strategy)
Lifecycle Marketing Manager (CRM, Retention & Strategy)
ATOLEA Jewelry is one of the fastest-growing women’s eCommerce jewelry brandsglobally, with 800,000+ customers across 118 countries. Our mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers\’ everyday lives!
We’ve grown rapidly through strong product-market fit, operational discipline, and community trust, and we’re now hiring a Lifecycle Marketing Manager to deepen retention and scale sustainably into our next chapter.
We\’re looking for a Lifecycle Marketing Manager to take full ownership of our customer journey and CRM programs across all lifecycle stages and messaging channels. This is a high-impact, high-ownership role where you’ll be responsible for strategy + execution across flows, campaigns, and retention-driving experiences.
You\’ll architect and optimize the full customer lifecycle—from lead capture to loyalty and winback—crafting campaigns and automations that drive repeat purchases, increase LTV, and deepen our emotional brand connection.
This is not a passive Klaviyo operator or campaign scheduler role. We’re looking for a strategic doer—someone who can think like a retention strategist and execute like a high-performance CRM marketer.
Key Responsibilities
Lifecycle Strategy & Ownership
- Own and optimize the full 11-stage lifecycle engine, from Welcome to Winback
- Translate strategic lifecycle goals into channel-specific execution
- Map journey progressions, trigger logic, and stage-based messaging needs
Campaign Planning & Execution
- Build and manage the quarterly CRM campaign calendar across email, SMS, push, and WhatsApp
- Write on-brand, high-converting copy
- Coordinate with design to ensure visuals are optimized and on-brand
- Schedule, QA, and send all campaigns in Klaviyo and other CRM tools
- Continuously test and optimize timing, segmentation, messaging, and format
Flow & Automation Management
- Strategize, build, and optimize all lifecycle flows (e.g., Welcome, Post-Purchase, VIP, Winback)
- Implement journey logic and dynamic content based on behavior and segment
- Run rigorous A/B testing within flows to improve conversion, retention, and engagement
- Use customer data and behavioral signals to create dynamic segments and personalized offers
- Leverage custom properties and tagging to refine journey logic
Performance Analysis
- Monitor, report, and optimize for key CRM metrics: LTV, AOV, repurchase rate, churn, RPR
- Translate performance insights into action across flows and campaigns
- Work with future CDP, ETL, or BI tools to deepen analysis
- Run ongoing experiments across subject lines, send times, copy, visuals, and segments
- Stay ahead of CRM and retention best practices in the DTC space
Key Qualifications & Success Traits
- 3–6 years of experience in DTC eCommerce lifecycle or retention marketing
- Deep hands-on experience with Klaviyo—including flows, logic, segmentation, and analytics
- Strong understanding of lifecycle strategy (beyond just email flows)
- Proven experience owning both campaigns and automations end-to-end
- Excellent copywriting skills and understanding of conversion psychology
- Data-driven mindset—you make decisions based on insight, not instinct
- Clear communication, strong ownership, and proactive problem-solving
- Comfortable juggling multiple channels and deadlines
- Experience with Shopify, Charles (WhatsApp), PushOwl (web push), Smile.io, and PostPilot
- Familiarity with CDPs, data warehouses, or lifecycle analytics tools
- Experience in a high-volume DTC brand with 500K+ customers and complex multi-stage journeys
- Portfolio of past flows, campaigns, or lifecycle programs
Why Join ATOLEA?
- Own and scale the heartbeat of our customer experience — this is not a support role; it’s a strategic pillar of our growth engine
- Shape a world-class lifecycle system that 800,000+ customers interact with across email, SMS, push, WhatsApp, and beyond
- Grow inside a fast-scaling, globally loved brand that values smart thinking, deep ownership, and creative excellence
- Build the foundation for best-in-class retention marketing — what you create will define the way we scale sustainably for years to come
How to Apply
If you\’re passionate about architecting high-performance lifecycle journeys and driving CRM strategy across email, SMS, push, and WhatsApp, we’d love to hear from you!
To apply, please include the following materials as hyperlinks within your resume (or submit them as a bundled PDF):
- A short cover letter explaining why you’re excited about this role
- A brief portfolio or summary of past lifecycle work (e.g., flows, campaign examples, performance results, or strategy frameworks)
(Applications that do not include these materials may not be considered.)
Help shape the future of premium, affordable, and 100% waterproof jewelry — and redefine what best-in-class retention marketing looks like at scale.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Retail Luxury Goods and Jewelry
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Lifecycle Marketing Manager (CRM, Retention & Strategy) employer: Atolea Jewelry
Contact Detail:
Atolea Jewelry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Manager (CRM, Retention & Strategy)
✨Tip Number 1
Familiarise yourself with ATOLEA's brand and values. Understanding their mission to create high-quality, affordable jewelry will help you align your strategies and ideas with their goals during interviews.
✨Tip Number 2
Showcase your experience with Klaviyo and other CRM tools by preparing specific examples of successful campaigns or flows you've managed. Be ready to discuss how you optimised these for better retention and engagement.
✨Tip Number 3
Prepare to discuss your data-driven approach to lifecycle marketing. Highlight how you've used customer insights to inform your strategies and improve key metrics like LTV and churn rates.
✨Tip Number 4
Network with professionals in the DTC eCommerce space. Engaging with others in the industry can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Lifecycle Marketing Manager (CRM, Retention & Strategy)
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter should reflect your enthusiasm for the Lifecycle Marketing Manager role. Highlight your relevant experience in CRM and retention marketing, and explain how your skills align with ATOLEA's mission and values.
Showcase Your Portfolio: Include a brief portfolio or summary of your past lifecycle work. Focus on specific campaigns or flows you've managed, their performance results, and any strategic frameworks you've developed. This will demonstrate your hands-on experience and success in similar roles.
Tailor Your CV: Make sure your CV is tailored to the job description. Emphasise your experience with Klaviyo, campaign management, and data-driven decision-making. Use keywords from the job listing to ensure your application stands out.
Highlight Key Metrics: In your application, mention key metrics you've influenced in previous roles, such as LTV, AOV, and repurchase rates. This shows your understanding of performance analysis and your ability to drive results in a DTC environment.
How to prepare for a job interview at Atolea Jewelry
✨Showcase Your Strategic Thinking
As a Lifecycle Marketing Manager, it's crucial to demonstrate your ability to think strategically about customer journeys. Prepare examples of how you've previously optimised lifecycle strategies and the impact they had on retention and customer engagement.
✨Highlight Your Hands-On Experience with Klaviyo
Since this role requires deep knowledge of Klaviyo, be ready to discuss specific flows, segmentation, and analytics you've implemented. Share metrics that showcase your success in using Klaviyo to drive results.
✨Prepare for Data-Driven Discussions
This position demands a data-driven mindset. Be prepared to talk about how you've used customer data to inform your marketing decisions. Bring examples of A/B tests you've run and how you translated insights into actionable strategies.
✨Demonstrate Excellent Copywriting Skills
Given the importance of compelling copy in driving conversions, prepare to showcase your writing skills. Bring samples of past campaigns or flows where your copy played a key role in achieving high engagement or conversion rates.
