At a Glance
- Tasks: Lead innovative marketing strategies to drive demand in the UK market.
- Company: Join Atlassian, a global leader in team collaboration software.
- Benefits: Enjoy health resources, paid volunteer days, and flexible work options.
- Other info: Be part of a culture that values diversity and inclusion.
- Why this job: Make an impact by connecting diverse teams and driving successful campaigns.
- Qualifications: 6-7 years in B2B marketing with strong program management skills.
The predicted salary is between 60000 - 80000 € per year.
Working at Atlassian, Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities.
Atlassian is looking for a Field Marketing Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments in the UK. Your role will be to build and execute on strategies working alongside regional sales teams, product marketing, our account-based marketing and global scaled demand gen teams, event marketing, and other internal teams to deliver a cohesive marketing approach for the UK. This is an individual contributor role responsible for building an integrated marketing strategy, consisting of offline and online activations, including but not limited to in-person and virtual events, digital, content strategy, and awareness. You’ll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base. We are looking for a strategic marketer with a strong track record of delivering high-quality programs, and building regional initiatives tailored to local audiences. If you get excited about driving excellence while collaborating with diverse teams to bring campaigns to life, you'll love it here.
In this role you will:
- Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within the UK market
- Deliver marketing campaigns and programs that will drive EMEA pipeline, with a specific focus on the UK
- Measure, analyse, and report on performance to marketing and sales leadership, in line with our GTM strategy
- Be an advocate for the UK sales organisation and help the rest of the marketing team understand regional priorities
- Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans
- Manage the UK activity calendar for the year
- Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximise brand exposure
- Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
- Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
- Engage with the Atlassian Brand and Global Communications teams to build awareness in the UK market through campaigns and PR agency support
- Oversee the localisation and adaptation of global marketing content and materials to ensure relevance to regional audiences
On the first day we'll expect you to have:
- At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus
- In-depth experience working with marketing and sales funnels
- Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams
- Self-starting tendencies with an ability to drive projects forward
- Critical thinking with strong problem-solving skills
- The ability to successfully manage multiple campaigns and programs running at the same time
- A passion for metrics. You live for the data and use it to guide your programs and spend
- Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more.
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
Field Marketing Manager, UK in London employer: Atlassian
Atlassian is an exceptional employer that empowers its employees with the flexibility to choose their work environment, whether in-office, remote, or a hybrid model. With a strong focus on employee wellbeing, Atlassian offers a comprehensive range of benefits including health resources and paid volunteer days, fostering a supportive and inclusive work culture. The company prioritises professional growth, encouraging collaboration across diverse teams to drive innovative marketing strategies tailored to the UK market, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager, UK in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table, especially for a role like Field Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and recent marketing initiatives. This will help you tailor your answers and show that you're genuinely interested in Atlassian and the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Atlassian.
We think you need these skills to ace Field Marketing Manager, UK in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Field Marketing Manager role. Highlight your experience in B2B field marketing and how it aligns with the responsibilities outlined in the job description. We want to see how you can bring your unique skills to our team!
Showcase Your Metrics Passion:Since this role is all about driving demand and measuring success, don’t forget to include specific examples of how you've used data to inform your marketing strategies. We love candidates who live for metrics, so let that passion shine through!
Highlight Collaboration Skills:This position involves working closely with various teams, so be sure to mention your experience collaborating across departments. Share examples of how you've successfully partnered with sales, product marketing, or other teams to achieve common goals. We value teamwork at StudySmarter!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Atlassian
✨Know Your Audience
Before the interview, research Atlassian's culture and values. Understand their approach to field marketing and how they engage with different segments in the UK. Tailor your responses to show how your experience aligns with their goals and how you can contribute to their success.
✨Showcase Your Metrics Mindset
Since this role is all about driving demand and measuring performance, be prepared to discuss specific metrics from your past campaigns. Highlight how you've used data to inform your strategies and improve outcomes. This will demonstrate your passion for metrics and your ability to drive results.
✨Collaborative Spirit
Emphasise your experience working with cross-functional teams. Atlassian values collaboration, so share examples of how you've successfully partnered with sales, product marketing, and other teams to execute integrated marketing strategies. This will show that you're a team player who can connect the dots between various functions.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would handle specific marketing challenges or scenarios. Think about how you would develop a campaign for a new product launch or adapt global content for the UK market. Practising these scenarios will help you articulate your strategic thinking and problem-solving skills during the interview.
