At a Glance
- Tasks: Lead strategic marketing initiatives for DX in EMEA, driving engagement and executive relationships.
- Company: Join a fast-growing SaaS company now part of Atlassian, known for innovation and collaboration.
- Benefits: Enjoy competitive pay, health perks, remote work options, and opportunities for community engagement.
- Other info: Be part of a diverse team that values individual mastery and offers excellent career growth.
- Why this job: Make a real impact by shaping marketing strategies that resonate with top decision-makers.
- Qualifications: Experience in B2B marketing, strong collaboration skills, and a knack for executive program management.
The predicted salary is between 59400 - 72600 £ per year.
About DX
DX is headquartered in Salt Lake City, Utah and is one of the fastest-growing SaaS companies globally. We help engineering leaders build high-performing, productive teams. DX collects millions of data points daily, powering insights into developer productivity and experience at companies like Pinterest, GitHub, BNY, Xero, and many more. Our business has scaled profitably and grown rapidly—tripling annual recurring revenue in the last several years. DX recently closed on its acquisition by Atlassian. By joining Atlassian, we will expand our resources, accelerate growth and R&D, and ultimately deliver greater impact to our customers.
What we value at DX
Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can’t control outcomes due to competitors, the economy, decision-makers, etc., but what we can control is doing our jobs at the highest level possible.
Working at Atlassian
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
The role
The Regional Marketing Manager is the primary marketing owner for DX in EMEA — responsible for turning account-level intelligence into programs that move executive relationships and pipeline forward. This isn't an event coordinator or a campaign executor. It's a strategic marketing partner to the field: someone who knows the accounts, understands where each one sits in their journey, and orchestrates the right mix of programs to drive measurable impact.
Responsibilities
- Account engagement
- Maintain a working view of target accounts in the region — who's in them, what campaigns have reached them, and where they sit in the pipeline.
- Build and track account engagement plans in partnership with AEs, ensuring every account has a tailored program mix aligned to their stage and buying signals.
- Translate account plans into action: executive roundtables, CxO dinners, VIP event activations, partner-led plays, direct mail, personalized digital campaigns, and 1:1 ABM motions.
- Identify the right contacts at target accounts and ensure they're being reached with relevant content — not just the right company, but the right people.
- Executive programs
- Run use-case-led executive programs (roundtables, CxO dinners, invitation-only events) that bring the AI transformation story to senior decision makers in the region.
- Anchor every executive touchpoint in a specific hero use case — not generic AI demos, but outcomes that resonate for the account's industry and buying context.
- Build executive awareness and relationships at accounts where Atlassian's brand recognition among C-suite leaders is still low.
- Tentpole & field activation
- Design and run regional ancillary programming around global moments (TEAM, Team on Tour) — side events, dinners, and activations that convert global brand presence into territory-specific pipeline opportunities.
- Equip AEs and partners with follow-up resources that extend the impact of every event.
- Regional content & programs
- Host regional webinars featuring Field CTOs, researchers, or subject matter experts — content calibrated to the EMEA timezone, audience, and business context.
- Partner with Demand Gen to promote those programs locally and drive the right attendees.
- Review existing ads, emails, and campaign assets alongside Demand Gen and adapt for regional language, cultural preferences, and market nuances.
- Identify gaps in case studies, product marketing, and website content that are limiting regional resonance — and actively push for those gaps to be filled by the relevant teams.
- Feedback loop into marketing
- Serve as the voice of EMEA inside the broader marketing org — synthesizing what you're hearing from customers, AEs, and partners and bringing that intelligence back to PMM, Demand Gen, and Campaigns.
- Ensure global programs reflect what's actually happening in the region, not just what looks good in a dashboard.
Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range. This role may also be eligible for benefits, bonuses, commissions, and equity.
Qualifications
Who you are
- You've run field or regional marketing in a B2B enterprise context — ideally for a SaaS or developer tools company.
- You think in accounts, not just audiences — you're comfortable working from a list of named accounts and building plans around specific people and companies.
- You're a strong collaborator who can work across sales, demand gen, product marketing, and partner teams without needing to own everything.
- You know how to run executive programs — not just logistics, but the positioning, agenda design, and follow-through that makes them land.
- You're comfortable giving feedback on messaging and content, and have enough market knowledge to push back when something won't resonate in your region.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh.
In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.
EMEA Regional Marketing Manager, DX in London employer: Atlassian
Atlassian is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of the United Kingdom. Employees benefit from comprehensive health and wellbeing resources, alongside unique perks that promote a balanced lifestyle. With a strong focus on professional growth and the opportunity to lead transformative AI initiatives, Atlassian empowers its team members to make a meaningful impact while advancing their careers.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Regional Marketing Manager, DX in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Atlassian and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Atlassian are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Atlassian on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Atlassian. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Regional Marketing Manager, DX in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Atlassian. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Atlassian:Show us that you’ve done your homework! In your application, briefly mention what you admire about Atlassian’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Atlassian
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Atlassian will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Atlassian, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
