At a Glance
- Tasks: Lead creative strategy for Meta, driving customer growth and overseeing media buying.
- Company: Join a dynamic team at AtlasBrands, focused on innovative performance marketing.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with a global, remote-first culture.
- Why this job: Be the driving force behind high-impact campaigns and rapid revenue expansion.
- Qualifications: Proven experience managing $100K+ daily ad spend and a passion for creative excellence.
The predicted salary is between 45000 - 55000 £ per year.
Role Objective
Atlas Brands is looking for a Head of Performance Creative (Meta) to serve as the \"CEO\" of our primary acquisition channel.
Because Meta represents 100% of our customer growth, you will take complete, end-to-end ownership of the channel and leading with an obsessive, direct-response creative strategy while cross-functionally overseeing media buying execution.
You are a world-class performance creative lead who stays deeply in the trenches, studying market trends and competitor ads to craft high-converting hooks and concepts.
Your core objective is to build and scale a pod-based creative department that powers rapid revenue expansion while maintaining strict unit economics, total account stability, and proactive resolution of ad rejections and account risk across high-risk verticals (e. g., supplements).
Operating as a strategic player-coach, you will transition current lead oversight, build custom tracking dashboards, and recruit an A-player team that executes with speed and autonomy.
- What You’ll Do
- Channel Onboarding & Transition: Audit active ad accounts, creative pipelines, and team members to deliver a clear execution plan.
Fully assume Meta decision-making (budgets, launches, creative) and seamlessly transition the incumbent lead into a dedicated Creative Strategist role.
- Brand
- Scaling
Systems: Execute staged growth targets for existing brands at first-rebill break-even or better.
Establish a standardized launch protocol for new brands to reach scale rapidly while maintaining a near-perfect success rate.
- Retention & Margin
Optimization: Shift brands from first-rebill break-even to first-purchase break-even as they mature, sustaining performance month-over-month.
Proactively flag risks ahead of time with actionable recovery plans.
- Ad Rejection & Account
- Health
Management: Rapidly troubleshoot and resolve ad rejections, policy flags, and disablements inherent to high-risk verticals (e. g., supplements).
Set up and manage redundant account architecture (backup BMs, ad accounts, payment methods) to guarantee zero downtime and keep spend scaling uninterrupted.
- Pod Architecture & Department
Building: Grade current team members and design final pod structures.
Fully staff every pod with top-tier talent so strategists own creative direction end-to-end.
- Analytics & AI Operations: Build custom AI-driven live dashboards (using Claude) tracking spend, acquisition costs, payback periods, creative win rates, and rejection rates.
Lead concise weekly executive syncs that require zero prep from leadership.
- Required Skills And Qualifications
- Proven $100K+/Day
Scale: Track record taking DTC brands to aggressive scale, directly responsible for managing $100K+ daily Meta ad spend across catalog depth (6–10+ distinct SKUs).
- Direct-Response Mastery & In-the-Trenches
Mindset: Obsessed with studying winning market trends, analyzing competitor ads, and turning consumer psychology into high-velocity creative concepts.
- Operational Resilience in High-Risk
Verticals: Hands-on experience resolving policy flags, ad rejections, and account risks in supplement/health categories while keeping spend live via backup account infrastructure.
- High-Tempo Work Ethic (50+ Hrs/Wk): Hyper-ambitious operator who thrives under high pressure, brings a history of 50+ hour work weeks, and wants to grind alongside an elite team pushing toward 9 figures.
- Full Channel Ownership & Execution: Operates as a true \"CEO of Meta\"—building A-player creative pods, overseeing media buying alignment, and executing with extreme speed and autonomy.
- AI-Driven Automation: Leverages modern LLMs (Claude, GPTs) and automated data workflows to streamline creative analysis, build tracking dashboards, and scale output.
- Working Hours & Culture
- Role Timeline: Full-time leadership hire.
- Async-First: Global, remote-first team setup requiring core daily overlap with US EST business hours for team syncs and cross-functional alignment.
Head of Performance Creative in London employer: AtlasBrands
At AtlasBrands, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As the Head of Talent, you will not only have the opportunity to shape our recruitment strategies but also benefit from a collaborative environment that prioritises employee growth and innovation. Located in a vibrant area, we offer unique advantages such as flexible working arrangements and a commitment to professional development, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Creative in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AtlasBrands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AtlasBrands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AtlasBrands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AtlasBrands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Creative in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AtlasBrands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AtlasBrands:Show us that you’ve done your homework! In your application, briefly mention what you admire about AtlasBrands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AtlasBrands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AtlasBrands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AtlasBrands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
