Editorial Lead

GiG Media is now Gentoo! Inspired by the fastest and most resilient penguin species in nature, we\’re here to help our clients and players to get more – more reach, more traffic, more fun. With more than 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool GiG Comply.

This is an On-site role.

What you will be doing:

The Editorial Lead is responsible for leading our in-house writing team. They oversee our in-house writers and editors to ensure they are producing copy that is representative of the brand guidelines, following all provided briefs to a fantastic standard, and are producing their work at a strong, consistent pace.

The Editorial Lead should not only oversee current processes, but drive growth and efficiency by proposing new solutions and processes. They are a core part of our training and development of in-house editorial staff, monitoring their performances and fostering a hard-working yet friendly culture.

Content Strategy

• Working alongside the Content Manager, the Editorial Lead should help plan, develop and execute new content strategies, as well as optimising existing strategies. They should align these with business objectives, company voice, and brand.
• Regularly audit and refine content produced by in-house writers, identifying areas of weakness within the workflow and revising as needed.
• Manage the overall workflow of their direct reports and implement workflow optimisations.
• Set team-wide targets for quarterly and/or annual milestones.

Team Development and Leadership

• Oversee a team of writers and editors, providing them with clear direction and feedback, and a consistent and supportive reporting line for any work or personal issues.
• Push a positive, growth-oriented team mindset, with a focus on collaboration rather than competition.
• Manage workflow
• Accurately assess areas of weakness and strength in each team member, assign work reflective of that, and guide team members with training opportunities.
• Work with the TA and People teams to execute hiring processes and disciplinary procedures where required – including annual appraisals and developmental reviews.

Content Production and Optimisation:

• Manage the creation of high-quality, on-brand copy produced by our in-house writing team, including social copy, blogs, webcontent, linkbuilding and PR.
• Ensure content follows all provided SEO guidelines to maximise the potential traffic and audience gains.
• Stay informed about major changes in content creation and marketing that can be used to improve content efficiency and effectiveness.

Editorial Oversight

• Enforce standards within written content produced by the editorial team, ensuring tone, brand and quality standards are adhered to rigorously.
• Spot-check content with a review and approval process to ensure content remains of exceptional quality.
• Propose new standards that will improve the overall purpose and quality of the copy produced.
• Track new and existing projects to ensure timely completion of all orders.

Collaboration and Communication

• Work alongside the Outreach and Client Relations teams to ensure all stakeholders are adequately informed about the status of their orders.
• Point-of-contact for content queries related to orders carried out by in-house writers.
• Communicate any issues early and efficiently to Senior Management.
• Provide regular updates and reports to their Line Manager.

Data-Driven Actionable Insights

• Collate data to create reports on production
• Use this data to create actionable insights and strategies

Who we are looking for:

Essential Requirements

• Bachelor’s in Marketing, English, Journalism, or a related field
• 3+ years in content creation, copywriting, marketing, SEO or a related agency role
• 1+ year in a senior, team lead or management role
• Exceptional written and verbal communication skills
• Strong leadership and people management skills
• Expert knowledge of SEO
• Experience with a CMS

Favourable Skills

• Exceptional collaboration and organization skills
• Attention to detail
• Data driven

What we are offering:

• 25 Days of Vacation : Take advantage of our generous vacation entitlement to relax and travel (plus UK Public Holidays)
• Birthday Leave: It\’s your special day, so you get a day off to celebrate it!
• \’Me Time Day\’: Take a paid day off to focus on self-care and your mental health.
• Volunteer Day: Give back to your local community and receive a day of for this generous act!
• Career Progression: We support your professional development and provide guidance to ensure your constant growth.
• Annual Wellbeing Benefit: Each employee receives a £400 budget per year to allocate for purpose from the approved list, that will contribute to their overall wellbeing.
• Anniversaries reward: A gift to celebrate your important milestones of being 3, 5 and 10 years with the company.
• Flexible Morning Start: Start your day between 8:00AM and 9:30AM with 8 hours of work including a lunch break.
• Early Friday Finish: We like to have a more relaxed end of the week so we finish 1 hour earlier
• Comfy Friday: Enjoy casual dress code on Fridays.
• Mental Health Support: 24/7 professional telephone support and limited face-to-face counselling sessions.

If you thrive on challenges and believe you possess the necessary experience to meet our requirements, seize this opportunity and become part of Gentoo Media.