At a Glance
- Tasks: Lead marketing strategy for a cutting-edge stablecoin bank and drive brand positioning.
- Company: Join Atlas Financial, a pioneer in digital assets and financial services.
- Benefits: Competitive salary, share options, generous holiday, and a Macbook.
- Other info: Opportunity to build and mentor a dynamic marketing team.
- Why this job: Shape the future of finance and make a real impact in fintech.
- Qualifications: 8+ years in marketing with fintech experience and strong leadership skills.
The predicted salary is between 51750 - 63250 £ per year.
Atlas Financial is building institutional-grade infrastructure at the intersection of digital assets, payments, and global financial services. Our platform provides integrated solutions across:
- Banking & Custody
- On/Off-Ramping
- Yield & Staking
- Cross-border payments and multi-currency infrastructure
Atlas serves HNWIs, Family Offices, Corporate clients, Financial Advisers, and Private Wealth structures globally. As the company scales, we are looking for a Head of Marketing to lead the evolution of our marketing function from an early-stage operational setup into a strategic, product-led and commercially driven marketing organization. The ideal candidate combines strategic thinking, strong analytical capability, fintech domain knowledge, and a product-led growth mindset.
Define and execute the global marketing strategy for Atlas Financial. Key areas include:
- brand positioning and narrative
- tone of voice and messaging
- market segmentation and ICP alignment
- go-to-market strategy for new offerings
The objective is to establish Atlas as a credible and professional infrastructure provider within the future-of-finance ecosystem.
Product Marketing
Work closely with leadership, product and commercial teams to translate Atlas’ infrastructure capabilities into clear, compelling product narratives. This includes:
- product messaging
- product launch strategies
- customer education and product storytelling
Growth & Commercial Alignment
Ensure marketing supports revenue growth by building a data-driven marketing engine. Responsibilities include:
- marketing funnel design and optimization
- conversion tracking and analytics
- partnership marketing initiatives
Brand & Thought Leadership
Lead Atlas’ positioning as a thought leader in areas such as:
- stablecoins and tokenized finance
- future of finance and financial infrastructure innovation
This includes coordinating content initiatives such as newsletters, research pieces and media contributions. Build and manage the Atlas marketing team. Initially this includes:
- Marketing Operations / CRM (existing team member)
Responsibilities include:
- defining team structure and responsibilities
- mentoring and developing team members
- coordinating external agencies when required
- ensuring alignment between marketing and business objectives
Ideal Candidate Profile
We are looking for a strategic marketing leader with strong fintech experience and a commercial mindset.
Experience
8+ years experience in marketing
Experience in fintech, financial services, payments, or B2B SaaS
Track record building or scaling marketing functions
Experience in product-led or growth-driven organizations
Exposure to digital assets, Web3, or financial infrastructure is strongly preferred
Skills
Strategic thinking and positioning capability
Strong analytical and data-driven mindset
Ability to translate complex financial products into clear narratives
Experience aligning marketing with revenue generation
Leadership and team-building capability
Nice to Have
Experience in fintech infrastructure companies
Background in payments, crypto infrastructure, or institutional finance
Experience marketing to professional and institutional clients
What Success Looks Like
Within the first 6–12 months, the Head of Marketing will:
- establish a clear and consistent brand positioning for Atlas
- build a scalable marketing organization
- improve the marketing funnel and lead generation pipeline
- strengthen Atlas’ thought leadership presence in fintech
- align marketing execution with commercial growth objectives
Salary & Perks
£75-90k salary (depending on experience)
£20k Share options package
28 days of paid holiday (excluding bank holidays)
Macbook
Head of Marketing for Stablecoin Bank employer: Atlas Financial
Atlas Financial is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. As part of a fast-paced Fintech start-up based in London, employees benefit from flexible remote working arrangements, opportunities for professional growth, and the chance to make a tangible impact on the company's success. With a focus on entrepreneurial spirit and teamwork, Atlas provides a supportive environment for individuals looking to advance their careers in the financial technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing for Stablecoin Bank
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Atlas Financial and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Atlas Financial are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Atlas Financial on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Atlas Financial. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing for Stablecoin Bank
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Atlas Financial. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Atlas Financial:Show us that you’ve done your homework! In your application, briefly mention what you admire about Atlas Financial’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Atlas Financial
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Atlas Financial will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Atlas Financial, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
