Your role
The Regional Sales Manager is responsible for driving revenue growth, expanding market presence, and leading the sales strategy within the assigned region. The Regional Sales Manager will ensure the successful execution of sales initiatives, customer engagement efforts, and business development activities aligned with organisational goals.
The scope of this role includes managing all sales activities across the assigned geographic region, including pipeline development, forecasting, territory planning, and customer relationship management. This position collaborates closely with cross‑functional teams—such as Marketing, Finance, Operations, and Product—to align regional priorities with company strategy. The role has accountability for meeting revenue targets, maintaining compliance with company policies, and ensuring a high‑quality customer experience across the region.
Day to Day Responsibilities
- Plan and prioritise personal sales activities and customer/prospect contact towards achieving agreed business aims, including sales and profit – especially managing personal time and productivity
- Undertake proposals, with the support of head office, including the calculation of sales prices to achieve the targeted growth.
- Support sales with demonstration, exhibition and negotiation in order to achieve targets.
- Maintain regular contact with all customers especially key accounts.
- Develop and maintain good customer relationships at all levels within the region and ensure an excellent standard of after sales service is provided.
- Support sales through the effective provision of sales data, including the timely recording of visit and action reports (including lost order reports) and analysis of sales performance against budgets.
- Maintain and develop existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimise quality of service, business growth, and customer satisfaction.
- Liaise with colleagues and other parts of the group to co-ordinate activities where appropriate to ensure that sales are obtained.
- Use customer and prospect contact activities, tools and systems, and update relevant information held in the CRM system.
- Communicate, liaise and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.
- Attend training and to develop relevant knowledge and skills.
- Adhere to health and safety policy and other requirements relating to care of equipment
Skills and Experience
- Degree level education or equivalent is desired.
- Proven experience of sales for at least 5 years – sales management experience would be a benefit.
- Experience in selling capital equipment into the compressed air/gas and/or vacuum sectors is desirable.
- Experience of sales into OEM accounts and premium distributors is desired.
- Candidates should have experience of negotiating high value contracts.
- Ability to develop regional sales strategies that align with organizational goals
- Strong territory planning, forecasting, and pipeline management skills
- Uses data‑driven insights to identify trends and opportunities
- Builds and maintains trusted relationships with key customers and partners
- Strong negotiation and influence skills
- Able to resolve complex customer issues and maintain high satisfaction
- Excellent verbal and written communication skills
- Deep understanding of the sales cycle and sales methodologies
- Holds self and others accountable to performance targets
- Quickly adapts to changing markets, customer needs, and organisational priorities
- PC literate, including MS Office and Outlook
- Excellent command of English required as daily interaction with the UK will be required
Compensation and Benefits
We offer compensation that reflects the skills, experience, and responsibilities of the role. Pay also depends on the country where the job role is based, as compensation practices vary across our markets. During the recruitment process, we share clear information about the pay and benefits for your location, so you know what to expect before moving forward.
- Free on site Parking
- Company Pension
- Flexible working
- Death in Service
- Employee Assistance Programme including trained Mental Health First Aiders and on demand GP service
- Employee Mortgages Services
- Eye test vouchers and annual flu jab
- Onsite gym for £4 per month
- Cycle to Work Scheme
- Will writing Service
- Long service awards
- Walker Thrive Benefit Platform that includes store discounts
- Enhanced support for maternity and paternity leave
- Christmas Savings Club
- Opportunity for professional growth and development
- 1pm finish on a Friday
Location
This role requires you to work on-site at our office in Washington, Tyne and Wear, United Kingdom (GB). You will be part of a dynamic team and enjoy the benefits of face‑to‑face collaboration.
