Atlas Aluminium is the UK's largest fabricator of Smarts aluminium windows and doors, and the manufacturer of the industry-renowned Atlas glazed roof system. The business is recognised across the fenestration industry for its premium product offering, exceptional quality and customer-first approach.
Role Description
Driving merchant network engagement, branch activation, and product adoption across strategically important merchant accounts. The Trade Manager is responsible for developing and implementing branch engagement plans that increase awareness, product visibility, training participation, and sales opportunities throughout the merchant network. Working closely with Key Account Manager and Regional Sales Managers, the Trade Manager will ensure Atlas products are effectively promoted, supported, and embedded within merchant branches to maximise growth opportunities.
The role focuses on creating demand, developing branch relationships, increasing customer engagement, and supporting the conversion of opportunities into sales growth.
Key Responsibilities
- Build and deliver merchant branch activation plans across designated merchant networks.
- Develop and maintain strong relationships with branch managers, sales teams, counter staff, and key decision makers throughout the merchant network.
- Coordinate branch visits, trade days, open days, product demonstrations, and customer engagement initiatives.
- Deliver product training to merchant branch teams and customers.
- Ensure Atlas showroom displays, literature, POS materials, and sales tools are installed, maintained, and effectively utilised.
- Monitor branch engagement levels and identify opportunities to improve visibility and activity.
- Support the implementation of promotional campaigns and new product launches within merchant networks.
- Work collaboratively with Key Account Managers to execute strategic account plans at branch level.
- Work closely with Regional Sales Managers to identify growth opportunities and convert engagement activity with key branches.
- Assist in identifying dormant, under-performing, and high-potential branches and develop activation plans to improve performance.
- Monitor and report on branch engagement activity, development plans, training delivery, and activation progress.
- Maintain accurate CRM records and activity reporting in line with company processes.
- Gather and share market intelligence, competitor activity, and customer feedback to support commercial strategy.
Experience and Knowledge
- Proven experience within the fenestration / double glazing industry, building products or merchant sector
- Experience with merchant networks, trade counters and branch teams
- Understand branch development, customer engagement and trade marketing activities
- Knowledge of aluminium systems and fenestration market (desirable)
Skills and Attributes
- Strong relationship-building and interpersonal ability
- Self-motivated with the ability to work autonomously
- Resilient, proactive, and commercially aware
- Strong organisational and time management skills
What Can We Offer You?
Competitive base salary and performance based-bonus structure
Company car
Salary Sacrifice Pension
Company Sick Pay
25 days' holiday per year plus Bank Holidays
Company Maternity and Paternity Pay
Life Assurance
Performance-based reward linked to branch development activity including branch visits, training delivery, showroom installations, POS deployment and engagement initiatives.
You must have right to work in the UK and a Driving Licence
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