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- Tasks: Lead marketing strategies and build a sleep health brand from the ground up.
- Company: Join an innovative startup backed by FoodLabs, focused on improving sleep health.
- Benefits: Full ownership of your role, creative freedom, and the chance to shape a new brand.
- Why this job: Make a real impact in the growing sleep health market with your creativity and expertise.
- Qualifications: Experience in D2C startups, strong marketing skills, and a passion for sleep health.
- Other info: Dynamic startup environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re building a consumer health company focused on one of the most powerful drivers of wellbeing: sleep. Sleep is the most powerful natural thing we can do for our health - energy, focus, metabolism, and recovery. Yet it’s still treated like an afterthought. Demand for sleep-focused products is growing, but what’s out there today is fragmented, overpriced, and short-term. We’re fixing that. Dendro Health is building a direct-to-consumer sleep health platform focused on long-term results - powered by clinical research, behavioural science, and technology.
The first founder (ex-SellerX, startup operator, and growth leader) is now looking for a true co-founder - someone who wants to build this from the ground up and shape its future.
HOW WE THINK
Frameworks are easy. Execution is what makes the difference. We learn by doing, move fast, test relentlessly, and learn faster than anyone else. You’ll be building a brand that combines clinical insight, consumer psychology, and creative growth. Every experiment you run, every message you craft, and every customer you acquire will shape the DNA of this company.
WHAT YOU’LL DO
This is a true founder seat - not a functional role. You’ll have full ownership - define the strategy, execute the plan, and build the machine that scales Dendro Health into a household name. You will:
- Own all marketing levers across organic, paid ads, and partnerships.
- Refine the go-to-market strategy, positioning, and channel roadmap from scratch.
- Build and scale paid social, influencer, and CRM programs with clear ROI tracking.
- Lead A/B testing and conversion optimization across offers, creatives, and pricing.
- Manage marketing budgets and performance data with financial discipline.
- Develop and implement acquisition and retention strategies that drive profitable growth.
- Build and lead a lean, high-performance team focused on speed, data, and creativity.
- Collaborate with other departments to strengthen customer experience and brand consistency.
- Own every growth lever across organic, paid, and partnerships.
WHO YOU ARE
You’ve been part of the D2C trenches. You understand e-commerce, performance marketing, creative testing, CRO, and lifecycle inside out. You think creatively but measure everything. You move fast. You make decisions. On top of all this, you possess the following characteristics:
- Strong passion for sleep health and a deep commitment to our mission.
- Pre-experience in high-growth D2C startups with a proven track record in growth and brand building.
- Strong creative instinct: can brief, write and test ad concepts that convert.
- Comfortable operating in ambiguity and speed - creating structure where there is none.
- A founder mindset: ownership, urgency, and a lean mindset; excited to get more done with less with AI.
- Native or fluent English proficiency (additional languages are a bonus but not necessary).
- Already based in London and ready to commit to an early-stage startup and all that it entails.
ABOUT FOODLABS
We’re backed by FoodLabs, one of Europe’s leading early-stage investors focused on improving human and planetary health. They back ventures that combine science, technology, and purpose; exactly what we’re doing at this venture.
Co-Founder & Chief Marketing Officer (gn) @ Sleep Health Consumer Brand, London employer: Atlantic Food Labs GmbH
Contact Detail:
Atlantic Food Labs GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Co-Founder & Chief Marketing Officer (gn) @ Sleep Health Consumer Brand, London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sleep health and D2C space. Attend events, join online forums, and don’t be shy about reaching out to potential mentors or collaborators. You never know who might help you land that dream role!
✨Tip Number 2
Show your passion for sleep health! When you get the chance to chat with someone from the company, share your thoughts on the industry and why you care about sleep. Authentic enthusiasm can set you apart from other candidates.
✨Tip Number 3
Be ready to demonstrate your skills! Prepare some case studies or examples of your past work in D2C marketing. Whether it’s a successful campaign or a creative project, having tangible evidence of your expertise can really impress.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our journey at Dendro Health. Let’s build something amazing together!
We think you need these skills to ace Co-Founder & Chief Marketing Officer (gn) @ Sleep Health Consumer Brand, London
Some tips for your application 🫡
Show Your Passion for Sleep Health: Make sure to express your genuine interest in sleep health in your application. We want to see that you understand the importance of sleep and how it impacts wellbeing. Share any personal experiences or insights that connect you to our mission!
Highlight Your D2C Experience: Since we’re looking for someone with a strong background in D2C startups, be sure to showcase your relevant experience. Talk about specific projects where you’ve driven growth or built brands, and don’t forget to mention any creative marketing strategies you’ve implemented.
Be Data-Driven: We love a good mix of creativity and analytics! In your application, highlight how you’ve used data to inform your decisions and optimise campaigns. Mention any tools or methods you’ve used for A/B testing and conversion optimisation – we want to know you can measure success!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and ensure you’re considered for this exciting opportunity to shape the future of Dendro Health!
How to prepare for a job interview at Atlantic Food Labs GmbH
✨Know Your Sleep Health Stuff
Make sure you brush up on the latest trends and research in sleep health. Understand the science behind why sleep is crucial for wellbeing, and be ready to discuss how this knowledge can shape marketing strategies. Show them you're not just passionate about sleep but also informed!
✨Demonstrate Your D2C Experience
Prepare specific examples from your past roles in D2C startups. Highlight your successes in growth and brand building, especially in performance marketing and creative testing. They want to see that you’ve been in the trenches and know what it takes to scale a brand.
✨Show Off Your Creative Side
Be ready to share your ideas for innovative marketing campaigns. Think about how you would approach A/B testing and conversion optimisation for sleep-related products. Bring some concepts to the table that demonstrate your strong creative instinct and ability to craft messages that convert.
✨Embrace the Founder Mindset
This role is all about ownership and urgency. Be prepared to discuss how you handle ambiguity and create structure in fast-paced environments. Share examples of how you've led teams or projects with a lean mindset, and show them you’re excited about getting things done efficiently, even with limited resources.