Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London

Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London

Full-Time 72000 - 108000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead our D2C business, driving growth and shaping strategy for gut health products.
  • Company: Join myota, a pioneering health start-up transforming gut health with innovative science.
  • Benefits: Competitive salary, equity options, and the chance to make a real impact.
  • Other info: Join a small, dynamic team at a pivotal moment in our growth journey.
  • Why this job: Be a key player in building a household name in gut health and improving lives.
  • Qualifications: Experience in marketing, leadership, and a passion for health and wellness.

The predicted salary is between 72000 - 108000 £ per year.

At myota, we’re transforming gut health with cutting‑edge science and clinically proven innovation. Founded by world‑leading microbiome scientists and seasoned operators, and backed by Europe’s top VCs, myota is pioneering a new era of prebiotic fibre products — clinically effective, patented, and built on groundbreaking research from MIT. With over 50,000 customers and strong adoption among doctors, dietitians and nutritionists, we’re already making a meaningful difference. Our clinical research programme spans partnerships with the NHS and leading universities, placing us at the forefront of evidence‑based gut health. Having developed the most clinically proven gut health product in the market, and with a rapidly growing B2B arm, we’re now on a mission to build the #1 direct‑to‑consumer gut health brand. You’ll be joining us at a pivotal moment — a small, high‑impact team on a mission to prevent and reverse the 1 billion cases of chronic disease linked to poor gut health. We’re here to extend healthy lifespans, one gut at a time.

We’re looking for a commercial and operational leader to take full ownership of our D2C business — across growth, retention, product, and margin. This is your chance to build a business line with the autonomy of a founder and the backing of a company with clinical credibility, patented IP, and real traction. You’ll set the strategy, own the execution, and shape the team — turning a proven product into a household name. You’ll be accountable for every lever of the D2C machine: customer acquisition, retention, brand, performance, and unit economics. We want someone who thinks like an owner, acts like a builder, and treats the D2C business as theirs — because it will be.

Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London employer: Atlantic Food Labs GmbH

At myota, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our team enjoys the unique advantage of working at the forefront of gut health science in London, with ample opportunities for professional growth and development. We are committed to making a meaningful impact on health, providing our employees with the chance to contribute to groundbreaking research while enjoying the benefits of a supportive and mission-driven environment.

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Contact Details:

Atlantic Food Labs GmbH Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London

Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues. You never know who might have the inside scoop on job openings or can put in a good word for you.

Tip Number 2

Show your passion! When you get that interview, make sure to express your enthusiasm for gut health and the mission of myota. Let them see how much you care about making a difference in people's lives.

Tip Number 3

Prepare for the unexpected! Be ready to discuss not just your experience but also how you would approach challenges in the D2C space. Think about strategies for customer acquisition and retention that align with myota's goals.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our mission at myota.

We think you need these skills to ace Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London

Commercial Leadership
Operational Management
D2C Strategy Development
Customer Acquisition
Customer Retention
Brand Management
Performance Marketing

Some tips for your application 🫡

Show Your Passion:When writing your application, let your enthusiasm for gut health and innovation shine through. We want to see that you’re genuinely excited about the mission of myota and how you can contribute to our journey.

Tailor Your CV:Make sure your CV is tailored to highlight relevant experience in D2C marketing and operations. We’re looking for specific examples that demonstrate your ability to drive growth and retention, so don’t hold back!

Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be sure to connect your skills and experiences directly to what we’re looking for, and don’t forget to mention why you’re excited about joining our team.

Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!

How to prepare for a job interview at Atlantic Food Labs GmbH

Know Your Gut Health Stuff

Make sure you brush up on the latest trends and research in gut health. Familiarise yourself with myota's products and their unique selling points. Being able to discuss how your experience aligns with their mission will show you're genuinely interested.

Showcase Your Entrepreneurial Spirit

Since this role is all about ownership and building, come prepared with examples of how you've taken initiative in previous roles. Think about times when you've driven growth or improved processes — this will demonstrate that you think like a founder.

Understand D2C Dynamics

Dive deep into direct-to-consumer strategies. Be ready to discuss customer acquisition, retention tactics, and how you would approach brand building for myota. Showing that you understand the nuances of D2C will set you apart from other candidates.

Ask Insightful Questions

Prepare thoughtful questions that reflect your understanding of the company and its goals. Inquire about their clinical research partnerships or future product lines. This not only shows your interest but also helps you gauge if this is the right fit for you.