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For Companies At a Glance
- Tasks: Lead marketing strategies and build a sleep health brand from the ground up.
- Company: Join an innovative startup backed by FoodLabs, focused on improving sleep health.
- Benefits: Full ownership of your role, creative freedom, and the chance to shape a new brand.
- Why this job: Make a real impact in the growing sleep health market with your marketing expertise.
- Qualifications: Experience in D2C startups, strong creative instincts, and a passion for sleep health.
- Other info: Dynamic startup environment with opportunities for rapid growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
JOIN A VENTURE FROM THE GROUND UP
We’re building a consumer health company focused on one of the most powerful drivers of wellbeing: sleep. Sleep is the most powerful natural thing we can do for our health - energy, focus, metabolism, and recovery. Yet it’s still treated like an afterthought. Demand for sleep-focused products is growing, but what’s out there today is fragmented, overpriced, and short-term. We’re fixing that.
Dendro Health is building a direct-to-consumer sleep health platform focused on long-term results - powered by clinical research, behavioural science, and technology. The first founder (ex-SellerX, startup operator, and growth leader) is now looking for a true co-founder - someone who wants to build this from the ground up and shape its future.
HOW WE THINK
Frameworks are easy. Execution is what makes the difference. We learn by doing, move fast, test relentlessly, and learn faster than anyone else. You’ll be building a brand that combines clinical insight, consumer psychology, and creative growth. Every experiment you run, every message you craft, and every customer you acquire will shape the DNA of this company.
WHAT YOU’LL DO
- Own all marketing levers across organic, paid ads, and partnerships.
- Refine the go-to-market strategy, positioning, and channel roadmap from scratch.
- Build and scale paid social, influencer, and CRM programs with clear ROI tracking.
- Lead A/B testing and conversion optimization across offers, creatives, and pricing.
- Manage marketing budgets and performance data with financial discipline.
- Develop and implement acquisition and retention strategies that drive profitable growth.
- Build and lead a lean, high-performance team focused on speed, data, and creativity.
- Collaborate with other departments to strengthen customer experience and brand consistency.
WHO YOU ARE
You’ve been part of the D2C trenches. You understand e-commerce, performance marketing, creative testing, CRO, and lifecycle inside out. You think creatively but measure everything. You move fast. You make decisions. On top of all this, you possess the following characteristics:
- Strong passion for sleep health and a deep commitment to our mission.
- Pre-experience in high-growth D2C startups with a proven track record in growth and brand building.
- Strong creative instinct: can brief, write and test ad concepts that convert.
- Comfortable operating in ambiguity and speed - creating structure where there is none.
- A founder mindset: ownership, urgency, and a lean mindset; excited to get more done with less with AI.
- Native or fluent English proficiency (additional languages are a bonus but not necessary).
- Already based in London and ready to commit to an early-stage startup and all that it entails.
ABOUT FOODLABS
We’re backed by FoodLabs, one of Europe’s leading early-stage investors focused on improving human and planetary health. They back ventures that combine science, technology, and purpose; exactly what we’re doing at this venture.
Co-Founder & Chief Marketing Officer (gn) @ Sleep Health Consumer Brand, London in City of London employer: Atlantic Food Labs GmbH
Contact Detail:
Atlantic Food Labs GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Co-Founder & Chief Marketing Officer (gn) @ Sleep Health Consumer Brand, London in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sleep health and D2C space. Attend events, join online forums, and don’t be shy about reaching out to potential mentors or collaborators. You never know who might help you land that co-founder gig!
✨Tip Number 2
Show your passion for sleep health! When you’re chatting with potential partners or during interviews, share your insights and ideas about the industry. This will not only demonstrate your commitment but also set you apart as someone who truly cares about the mission.
✨Tip Number 3
Be ready to showcase your skills! Prepare a portfolio of your past work in D2C startups, especially any marketing campaigns or growth strategies you've executed. This will give you a solid edge when discussing how you can contribute to building Dendro Health.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to reach out directly. It shows you're serious about joining us on this exciting journey to revolutionise sleep health. Don’t miss out on the chance to make your mark!
We think you need these skills to ace Co-Founder & Chief Marketing Officer (gn) @ Sleep Health Consumer Brand, London in City of London
Some tips for your application 🫡
Show Your Passion for Sleep Health: When you write your application, let your enthusiasm for sleep health shine through! We want to see that you genuinely care about improving people's wellbeing through better sleep. Share any personal experiences or insights that connect you to our mission.
Be Specific About Your Experience: We’re looking for someone with a solid background in D2C startups. In your application, highlight specific projects or roles where you’ve driven growth and built brands. Use numbers and results to back up your claims – we love data!
Craft a Compelling Narrative: Your application should tell a story about who you are and why you’re the perfect fit for this role. We want to know how your journey has led you to us and what unique perspectives you bring to the table. Make it engaging and memorable!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Atlantic Food Labs GmbH
✨Know Your Sleep Stuff
Make sure you brush up on the latest trends and research in sleep health. Being able to discuss how sleep impacts wellbeing and how your marketing strategies can address consumer needs will show your passion and expertise.
✨Showcase Your D2C Experience
Prepare specific examples from your past roles where you've successfully driven growth in a direct-to-consumer environment. Highlight your experience with performance marketing, creative testing, and how you've built brands from the ground up.
✨Demonstrate a Founder Mindset
Be ready to talk about how you thrive in fast-paced, ambiguous environments. Share stories that illustrate your ownership mentality and how you've created structure in chaotic situations, as this is crucial for a co-founder role.
✨Bring Creative Ideas to the Table
Think of innovative marketing strategies or campaigns that could work for Dendro Health. Presenting fresh ideas during the interview will not only showcase your creativity but also your commitment to the brand's mission.
