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- Tasks: Lead and grow our D2C business, driving strategy and execution.
- Company: Join a pioneering health start-up transforming gut health with innovative science.
- Benefits: Enjoy meaningful equity, unlimited holiday, and flexible hybrid working.
- Why this job: Be a key player in building a category-defining D2C brand with real impact.
- Qualifications: Experience in scaling D2C businesses and a passion for innovative marketing.
- Other info: Work in a vibrant co-working hub with a mission-driven team.
The predicted salary is between 72000 - 108000 £ per year.
At myota, we’re transforming gut health with cutting-edge science and clinically proven innovation. Founded by world-leading microbiome scientists and seasoned operators, and backed by Europe’s top VCs, myota is pioneering a new era of prebiotic fibre products — clinically effective, patented, and built on groundbreaking research from MIT.
With over 50,000 customers and strong adoption among doctors, dietitians and nutritionists, we’re already making a meaningful difference. Our clinical research programme spans partnerships with the NHS and leading universities, placing us at the forefront of evidence-based gut health.
Having developed the most clinically proven gut health product in the market, and with a rapidly growing B2B arm, we’re now on a mission to build the #1 direct-to-consumer gut health brand.
You’ll be joining us at a pivotal moment — a small, high-impact team on a mission to prevent and reverse the 1 billion cases of chronic disease linked to poor gut health. We’re here to extend healthy lifespans, one gut at a time.
We’re looking for a commercial and operational leader to take full ownership of our D2C business — across growth, retention, product, and margin. This is your chance to build a business line with the autonomy of a founder and the backing of a company with clinical credibility, patented IP, and real traction.
You’ll set the strategy, own the execution, and shape the team — turning a proven product into a household name. You’ll be accountable for every lever of the D2C machine: customer acquisition, retention, brand, performance, and unit economics.
We want someone who thinks like an owner, acts like a builder, and treats the D2C business as theirs — because it will be.
WHAT YOU’LL DO
- Own the full D2C P&L — with accountability for revenue, CAC, LTV, contribution margin, and payback
- Set the vision and lead execution across acquisition, retention, product, and customer experience
- Build and optimise performance across Meta, Google, TikTok, YouTube, influencer and affiliate channels
- Scale lifecycle marketing through email, SMS, packaging, content, and product experience
- Build and lead a high-performance growth and creative team, with strong agency and freelance support
- Own the digital experience: CRO, website, product merchandising (we use Shopify)
- Launch new products, bundles, and pricing strategies — from idea to execution
- Collaborate cross-functionally with R&D, Ops, and Customer Support
- Use data to drive day-to-day performance and long-term forecasting
- Represent the D2C business line with investors and in board-level conversations
- Build & lead the D2C team (Influencer Manager, freelancers & agencies)
WHAT WE ARE LOOKING FOR
- You’ve built or scaled a D2C business before — and want to do it again with serious ownership
- Deep understanding of e-commerce best practices across acquisition, retention, UX, organisation and tech stack
- Proven track record of finding (product, channel, language) market fit and delivering efficient growth in a fast-moving environment
- Experience owning a P&L and making commercial decisions with real consequences
- Strategic thinker with founder energy — equally comfortable with spreadsheets and storyboards
- You know how to build and lead a team, but you’re still highly hands-on yourself
- A content obsessive with a proven track record of developing ideas that entertain and engage customers and community — building and activating brand, driving action, and tailoring execution to each channel
- Exceptional understanding for paid social (Meta, TikTok, etc) from media buying, optimisation, creative strategy to creative sourcing
- Strong experience in influencer marketing. From discovery and outreach, to negotiation and briefing — you know how to efficiently motivate thousands of creators to talk about your product
- Confident in marketing controlling, financial modelling (for D2C) and forecasting
- Advanced across Shopify, GA4, performance marketing platforms, CRM and analytics tools
- Bonus points if you’ve scaled a subscription business, expanded to new geographies or launched new products to market
WHAT WE OFFER
- Full ownership of the D2C business — the strategy, the team, the outcomes
- Meaningful equity — you’ll share in the upside of a company with patented IP, a growing B2B arm, and a chance to build a category-defining D2C brand
- A leadership seat in a mission-driven company backed by Europe’s top investors
- Unlimited holiday policy
- Flexible hybrid working — we’re based in London with our own office in a vibrant co-working hub, typically in 3 days a week
Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London in City of London employer: Atlantic Food Labs GmbH
Contact Detail:
Atlantic Food Labs GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion! When you get that interview, make sure to express your enthusiasm for gut health and the mission of myota. Share your ideas on how you can contribute to building the #1 D2C gut health brand. Let them see your founder energy!
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss not just your past experiences but also how you would tackle challenges specific to the D2C space. Think about customer acquisition strategies and how you’d optimise performance across various channels.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you note expressing your appreciation for the opportunity. It’s a great way to reinforce your interest in the role and keep you top of mind as they make their decision.
We think you need these skills to ace Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London in City of London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for gut health and D2C marketing shine through. We want to see that you’re genuinely excited about the mission and ready to make a difference!
Tailor Your Experience: Make sure to highlight your relevant experience in scaling D2C businesses. We’re looking for someone who thinks like an owner, so share specific examples of how you've driven growth and made impactful decisions in previous roles.
Be Data-Driven: Since we love using data to drive performance, include any metrics or results from your past work that demonstrate your ability to optimise campaigns and improve customer acquisition. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Atlantic Food Labs GmbH
✨Know Your Gut Health Stuff
Before the interview, dive deep into the science behind gut health and myota's products. Familiarise yourself with their clinical research and how it sets them apart in the market. This will show your genuine interest and understanding of the company's mission.
✨Showcase Your D2C Experience
Prepare specific examples from your past experiences where you've successfully built or scaled a D2C business. Highlight your achievements in customer acquisition, retention, and P&L management. This will demonstrate that you have the hands-on experience they’re looking for.
✨Be Ready to Discuss Strategy
Think about how you would approach setting the vision for the D2C business at myota. Be prepared to discuss your strategic thinking process and how you would lead execution across various channels. They want someone who can think like an owner and act like a builder.
✨Engage with Their Brand
Familiarise yourself with myota’s brand voice and marketing strategies. Bring ideas on how to enhance their digital experience and lifecycle marketing. Showing that you’re already thinking about how to improve their brand will set you apart as a proactive candidate.
