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- Tasks: Create and implement a dynamic marketing strategy to boost brand awareness and occupancy.
- Company: Join Athena Care Homes, a family-owned business dedicated to compassionate care.
- Benefits: Enjoy 25 days holiday, a Blue Light Card, and a supportive work environment.
- Why this job: Make a real difference in the community while developing your marketing skills.
- Qualifications: Experience in marketing, especially in healthcare or hospitality, is a plus.
- Other info: Work in a vibrant team with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
As the Marketing Manager at Athena Care Homes, you will be responsible for developing and delivering a fully integrated marketing strategy that enhances brand awareness, increases occupancy across our care homes, supports staff recruitment, and promotes our values.
Athena Care Homes is an award-winning, family-owned business operating seven residential nursing homes in East Anglia where care and compassion runs through to our very core. At Athena, we celebrate everyone as an individual. Whether that’s delivering authentic care, supporting our team to make moments for our residents and their loved ones, or whether that’s learning and growing together.
About the role:
Reporting to the CEO, the Marketing Manager will cover digital marketing, content creation, advertising, events, internal communications, and brand management. You’ll work closely with the Sales, Operations, Resourcing, and the People Teams to align marketing efforts with business goals and ensure a consistent and compelling brand presence.
Shift Pattern: 37.5 hours per week, Monday to Friday 9am to 5pm.
Location: This will be a central position, based in our Central Office in Laindon, Essex.
Key Duties & Responsibilities:
- Develop and implement an effective, data-driven marketing strategy aligned with organisational objectives.
- Manage and optimise the company website, ensuring content is current, accessible, and reflective of our brand.
- Oversee social media channels, creating engaging content to increase lead generation as well as engagement and reach.
- Develop and oversee the creation of marketing collateral including brochures, leaflets, signage, and digital assets with Canva, Adobe Suite and our external designer.
- Champion our brand story, ensuring activity, communications, and homes’ events bring our values to life.
Training, Skills & Experience Required:
- Bachelor's degree in marketing, business, or a related field is advantageous but not essential.
- CIM Level 4 or above is advantageous but not essential.
- Proven experience in a marketing role, ideally within healthcare, hospitality, or another regulated multi-site service industry.
- Strong knowledge of digital marketing, content creation, and social media management.
What we can offer:
- Fully comprehensive induction.
- 25 days of holiday per year plus bank holidays.
- Free Blue Light Card & access to the Blue Light discount platform.
- Refer a friend scheme.
Athena Care Homes are a family-run business with seven homes across East Anglia. We want to be the first choice for high-quality residential, nursing and dementia care, leaving a positive legacy within our communities. Our care homes are managed by amazing and passionate people, including strong leadership by our home managers with dedicated care, clinical, hospitality and activities teams to provide exceptional care and experience, achieving brilliant outcomes for people in our care. We hold our values close to our hearts and ensure that team members throughout each of our residential and nursing homes understand them and what importance they hold. We approach everything we do with thought, and we deliver with passion.
Marketing Manager in Basildon employer: Athenacarehomes
Contact Detail:
Athenacarehomes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Basildon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Athena Care Homes. Building relationships can give you insider info and might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing projects, especially those related to healthcare or multi-site services. This will help you stand out and demonstrate your expertise when you get that chance to chat.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out directly to the hiring team at Athena Care Homes. Express your interest in the Marketing Manager role and share how you can contribute to their mission.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media channels. This knowledge will not only help you in interviews but also show that you're passionate about the marketing field and ready to bring fresh ideas to Athena.
We think you need these skills to ace Marketing Manager in Basildon
Some tips for your application 🫡
Show Your Passion for Care: When writing your application, let your passion for care and compassion shine through. We want to see how you connect with our values and how you can bring that to the role of Marketing Manager.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially within healthcare or similar industries. We’re looking for someone who understands the unique challenges and opportunities in our field, so be specific about your achievements!
Be Creative with Your Content: Since this role involves content creation, don’t hesitate to showcase your creativity in your application. Whether it’s a unique cover letter or an engaging CV layout, we love seeing innovative approaches that reflect your style.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Athena Care Homes!
How to prepare for a job interview at Athenacarehomes
✨Know Your Brand Inside Out
Before the interview, dive deep into Athena Care Homes' values and mission. Understand their brand story and how they position themselves in the market. This will help you articulate how your marketing strategies can enhance their brand awareness and align with their core values.
✨Showcase Your Digital Savvy
Prepare to discuss your experience with digital marketing and social media management. Bring examples of past campaigns you've run, especially those that increased engagement or lead generation. Be ready to suggest innovative ideas for their online presence using platforms like Canva and Adobe Suite.
✨Align with Business Goals
Familiarise yourself with the key business objectives of Athena Care Homes. Think about how your marketing strategies can support staff recruitment and occupancy rates. During the interview, demonstrate how you can create a data-driven marketing strategy that aligns with these goals.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. Inquire about their current marketing challenges or upcoming projects. This shows your genuine interest in the role and helps you understand how you can contribute effectively to their team.
