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- Tasks: Lead and scale a creator partnership programme for a dynamic DTC health brand.
- Company: Fast-growing minerals and supplements brand focused on creator-driven growth.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional development.
- Why this job: Join a vibrant team and shape the future of creator partnerships in a thriving industry.
- Qualifications: 5+ years in DTC growth or creator partnerships with hands-on experience in paid social.
- Other info: Fast-paced, non-corporate culture with room for innovation and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re building an always-on creator growth engine for a fast-growing DTC minerals & supplements brand. The Head of Creator Partnerships (Whitelisting & Paid Social) will own the strategy and execution of a scalable creator program where creators function as performance partners, not brand ambassadors. This role is responsible for continuously sourcing, vetting, and activating creators whose content can be run through paid social via Meta whitelisting, driving measurable growth for a DTC health/supplements brand. This is a hands-on leadership role for someone who deeply understands creators, paid social, and DTC customer psychology—and knows how to turn authentic content into scalable ad performance.
What You’ll Own
- Build and scale an always-growing creator ecosystem across niches, audience sizes, and formats
- Define what “good” creators look like for our customer avatars and growth goals
- Develop systems for sourcing, vetting, onboarding, and retaining creators long-term
Creator Discovery & Vetting
- Proactively source creators across Meta platforms (Instagram, Facebook)
- Evaluate creators based on audience alignment, trust, content quality, and paid ad potential
- Identify creators whose content can convert when amplified with paid spend
Creator Relationships & Partnerships
- Own creator outreach, onboarding, and ongoing relationship management
- Build trust-first, long-term partnerships versus transactional influencer deals
- Act as the primary point of contact for creators participating in the program
Meta Whitelisting & Paid Social Enablement
- Set up and manage creator ad whitelisting access
- Coordinate closely with paid media teams to launch, test, and scale creator-led ads
- Ensure creator content is properly structured and optimized for paid performance
Creative & Audience Insight
- Develop a deep understanding of our customer avatars and creator “spheres”
- Guide creators on angles, messaging, and formats that resonate authentically
- Feed learnings back into creative and growth teams to improve overall ad performance
Program Optimization & Scale
- Continuously refine the creator program based on performance data and learnings
- Identify top-performing creators and double down on what works
- Evolve creators from one-off tests into repeat, scalable growth partners
Requirements
- 5+ years of experience in DTC growth, creator partnerships, or paid social
- Hands-on experience with Meta whitelisting / creator ad accounts
- Proven ability to work with creators as performance drivers—not just brand placements
- Strong understanding of DTC customer psychology and conversion-driven content
- Comfortable operating in fast-moving, non-corporate environments
Nice-to-Haves
- Experience in health, wellness, or supplements (especially regulated categories)
- Background working closely with paid media or growth teams
- Experience building creator programs from scratch
Head of Creator Partnerships in Peterborough employer: Athena Care Homes (UK) Ltd
Contact Detail:
Athena Care Homes (UK) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creator Partnerships in Peterborough
✨Tip Number 1
Network like a pro! Get out there and connect with creators and industry folks on social media. Engage with their content, comment, and slide into DMs to build genuine relationships. Remember, it’s all about creating that trust-first vibe!
✨Tip Number 2
Show off your skills! When you’re chatting with potential partners, share your insights on what makes a creator successful in the DTC space. Use real examples from your experience to demonstrate your understanding of audience alignment and content quality.
✨Tip Number 3
Be proactive! Don’t just wait for opportunities to come to you. Actively source and vet creators who align with your brand’s goals. Use platforms like Instagram and Facebook to find those hidden gems that can drive measurable growth.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who understand the creator landscape. By applying directly, you’ll show us you’re serious about joining our team and making an impact in the DTC health and supplements space.
We think you need these skills to ace Head of Creator Partnerships in Peterborough
Some tips for your application 🫡
Show Your Passion for Creators: When you're writing your application, let your enthusiasm for working with creators shine through. We want to see that you understand the creator landscape and can connect with them on a deeper level, not just as influencers but as performance partners.
Tailor Your Experience: Make sure to highlight your relevant experience in DTC growth and creator partnerships. We’re looking for someone who knows how to turn authentic content into scalable ad performance, so be specific about your past successes in this area.
Be Data-Driven: Since this role involves optimising creator programs based on performance data, include examples of how you've used data to drive decisions in your previous roles. Show us that you can blend creativity with analytics to achieve results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Athena Care Homes (UK) Ltd
✨Know Your Creators
Before the interview, dive deep into understanding the types of creators that resonate with the brand. Familiarise yourself with their content styles, audience engagement, and how they align with DTC customer psychology. This will show your potential employer that you’re not just familiar with the role but also passionate about the creator ecosystem.
✨Showcase Your Strategy Skills
Be prepared to discuss specific strategies you've implemented in past roles that relate to creator partnerships and paid social. Think about how you sourced and activated creators, and be ready to share measurable outcomes. This will demonstrate your hands-on experience and ability to drive growth through effective partnerships.
✨Emphasise Relationship Building
Highlight your approach to building long-term relationships with creators rather than just transactional interactions. Share examples of how you’ve fostered trust and collaboration with creators, as this is crucial for the role. It’s all about showing that you can create a thriving creator ecosystem.
✨Data-Driven Mindset
Prepare to discuss how you’ve used performance data to refine creator programs in the past. Be ready to talk about specific metrics you tracked and how you adapted strategies based on those insights. This will illustrate your ability to optimise and scale creator partnerships effectively.
