Marketing & Communications Executive - Swansea

The Marketing & Communications Executive supports the work of the venue's Marketing & Communications team through creating engaging social media content and assets, managing local end‑to‑end marketing campaigns, supporting PR activities, and promoting the venue’s corporate offerings.

This role reports to the Head of Marketing & Communications and deputises for them where necessary.

The role will also work closely with the Sales & Development team to support the growth of the venue’s conference and events offering.

This position requires collaboration with ATG Entertainment’s central Music, Comedy and Live Events Marketing team to support the management of the venue’s programme of events.

The Executive will also support the marketing output across partnerships, sponsorships, premium seating, corporate hospitality and events.

Key Responsibilities – Digital

• Ensure the effective scheduling and management of Swansea Building Society Arena’s social media content across all platforms (Facebook, Instagram, Tik Tok and Linked In) and lead on innovative video content creation.
• Develop creative, trend‑led content using graphic design, photo and video editing tools (e. g. Adobe Suite, Canva) to enhance the venue’s social presence.
• Support the Head of Marketing & Communications with the development and maintenance of the venue’s influencer relationships.
• Plan, implement, manage and evaluate paid social media campaigns, including but not limited to Meta and Linked In.
• Monitor and respond to customer queries and reviews across social platforms and review sites to protect and enhance the venue’s reputation.
• Support the venue’s Partnership Programme through creating engaging content for social media and managing relationships with partners, including regular visits for content shoots.

Key Responsibilities – Venue

• Lead on planning, activating and monitoring campaign activity at the local venue level to maximise audience capacity and achieve marketing targets.
• Work closely with the central Music, Comedy and Live Events Marketing team to support their management of the venue’s premium Music, Comedy and Live Events marketing campaigns, providing local insights to inform strategy and initiatives.
• Support the Sales & Development Team to grow the venue’s Conference & Events offering across partnerships, sponsorships, premium seating, corporate hospitality and events through the design of marketing collateral (brochures, promotional assets, flyers, and video content).
• Work closely with the Venue Director, Regional Head of Conference & Sales and Head of Marketing & Communications to support the venue’s commercial strategy through highlighting and creating opportunities.
• Represent the venue at trade shows and networking events alongside the Sales & Development Team.
• Deputise for the Head of Marketing & Communications where necessary.
• Work shows and events outside of office hours (evenings and occasional weekends) to create engaging on‑the‑night and retrospective social media content.
• Additional Responsibilities
• Support the venue’s CRM strategy across venue, show and Conference & Events campaigns, and collaborate with ATG’s Data and CRM teams to identify and test opportunities to grow audiences and sales.
• Maintain and update Arena’s website and company intranet.
• Write and distribute press releases, support gala and press nights, maintain photographer and videographer relationships, and any PR stunt opportunities or photocalls.
• Design, schedule and maintain digital signage across the venue for shows and corporate events, alongside updating print sites and archiving print collateral.
• Attend ATG Inspire sessions and activities, creating engaging promotional content where appropriate.

We welcome transferable skills from other industries.

Should you demonstrate many of the essential skills, qualities and experience, we encourage you to apply.

Training will be provided where necessary.

You will help us uphold a positive culture by maintaining a positive attitude toward health and safety, legal and insurance requirements, and by understanding our policies and procedures.

All personnel are expected to participate actively in company life and collaborate across the business.

Flexibility and adaptability are required as the needs of the business evolve.

Essential Skills and Experience

• Proven experience creating high‑quality, engaging digital content (including video, imagery, copy).
• Strong awareness and understanding of current social media trends.
• Results‑oriented, driven and ambitious.
• Excellent written and verbal communication skills.
• Experienced marketing and communications professional with a background in the music, entertainment and/or events industry.
• High attention to detail ensuring work is of the highest standard.
• Passion for the live music, entertainment and events industry.

Desirable Skills

• Existing ability to speak Welsh, or a desire to learn.
• Experience using a range of software including Adobe Creative Suite, Canva, In Shot and other editing tools.
• Experience planning and delivering end‑to‑end marketing campaigns.
• Experience using scheduling software packages (e. g., Sprout), campaign management platforms (e. g., Monday) and business intelligence tools (e. g., Power BI).
• Willingness to work out of office hours and travel as required.

We are a Disability Confident Committed Employer, which means that we are taking action to ensure people with disabilities and long‑term health conditions feel supported, engaged and able to fulfil their potential in the workplace.

We will offer an interview or recruitment event to disabled candidates who wish to participate in the scheme and who demonstrate that they best meet the essential criteria for the role.

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