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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns to boost ticket sales and engage audiences.
- Company: Join The Alexandra, a vibrant theatre in Birmingham, showcasing top-notch performances.
- Benefits: Enjoy a creative work environment with opportunities for growth and inclusivity.
- Why this job: Be part of a passionate team bringing live experiences to life and making an impact.
- Qualifications: Experience in marketing and a flair for creativity are essential.
- Other info: We are committed to accessibility and inclusivity for all applicants.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
Marketing Manager
A fantastic opportunity to join the Marketing and Communications team based at The Alexandra, Birmingham. The Marketing Manager reports to the Head of Marketing and Communications and is responsible for the Marketing and Communications Assistant, playing a key role in the team by implementing effective marketing campaigns.
As Marketing Manager, you will be responsible for planning and delivering marketing campaigns that drive ticket sales and revenue and nurture the audience base, coordinating and collaborating within the venue and with ATG’s central Marketing team. You’ll serve as the main point of contact for producers and marketing agencies in the development and delivery of campaigns and take responsibility for identifying sales opportunities to increase occupancy and revenue.
Over the last 18 months we’ve worked on marketing and communications strategies for some of the biggest theatre shows on the UK touring circuit including The Book of Mormon, Pretty Woman, An Officer and a Gentleman and the world premiere of Here & Now – The Steps Musical, as well as a range of drama, music and comedy, and our very own venue programme including free monthly lunchtime concerts. This vacancy comes at a crucial time for the venue as we look ahead to a busy autumn of shows including The Bodyguard, Miss Saigon and a four-week Christmas run of Fiddler on the Roof.
The Alexandra, Birmingham is a receiving house, presenting first-rate musicals, drama, comedy and more. The theatre is a valuable contributor to culture within Birmingham and the West Midlands, welcoming over 300,000 people through our doors each year.
People are at the heart of our success. We are passionate about bringing great live experiences to the widest possible audience; about giving the world’s best creative talent the stage it deserves; and about providing our people and partners with opportunities to realise their full potential.
We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged, and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible.
If you’d like to discuss accessibility prior to applying, please review our job description where you will see a contact e mail address to request a confidential discussion.
We are proud to be an equal opportunity employer and strive to provide a stage for everyone. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture. Find out more about us and our values at atg.co.uk and careers.atg.co.uk
Previous applicants need not re-apply.
Marketing Manager employer: ATG Entertainment
Contact Detail:
ATG Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest marketing trends in the theatre industry. Understanding what works for similar venues and shows can give you an edge when discussing your ideas during interviews.
✨Tip Number 2
Network with professionals in the theatre and marketing sectors. Attend industry events or join relevant online groups to connect with people who can provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive ticket sales and engage audiences effectively.
✨Tip Number 4
Research The Alexandra and its recent productions thoroughly. Showing genuine interest and knowledge about their past and upcoming shows will help you stand out as a candidate who is truly invested in the role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and requirements of the Marketing Manager position. Tailor your application to highlight relevant experience in planning and delivering marketing campaigns.
Showcase Relevant Experience: In your CV and cover letter, emphasise your previous experience in marketing, particularly in the arts or entertainment sector. Mention specific campaigns you've worked on and the results achieved to demonstrate your impact.
Highlight Collaboration Skills: Since the role involves coordinating with various teams and external partners, make sure to include examples of successful collaboration in your application. This could be working with producers, agencies, or internal teams to achieve common goals.
Express Passion for the Arts: Convey your enthusiasm for theatre and live performances in your application. Share any personal experiences or insights that reflect your passion for the industry, as this will resonate well with the hiring team.
How to prepare for a job interview at ATG Entertainment
✨Know Your Campaigns
Familiarise yourself with recent marketing campaigns related to theatre shows, especially those mentioned in the job description. Be prepared to discuss how you would approach similar campaigns and what strategies you would implement to drive ticket sales.
✨Showcase Your Collaboration Skills
As the role involves working closely with producers and marketing agencies, highlight your experience in collaboration. Share specific examples of successful partnerships you've managed and how they contributed to campaign success.
✨Understand the Audience
Demonstrate your knowledge of the target audience for theatre productions. Discuss how you would nurture this audience base and tailor marketing efforts to engage them effectively, ensuring you align with the venue's mission to reach a wide demographic.
✨Emphasise Your Passion for Live Experiences
Convey your enthusiasm for live performances and the arts. Share personal experiences that reflect your passion and how it drives your marketing strategies. This will resonate well with the company's values and mission.
