Marketing & Development Manager in Guildford

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Woking Theatres & Cinema

Reports to: Head of Sales, Marketing & Development, WT&C

Responsible for: Marketing & Communications team

Reporting to the Head of Sales, Marketing & Development, you will play a key role in driving ticket sales, revenue and audience growth for Woking Theatre, Rhoda McGaw Theatre and Nova Cinema.

You will:

• Plan and deliver marketing campaigns that grow audiences and revenue, working collaboratively across the venue and with ATGs central teams.
• Bridge day-to-day operational delivery with the strategic aims of venue leadership.
• Act as the primary contact for producers and marketing agencies, leading campaign development and identifying sales opportunities to increase occupancy and revenue.
• Build and nurture relationships with businesses and individuals to grow income from corporate partnerships and sponsorship.

One of the most diverse venues in the ATG portfolio, WT&C is a 1,300 seat Theatre which hosts world class entertainment, the Rhoda McGaw a 230 seat Theatre that provides a home for communities from across the region and the highly acclaimed Italia Conti and a 950 seat 7 screen Cinema that shows all of the latest blockbusters.

It is a very exciting time to join WT&C as we reach the final stages of a re-brand and major capital programme. The Venue has never looked better and your role in welcoming audiences and Producers will be key.

Marketing Campaigns

• Work closely with venue and central colleagues to deliver effective, insight-driven marketing campaigns aligned with communications plans.
• Act as the primary day-to-day contact for Producers and agency partners, cultivating strong, effective relationships.
• Manage the day-to-day relationship with media partners and third-party suppliers, ensuring excellent long-term partnerships and strong return on investment.
• Create or adapt marketing assets for shows and venue initiatives, ensuring timely delivery across all channels.
• Manage agencies in asset creation and proactively share assets with other ATG venues.
• Maintain accuracy and brand consistency across all marketing, advocating for the show and venue brand at all times.
• Deliver agreed sales and audience targets, managing campaign budgets and reporting.
• Ensure accurate and timely set-up for priority and public booking periods and associated activity.
• Deliver marketing campaigns that support ATGs membership scheme, corporate partnerships, sponsorship commitments, venue F&B targets and other ATG initiatives.
• Continuously challenge and evolve campaigns to improve efficiency and effectiveness.

Audience & Sales Development

• Collaborate with Revenue Management to evaluate sales performance and implement tactics that improve occupancy and average ticket price.
• Work with ATGs Data & CRM teams to identify underrepresented audience groups and develop strategies to reach them.
• Partner with Central Marketing & Data teams to test initiatives that grow audiences and sales.
• Brief outbound group-sales campaigns to the Contact Centre and collaborate to ensure successful delivery.
• Define an on-sale calendar that maximises impact and aligns with ATGs central processes.
• Where relevant, support the maximisation of tourism sales opportunities.
• Identify and pursue opportunities to increase revenue through sponsorship, corporate partnerships and business engagement.

Corporate Development & Sponsorship

• Develop a suite of sponsorship opportunities across the venue, creating compelling marketing materials to promote them.
• Build and nurture relationships with local businesses, organisations and individuals to grow income from corporate partnerships and sponsorship.
• Work to agreed corporate and sponsorship targets, maximising additional revenue streams for the venue.

Reporting & Evaluation

• Adhere to ATG briefing, reporting and evaluation processes to ensure consistent ways of working across the company.
• Deliver robust campaign evaluations that demonstrate effectiveness and capture learnings for future activity.
• Produce clear sales analysis, reporting and campaign evaluations to inform future activity.
• Manage campaign budget tracking, ensuring efficiency and value for money in all marketing activity.

Management & Collaboration

• Line-manage, develop and motivate staff in line with ATG values.
• Work closely with the Venue Communications Manager to deliver coherent, synergistic campaigns.
• Actively contribute to the ATG marketing community, including seminars, cross-venue initiatives and centrally led strategies (e.g., Data/CRM).
• Collaborate proactively with ATGs Account Directors/Managers and other central teams.
• Maintain strong relationships with other venues for shared tours and cross-promotional activity.
• Undertake any other duties reasonably required.

Key Skills, Attributes & Experience

• A collaborative team player with strong interpersonal skills and the ability to manage producer relationships effectively.
• Highly numerate and analytical, with confidence working with sales data, audience insights and budgets.
• Significant experience project-managing creative campaigns from concept to evaluation.
• Skilled at managing relationships with creative teams, navigating differing viewpoints with diplomacy.
• Excellent written and verbal communication.
• A creative problem-solver and confident decision-maker.
• Comfortable working in a fast-paced environment and managing multiple projects simultaneously.
• Proactive, flexible and able to prioritise effectively.
• Experience working with partners and suppliers to tight deadlines.
• Enthusiasm for theatre, cinema and the work of ATG.
• Exceptional attention to detail.
• Ability to deputise for the Head of Sales, Marketing & Development when required.

About Us - Our Values

ATG Entertainments values set the tone for how we work, how we treat one another, and the culture we continue to build across the UK and the wider organisation.

• THRIVE doing what we love (with passion and dynamism)
• CONNECT through every act (with collaboration and kindness)
• DARE to do different (with curiosity and courage)
• PERFORM at our best (with customer focus and ownership)

Our Culture

Youll help us uphold a positive culture around meeting our obligations, by having a positive attitude to health and safety, legal and insurance requirements and take care to understand our policies and procedures.

We are all expected to participate actively in the life of the company, and opportunities will arise for you to collaborate with others across the business. Everyone at ATG Entertainment is expected to be flexible and adapt as the needs of the business change, taking on new or different responsibilities as the need arises.

Our Corporate Social Responsibility Pillars

Everyone at ATG Entertainment is expected to play their part in achieving our goals and upholding our Corporate Social Responsibility priorities:

• Inclusion: Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
• Sustainability: Playing your part in reducing our environmental impact and finding more sustainable ways of working.
• Next Generations: Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees, and supporting our Creative Learning and Community Partnerships work.

Our Inclusion, Diversity, Equity and Access Mission Statement - A Stage for Everyone

Our stages are a platform for compelling stories stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG entertainment, we provide a stage for everyone.

We recognise that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG Entertainment becomes a truly inclusive organisation. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce.

We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible.