Team Leader/Sales Assistant in Manchester

Team Leader & Brand Ambassador – Niche Perfumes

Selfridges Manchester Exchange

Perfumes and department store expeeience is the must

Salary up to 26k

Full-Time | Permanent

Atelier Niche is an independent luxury fragrance and beauty distribution company, bringing some of the world's finest niche perfume houses to the UK's most prestigious department stores — including Selfridges, Harrods, Liberty London, Harvey Nichols, and others.

We are looking for a passionate and driven Team Leader & Brand Ambassador to join our counter at Selfridges Manchestze. This is an exciting opportunity to combine genuine expertise in niche perfumery with natural leadership, playing a key role in delivering an outstanding client experience on one of the UK's most celebrated beauty floors.

The Role

As Team Leader, you will support the day-to-day running of the Selfridges counter, leading by example on the shop floor and ensuring every client receives an elevated, memorable experience. You will act as the primary brand ambassador for our portfolio of niche fragrance houses, representing their stories, heritage, and craftsmanship with confidence and authenticity.

This is a hands‑on role — you will be selling, engaging, and inspiring alongside your team every day, while also taking responsibility for operational and team management tasks.

Key Responsibilities

• Lead from the front through active selling and meaningful client engagement on the shop floor.




• Drive key performance indicators including conversion rate, average transaction value (ATV), units per transaction (UPT), and client retention.




• Build genuine, long‑term relationships with clients — including VIP and returning customers.




• Deliver personalised fragrance consultations, guiding clients through our portfolio with knowledge, enthusiasm, and care.




• Support promotional events, product launches, and in‑store activations at Selfridges Birmingham.

Brand Ambassador

• Represent all Atelier Niche brands with passion and expertise, bringing the story, heritage, and artistry of niche perfumery to life for every client.




• Maintain impeccable counter standards — visual merchandising, tester presentation, cleanliness, and brand compliance at all times.




• Stay up to date with brand training, new launches, and olfactive knowledge across the portfolio.




• Support the onboarding and training of new team members, sharing product knowledge and best practice in client engagement.




• Help coordinate daily scheduling and floor coverage, ensuring smooth and professional counter operations.




• Motivate and support colleagues to perform at their best, contributing to a positive and high‑energy team culture.

Operations & Stock

• Maintain accurate stock levels and assist with regular inventory counts and cycle counts.




• Investigate and report stock discrepancies promptly, minimising losses.




• Ensure back‑of‑house and counter areas are organised, compliant, and operationally efficient.

What We Are Looking For

Experience & Background

• Experience in niche, artisan, or luxury fragrance retail is essential — a genuine passion for perfumery is non‑negotiable.




• 3–5 years in luxury or premium beauty, fragrance, fashion, or lifestyle retail.




• Previous experience in a team leader, supervisor, or senior sales role is strongly preferred.




• Experience working within a department store concession or corner is highly desirable.

Skills & Attributes

• A natural communicator and people person, with the ability to connect warmly and authentically with clients from all backgrounds.




• Commercially minded, with a clear understanding of retail KPIs and how to influence them.




• A confident team player who steps up naturally and takes pride in supporting those around them.




• Highly organised and reliable, with strong attention to detail.




• Enthusiastic, self‑motivated, and energised by a fast‑paced, client‑facing environment.




• Immaculate personal presentation in keeping with the luxury retail environment.

What We Offer

• A varied and exciting role at one of the UK's leading luxury department stores.




• The opportunity to represent a curated niche fragrance brands




• Competitive hourly rate commensurate with experience.




• Commission and performance incentive structure.




• Comprehensive brand training across the Atelier Niche portfolio.




• A supportive, passionate team and a direct line to senior leadership.




• Real opportunity for progression within a fast‑growing independent business.

• Atelier Niche is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation, or religion. If you require any adjustments to the application or interview process, please do not hesitate to let us know — we are committed to a fair and accessible recruitment process for every candidate.