At a Glance
- Tasks: Manage and grow customer accounts while identifying new business opportunities in engineering.
- Company: Join a rapidly growing engineering firm known for technical excellence and collaboration.
- Benefits: Competitive salary, bonus potential, company car, pension, and 25 days holiday.
- Other info: Clear progression potential as the commercial team expands.
- Why this job: Be part of a high-performing team making an impact across critical UK industries.
- Qualifications: Experience in technical sales with strong communication and relationship-building skills.
Location: UK Wide (Field-Based / Home-Based)
Salary: £45,000 – £50,000 + Bonus (OTE £65,000+) + Company Car/Allowance + Expenses + Pension + 25 Days Holiday + Bank Holidays
Industry: Engineering | Valves | Steam Systems | Process Control
ATA Recruitment are supporting a rapidly growing engineering business to recruit a Sales Engineer specialising in valves, steam systems, and flow control solutions. This is a fantastic opportunity to join a high-performing, technically driven organisation that designs and supplies bespoke valve and process control solutions into critical UK industries. With over 15 years of expertise and strong recent growth (exceeding targets by 40%+), the business is expanding its commercial team to support increasing demand and entry into new markets.
About the Company
Operating within a specialist engineering group, this organisation provides high-performance valve and steam system solutions that are critical to energy efficiency, process optimisation, and safety.
Core Product Portfolio:
- Steam traps
- Pressure reducing valves
- Control valves
- Safety valves
- Steam metering systems
Key Markets Served:
- Healthcare & NHS facilities (critical infrastructure systems)
- Pharmaceutical & life sciences manufacturing
- Food & beverage production
- Power generation & energy sector
- Oil & gas and advanced process industries (growing focus area)
This is a lean, agile business (~30 employees) with a turnover of circa £5M, known for technical excellence, strong customer relationships, and a collaborative culture.
The Role – Sales Engineer
This is a consultative, solution-led sales position combining technical understanding with commercial delivery. You’ll manage a portfolio of existing accounts while identifying and developing new business opportunities across the UK.
Key Responsibilities:
- Manage and grow a portfolio of existing customers
- Identify and win new business across industrial and process sectors
- Conduct site visits, surveys, and technical assessments
- Provide tailored valve and steam system solutions to meet client needs
- Work closely with internal engineering and proposals teams
- Deliver against revenue and margin targets
- Support ongoing expansion into new markets such as oil & gas
- Build long-term customer relationships and become a trusted technical advisor
About You – Ideal Candidate
To succeed in this Sales Engineer role, you’ll have a strong technical sales background and a proactive mindset.
Essential Skills & Experience:
- Proven experience in technical sales / field sales / sales engineering
- Background in one or more of the following:
- Valves
- Steam systems
- Process engineering
- Flow control equipment
- Strong consultative selling skills
- Excellent communication and relationship-building ability
- Commercial awareness and results-driven mindset
- Comfortable conducting site visits and client-facing technical discussions
- Full UK driving licence
Why Apply?
- Join a growing engineering business outperforming targets
- Work across diverse and critical industries
- Be part of a highly technical and respected team
- Opportunity to shape growth and influence strategy
- Clear progression potential as the commercial team expands
- Strong support from internal engineering and leadership teams
ATA Recruitment are working exclusively with this client we will be conducting a short list starting today, we will conduct the 1st interview over the phone and the successful candidates will then be forwarded to our client with our recommendation. If you wish to be considered for this opportunity then please respond with your intention as we are looking to fill this role in the not-so-distant future, you will then be contacting by one of our Recruitment Consultant who will be able to provide more details.
Contact: Bhav Patel Recruitment Consultant
ATA Recruitment specialises in Manufacturing, Infrastructure, Civil, Transportation and general Engineering recruitment on both a permanent and contract basis.
ATA is committed to creating a diverse workforce and is an equal opportunities employer. We welcome applications from all suitably qualified persons regardless of age, disability, gender, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.
Area Sales Manager in Stoke-on-Trent employer: ATA Recruitment
Join a rapidly growing engineering business that values technical excellence and fosters a collaborative culture. With a strong focus on employee growth, you will have the opportunity to shape strategies and influence market expansion while enjoying competitive benefits such as a generous salary, bonus potential, company car, and 25 days of holiday. This field-based role allows you to work across diverse and critical industries, making a meaningful impact in energy efficiency and process optimisation.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in Stoke-on-Trent
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager at ATA Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including ATA Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager in Stoke-on-Trent
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for ATA Recruitment:When writing your cover letter, make sure to tailor your message specifically for ATA Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at ATA Recruitment
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show ATA Recruitment that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show ATA Recruitment that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with ATA Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
