Sales Manager (Engineering & Automation)

Sales Manager (Engineering & Automation)

Full-Time 70000 £ / year Home office (partial)
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At a Glance

  • Tasks: Lead high-value automation projects from qualification to order, collaborating with design and engineering teams.
  • Company: Join a leading UK provider of innovative automated materials handling solutions.
  • Benefits: Enjoy a competitive salary, hybrid working, 25 days holiday, and professional development opportunities.
  • Other info: Be part of a dynamic team with structured support and excellent career growth potential.
  • Why this job: Take ownership of major projects and build lasting customer relationships in a rapidly growing business.
  • Qualifications: Experience in selling capital equipment and managing high-value projects is essential.

Nottinghamshire

Salary: £70,000

25 Days Holiday + Bank Holidays

The company: Our client is a leading UK provider of automated materials handling and logistics solutions, designing, manufacturing and installing bespoke equipment for some of the UK's largest businesses. The business designs and manufactures a variety of automated systems, including conveyor systems, robotics, crane systems and other bespoke materials handling equipment. They currently employ over 200 employees across multiple sites and have grown significantly in recent years, increasing turnover from around £12m in 10 years ago to approximately £70m today, with further growth expected to hit £100m this year.

The role: As the Sales Manager, you will take ownership of high-value automation projects from initial qualification through to winning the order. Working closely with the design and project engineering teams, you will develop technical solutions, build project costs, prepare tenders and proposals, present solutions to customers and negotiate contracts. You will work closely with the current Sales Manager as part of a structured handover, giving you the opportunity to build a detailed understanding of existing customers, relationships, pipeline and pricing history.

Your responsibilities will include:

  • Own high-value automation tenders from qualification through to order.
  • Develop new opportunities and manage key customer accounts.
  • Work with design and project teams to develop and price bespoke solutions.
  • Prepare and present tenders and commercial proposals.
  • Negotiate contracts, protecting margin and managing commercial risk.
  • Visit customer sites to identify upcoming projects and build relationships.
  • Maintain an accurate sales pipeline and forecast.
  • Manage the handover of successful projects to the delivery team.

What we're looking for in a candidate:

  • Proven experience selling capital equipment, automation, materials handling, Conveyors or other complex engineered solutions.
  • Experience managing high-value projects from enquiry through to order.
  • Strong technical understanding of engineering solutions, layouts and system integration.
  • Experience with tenders, pricing and commercial negotiations.
  • Strong relationship-building and account management skills at senior level.
  • Proactive approach to business development and customer visits.
  • Experience within logistics, warehousing, manufacturing or automation would be advantageous.
  • Self-sufficient, commercially driven and confident in winning complex projects.

The Benefits:

  • Competitive salary, dependent on experience.
  • Opportunity to work on high-value automation and logistics projects.
  • Responsibility for major customer accounts and long-term programmes.
  • Hybrid working available, with a preference for regular attendance at the office.
  • 25 days holiday + bank holidays.
  • Company pension and development opportunities.
  • Work alongside experienced design, engineering and project teams.
  • Structured handover and support from the outgoing Sales Manager.
  • Opportunity to play a key role in a rapidly growing business with a strong order book.

How to Apply: If you are an experienced Sales Manager, Sales Engineer or Business Development professional with a background in automation, materials handling or capital equipment, and are looking for an opportunity to take ownership of high-value projects and major customer relationships, we want to hear from you! Please contact Lauren Woolley for more details, or to register interest.

ATA is committed to creating a diverse workforce and is an equal opportunities employer. We welcome applications from all suitably qualified persons regardless of age, disability, gender, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.

Sales Manager (Engineering & Automation) employer: ATA Recruitment

Join a well-established Leicestershire-based company with over 70 years of experience in designing and manufacturing bespoke mechanical systems. As a Senior Project/Contracts Engineer, you will enjoy a dynamic work culture that fosters autonomy and encourages professional growth, while being part of an ambitious team focused on expansion in a thriving market. With competitive salary offerings and the opportunity to lead projects from inception to delivery, this role promises meaningful and rewarding employment.

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Contact Details:

ATA Recruitment Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Manager (Engineering & Automation)

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Sales Manager (Engineering & Automation) at ATA Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including ATA Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager (Engineering & Automation). Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Sales Manager (Engineering & Automation)

Sales Management
Project Management
Technical Understanding of Engineering Solutions
Tenders and Proposals Preparation
Contract Negotiation
Relationship Building
Account Management

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for ATA Recruitment:When writing your cover letter, make sure to tailor your message specifically for ATA Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at ATA Recruitment

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show ATA Recruitment that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show ATA Recruitment that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with ATA Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.