Director of Sales in Slough

Position Title: Director of Sales (9-Month Fixed-Term Contract – Maternity Cover)

Reporting To: General Manager

Managing: S&M Department (Reservations Supervisor, Sales Executive and Sales and PR Executive)

What will I get?

• Competitive Salary Based on experience, plus service charge and participation in a bonus scheme.
• Enhanced Pension Scheme
• Complimentary meal while on duty
• HSF Health Plan*
• Dental cost reimbursement
• Optical cost reimbursement
• Complimentary coverage for your partner and children
• High street and grocery shopping discounts, as well as discounted cinema tickets and more.
• Gym membership discounts.
• Access to a 24/7 GP advice line and counselling services, including support for dependents.

What will I be doing as Director of Sales?

We are looking for a passionate, energetic and value-led Director of Sales to lead and oversee the Sales department. You will own and optimise the product (think hospitality, experiences and community) whilst being responsible for wider business strategy as the company fulfils its growth plans, revenue strategies and enters into new locations. You will need a firm grasp of the London market, particularly the fashion, luxury goods, leisure, and entertainment sectors.

Reporting directly into the General Manager and you will work closely with the leadership team, acting as Ambassador, to drive new and existing business. You will be required to have excellent communication skills and build constructive and supportive relationships with your co-workers. Your support will help design, drive, and implement policies across the Rooms and Food and Beverage Divisions. These will be heavily influenced by the DNA of Hôtel Costes in Paris. Your input will be key to build and develop a culture of constant improvement, challenging the status-quo.

Directly manage sales for rooms and private dining functions, ensuring targets are consistently met or exceeded. Drive sales and set clear, achievable sales goals. Develop and execute a sales plan that aligns with department objectives. Prepare and administer the sales budget, executing programs within defined limits as outlined in the budget plan. Maintain awareness of current and future competitors' product, pricing and marketing programs to be in a position to proactively respond to market conditions. Make sure that all sales functions such as sales, reservations and digital marketing teams, are aligned according to the financial goals & in terms of quality, message and timing.

Sales Responsibility Function

• Direct and coordinate the sales activities needed for the sales, private dining hire, groups, and reservations teams to maximize revenues.
• Allocate sales resources and funds strategically to maximize hotel revenue, based on current market conditions and forecasts.
• Develop a comprehensive sales strategy for rooms and private dining hire.
• Run sales reports regularly and analyse data to identify trends, opportunities, and areas for improvement.
• Build and maintain a database of strategic key accounts across all segments and regions, and establish relationships with them.
• Manage Sales Representation companies for the international markets, according to the need of the property. Brief the companies about company financial goals, competitive analyses, key messages, positioning, marketing & communication programs.
• Prepare room proposals, quotations, group proposals, hotel buyout quotes, and accommodation and catering contracts as needed to support reservations teams.
• Oversee partnerships with OTAs and collaborate closely to activate promotions, manage commission levels as needed, and increase visibility to maximize revenue.
• Support the Digital Marketing Executive in overseeing the performance and strategy of the Digital Marketing Agency, including managing paid campaigns (such as Google Ads), website traffic and ensuring all initiatives are aligned with revenue generation goals.

Budget Control & Owner reporting

• Prepare monthly and yearly sales budget, forecasts and sales plans in conjunction with the General Manager.
• Provide monthly financial and performance updates on the owners' reports, including action plans.

Client Relations and Strategic Partnerships

• Proactively seek out and establish strategic partnerships within luxury travel, luxury high-end brands, corporate, and entertainment segments to drive sales of rooms and food & beverage, enhancing hotel recognition and guest satisfaction.
• Conduct hotel tours for clients and partners to showcase rooms, food & beverage outlets, amenities, and enhance relationship-building.
• Create and manage a comprehensive annual plan for familiarization trips and visits by travel industry partners, ensuring consistent engagement and relationship building.
• Represent the hotel at roadshows, sales calls, and travel shows to promote the hotel's main USPs and highlighting the hotel’s competitive advantages, resulting in relationship and network building and bringing business leads.
• Attend networking events to prospect new business opportunities and establish relationships with new clients and business partners.
• Oversee the maintenance and update of photography assets to ensure they are current and compelling, contributing to enhanced website traffic and visual appeal.

New product launches

Communicate with clients, business partners, and the travel industry about new menu launches, in-house brand activations, and special offers to drive traffic and revenue.

What are we looking for?

• 3–5 years of experience in a similar role within a luxury property; pre-opening experience is highly desirable
• A strong passion for marketing, sales, and driving business growth
• Proficiency in French is preferred, but not essential
• Flexibility to adapt working hours based on business needs
• Willingness to travel within the UK and internationally

Who are we?

We are a 5-star luxury lifestyle boutique hotel located in the heart of Chelsea. Set in a 19th century building next to Sloane Square station and featuring a rooftop restaurant, an intimate cocktail bar, and thirty exceptionally designed bedrooms, the property has been elegantly restored to create unique experiences. Within one of London’s most stylish interiors, the hotel combines the quintessentially British style of the Cadogan Estate with a unique French touch. Designed as an exceptional and inspiring destination, it highlights the distinguished and historic pedigree of the Sloane Square Conservation Area in a private and intimate setting. Independently run, the hotel employs passionate, focused individuals with a determination to succeed. To assist us in hosting our wonderful clients, we are on the search for the ambassadors of this truly unique property. They will be given the opportunity to make their own mark while delivering an exceptional service of unparalleled quality.

*Upon successful completion of the probation period

The service charge range fluctuates based on our forecasted business levels and may vary from month to month.