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- Tasks: Lead marketing strategies for iconic whisky brands and create memorable consumer experiences.
- Company: Join Ian Macleod Distillers, a respected family business with a rich history in premium spirits.
- Benefits: Enjoy a collaborative culture, exciting projects, and opportunities for career growth in the spirits industry.
- Why this job: Be part of a passionate team shaping the future of whisky in a competitive market.
- Qualifications: Extensive UK customer experience, deep whisky knowledge, and senior leadership skills required.
- Other info: Open application window; apply early to secure your chance!
The predicted salary is between 43200 - 72000 £ per year.
An exciting opportunity with Ian Macleod Distillers, a family business that owns some of the world’s best-loved brands such as Glengoyne, Tamdhu, Rosebank, and Edinburgh Gin.
As we start to tantalise your taste buds and whet your appetite for a career here, you will understand why our team members and customers are passionate about all things Ian Macleod!
Our Opportunity
Get ready to pour your energy and skills into something great! Our whiskies deserve superior thinking and superb execution. We are looking for an experienced Whisky Customer Marketing Lead (UK) to join our existing U.K. commercial team. The role can be based in central Scotland or London, with regular travel to our head office in West Lothian and to our distilleries.
This role is suited to someone with drive, tenacity, experience, creativity, and passion, best placed to evolve and shape how our whisky brands show up across the U.K. market, from campaign concept to on-shelf execution.
It’s key that you have:
- Extensive UK customer and trade experience
- Deep whisky experience
- Senior level leadership and stakeholder management experience
You’ll lead the charge on building standout strategies for our brands, ensuring they shine while staying true to their individuality and authentic characters. This role requires someone who thinks big, moves fast, and knows how to connect insight with instinct.
Marketing is much more than just storytelling; it’s about brand building, category understanding, and consumer connection at every touchpoint. You’ll be front and centre, leading how our whisky portfolio shows up in the U.K. market.
This is more than just a job. It’s a unique chance to join a proudly independent, family-owned business with a passion for doing things properly.
Why You’ll Love Working With Us:
We foster a culture of integrity, passion, and collaboration. You’ll have the opportunity to work on exciting projects, develop your commercial experience, and grow your career in the dynamic world of premium spirits.
Ready to Join? To apply for this opportunity, click the apply now button to create your own recruitment account and submit your application and CV. Please remember to answer some key questions and submit a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit.
Please note, this is an open application window; therefore, we may close the advert at any point depending on the candidate applications received. Candidates must already have appropriate eligibility to live and work in the UK.
Proudly supporting the #OpenToWork movement. Here at Ian Macleod Distillers, we are an equal opportunity employer and proud members of the Scotch Whisky Association, Drink Aware, and the Portman Group.
Application Deadline: Thursday 31/07/2025
Whisky Customer Marketing Lead (UK) employer: ASVA: Association of Scottish Visitor Attractions
Contact Detail:
ASVA: Association of Scottish Visitor Attractions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Whisky Customer Marketing Lead (UK)
✨Tip Number 1
Familiarise yourself with Ian Macleod Distillers' brands and their unique stories. Understanding the heritage and character of brands like Glengoyne and Tamdhu will help you connect authentically during interviews and discussions.
✨Tip Number 2
Network within the whisky industry and attend relevant events or tastings. Building relationships with key players can provide insights into the company culture and may even lead to referrals.
✨Tip Number 3
Stay updated on current trends in the spirits market, particularly in whisky. Being able to discuss recent developments and how they might impact Ian Macleod's marketing strategies will demonstrate your industry knowledge.
✨Tip Number 4
Prepare to showcase your leadership and stakeholder management experience. Think of specific examples where you've successfully led marketing initiatives or collaborated with sales teams, as these will be crucial in demonstrating your fit for the role.
We think you need these skills to ace Whisky Customer Marketing Lead (UK)
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to immerse yourself in Ian Macleod Distillers' history and their brands. This will help you tailor your application to reflect your understanding and passion for their products.
Tailor Your Cover Letter: Your cover letter is crucial. Clearly outline how your skills and experiences align with the requirements of the Whisky Customer Marketing Lead role. Use specific examples from your past work that demonstrate your creativity, leadership, and deep whisky knowledge.
Highlight Relevant Experience: In your CV, make sure to highlight your extensive UK customer and trade experience, as well as any senior-level leadership roles you've held. Focus on achievements that showcase your ability to build standout strategies and connect with consumers.
Answer Key Questions Thoughtfully: As part of your application, you'll need to answer key questions. Take your time to provide thoughtful and detailed responses that reflect your understanding of marketing beyond storytelling, emphasising brand building and consumer connection.
How to prepare for a job interview at ASVA: Association of Scottish Visitor Attractions
✨Know Your Whisky
Make sure you have a solid understanding of whisky, especially the brands owned by Ian Macleod Distillers. Familiarise yourself with their unique characteristics and histories, as this will show your genuine passion for the product during the interview.
✨Showcase Your Marketing Experience
Prepare to discuss your previous marketing strategies and how they can be applied to the whisky industry. Highlight any successful campaigns you've led, particularly those that involved brand building and consumer engagement.
✨Demonstrate Leadership Skills
Since the role requires senior-level leadership, be ready to share examples of how you've effectively managed teams and stakeholders in the past. Emphasise your ability to inspire and drive results within a collaborative environment.
✨Prepare Insightful Questions
Think of thoughtful questions to ask about the company's future direction, brand strategies, and market challenges. This not only shows your interest but also your strategic thinking and understanding of the competitive landscape.
