At a Glance
- Tasks: Lead creative marketing campaigns and manage digital content for a historic estate.
- Company: Join a prestigious heritage site with a focus on visitor experience.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative team environment with a passion for culture and heritage.
- Why this job: Combine creativity and strategy in a stunning rural Scottish setting.
- Qualifications: Experience in marketing, tourism, or related fields is essential.
The predicted salary is between 30000 - 40000 £ per year.
Reporting to the Visitor Experience Manager and working closely with the Duke and Duchess of Argyll, the wider Estate team and departmental managers, this is a broad, hands‑on role for someone who enjoys combining creativity with laser commercial focus. The successful candidate will take responsibility for digital content, social media, a new website implementation, designated marketing campaign delivery, PR support, brand consistency, marketing collateral and audience engagement. They must also be adept at measuring and reporting on the success of each part of the marketing plan after delivery. The role would suit someone with experience in tourism, heritage, hospitality, events, visitor attractions, culture, destination marketing or a related consumer‑facing environment, who is excited by the opportunity to live and work in a beautiful rural Scottish setting.
Key Responsibilities
- Marketing Planning and Reporting
- Support the creation and delivery of an annual marketing plan.
- Coordinate day‑to‑day marketing activity, ensuring campaigns are planned, delivered and reviewed effectively.
- Prepare regular reports on campaign activity, website performance, social media engagement, direct bookings and other agreed KPIs.
- Use data to suggest practical improvements to campaigns, content and direct visitor communication.
- Review marketing memberships, subscriptions, digital tools and platforms with the VEM and the wider team.
- Digital Marketing, Content and Social Media
- Manage and develop social media content across appropriate channels, with a clear content calendar and consistent tone.
- Create engaging copy, photography, video and digital content that reflects the Castle’s heritage, setting, people, events and visitor experience.
- Support paid or boosted posts where appropriate, reviewing performance and advising on results.
- Explore and build suitable channels including LinkedIn and YouTube, particularly for corporate, high‑end event, filming and destination audiences.
- Use AI tools and other relevant platforms to support research, planning, content drafting and reporting, while ensuring all material remains accurate, sensitive and on brand.
- Keep abreast of digital trends and emerging marketing tools, applying only those that are appropriate for Inveraray’s audience and brand.
- Website, Bookings and Customer Journey
- Work with the website designers and internal team on the forthcoming website redevelopment.
- Maintain and update website copy, imagery and practical visitor information once the site is live.
- Support improvements to the online customer journey, particularly around direct bookings, events, visitor information and enquiry handling.
- Understand booking platforms, website CMS tools, CRM systems and point‑of‑sale systems sufficiently to support a smoother visitor and customer experience.
- Ensure that advertised experiences are clear, accurate and commercially sensible, while more exclusive or bespoke experiences remain appropriately discreet and enquiry‑led.
- Brand, Signage and Marketing Collateral
- Act as a brand custodian across Inveraray Castle & Gardens, helping to ensure consistency of tone, visual identity, fonts, colours, imagery and presentation.
- Support the creation and updating of branded collateral, including printed materials, signage, visitor information, event material and digital assets.
- Work with departments to improve the consistency and quality of customer‑facing communications.
- Coordinate content and photography requirements across departments, helping to build a stronger shared content library.
- Protect the tone and reputation of the Castle as both a private family home and public visitor destination.
- PR, Partnerships, Events and Filming
- Recognise and respond to appropriate PR opportunities, escalating sensitive or high‑profile matters for senior sign‑off.
- Support relationships with press, media, tourism partners, influencers and destination marketing bodies.
- Research and build initial relationships with film location scouts and relevant production contacts, with commercial negotiations handled by the VEM and senior leadership.
- Continue and support relationships with event companies and partners.
- Assist with marketing for high‑end events, private experiences, retail, food and beverage, filming, gardens and other visitor‑facing commercial activity.
- Internal Relationships and Team Working
- Work closely with the VEM and departmental managers to understand priorities and develop appropriate marketing support.
- Build positive relationships with internal teams, including seasonal staff, retail, food and beverage, events, gardens, archives and wider Estate colleagues.
- Handle both external customers and internal stakeholders with professionalism, warmth and good judgement.
- Carry out other reasonable duties as requested by the Senior Management Team and Family.
Senior Marketing Executive employer: ASVA: Association of Scottish Visitor Attractions
Inveraray Castle & Gardens is an exceptional employer, offering a unique opportunity to work in a stunning rural Scottish setting while engaging in a dynamic and creative marketing role. With a strong emphasis on employee growth, collaboration, and a supportive work culture, the company fosters an environment where innovative ideas are encouraged and valued. Employees benefit from a diverse range of responsibilities, professional development opportunities, and the chance to contribute to the heritage and visitor experience of this iconic destination.
Contact Details:
ASVA: Association of Scottish Visitor Attractions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Get to know the company inside out! Research Inveraray Castle & Gardens, their values, and recent projects. This will help us tailor our conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give us insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to marketing and digital content. We should also think of examples from our past experiences that showcase our skills and creativity.
✨Tip Number 4
Don’t forget to follow up after the interview! A quick thank-you email reiterating our enthusiasm for the role can leave a lasting impression and keep us top of mind.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style, especially in your cover letter. Remember, we’re looking for someone who can blend creativity with a commercial focus.
Tailor Your Experience:Make sure to highlight your relevant experience in tourism, heritage, or any consumer-facing environment. We want to see how your background aligns with the role, so don’t hold back on sharing specific examples of your past successes!
Be Data-Driven:Since measuring success is key in this role, include any metrics or KPIs you've worked with in your previous positions. Show us how you’ve used data to improve campaigns or content – it’ll really make your application stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen and know how to navigate digital platforms – a must for this role!
How to prepare for a job interview at ASVA: Association of Scottish Visitor Attractions
✨Know Your Audience
Before the interview, research the Duke and Duchess of Argyll, as well as the history and significance of Inveraray Castle & Gardens. Understanding their values and vision will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that involved digital content and social media. Be ready to discuss how you combined creativity with commercial focus, and how you measured the success of these campaigns.
✨Be Data-Driven
Since the role involves measuring and reporting on marketing success, come prepared with insights from your previous roles. Discuss specific KPIs you’ve tracked and how you used data to improve campaigns. This will demonstrate your analytical skills and strategic thinking.
✨Engage with the Team Spirit
Highlight your experience in working collaboratively with different departments. Share examples of how you’ve built positive relationships with internal teams and external partners, as this role requires strong teamwork and communication skills.
