At a Glance
- Tasks: Gather and analyse data to understand community needs and improve services.
- Company: Live Borders, a charitable trust making a difference in the Scottish Borders.
- Benefits: Flexible working, 30 days leave, free gym membership, and free entry to attractions.
- Other info: Join a new team and help drive impactful change in a vibrant region.
- Why this job: Shape the future of community services with your insights and creativity.
- Qualifications: Experience in marketing, data analysis, and strong collaboration skills.
The predicted salary is between 30000 - 40000 £ per year.
Location: Newtown St Boswells / Hybrid (Flexible Working)
Live Borders is a charitable trust at the heart of the Scottish Borders, delivering sport and leisure, libraries, museums, arts, events and community programmes that make a real difference to people’s lives. Every penny we generate is reinvested into our services and communities. We’re on an exciting journey right now – new leadership, a new strategy about to launch, and a genuine ambition to grow our reach and impact across one of Scotland’s most distinctive regions.
We’re looking for a Marketing Insight Officer to help us become a more evidence-led, customer-focused organisation. This is a new kind of role for Live Borders – and a genuinely interesting one.
You’ll gather and interpret data from a range of sources to build a clear picture of who our communities are, what they need, and how well we’re serving them. You’ll lead on customer satisfaction measurement, develop audience profiles and segmentation, and monitor trends in fitness, leisure and culture to help colleagues understand how our offer should evolve. Crucially, you’ll bring that evidence to the table when services are being planned, reviewed or developed – acting as a collaborative partner who helps colleagues make more informed, customer-led decisions. The Scottish Borders is a varied and distinctive geography, and understanding its communities in depth will be central to what you do.
This post sits within our newly formed Engagement team, alongside colleagues in marketing and communications, fundraising, community engagement and customer excellence. We’re building something new, and there’s genuine scope to shape how insight works at Live Borders.
What we’re looking for
You’ll have experience in a marketing role with a focus on insight, data analysis or audience research. You’ll be confident working with data from multiple sources and translating findings into clear, practical recommendations for non-technical audiences. Strong collaborative skills matter as much as analytical ones here – this role is as much about influencing colleagues as it is about crunching numbers.
We know it’s not always possible to tick every box. If you have the core skills and experience and you’re excited by what you’ve read, we’d encourage you to apply.
What we offer
- A strong flexible working structure (a typical week for our team has 3 days in the office, 2 working from home, with flexible start and finish times)
- 30 days annual leave plus 4 public holidays
- Free Live Borders gym and pool membership
- Free entry to our attractions
Download our recruitment pack to find out more, including how to apply.
Application Deadline: Tuesday 16/06/2026
Marketing Insights Officer employer: ASVA: Association of Scottish Visitor Attractions
Live Borders is an exceptional employer, offering a dynamic work environment in the heart of the Scottish Borders. With a strong commitment to community impact, employees enjoy flexible working arrangements, generous annual leave, and unique benefits such as free gym membership and access to local attractions. As part of a newly formed Engagement team, the Marketing Insights Officer will have the opportunity to shape the future of services while collaborating with passionate colleagues dedicated to making a difference.
Contact Details:
ASVA: Association of Scottish Visitor Attractions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Insights Officer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its community impact. Show them you’re not just another candidate; you’re genuinely interested in how your insights can help shape their services and make a difference.
✨Tip Number 3
Practice your data storytelling skills! Be ready to explain how you’ve used data to drive decisions in past roles. This will help you stand out as someone who can translate numbers into actionable insights for the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our mission at Live Borders.
We think you need these skills to ace Marketing Insights Officer
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who we are at Live Borders. Tailor your application to show how your insights and experiences align with our mission of serving the community. This will help us see that you’re not just a fit for the role, but also for our values.
Show Off Your Data Skills:We’re looking for someone who can handle data like a pro! Make sure to highlight any experience you have with data analysis or audience research. Use specific examples to demonstrate how you've turned data into actionable insights in previous roles.
Collaborative Spirit is Key:This role is all about teamwork, so don’t forget to mention your collaborative skills. Share instances where you’ve worked with others to achieve a common goal, especially in marketing or customer-focused projects. We want to know how you can influence and support your colleagues!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you get all the latest updates about the recruitment process. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ASVA: Association of Scottish Visitor Attractions
✨Know Your Data
As a Marketing Insights Officer, you'll be working with data from various sources. Make sure you brush up on your data analysis skills and be ready to discuss how you've used data to influence decisions in previous roles. Bring examples of how you've translated complex findings into actionable insights for non-technical audiences.
✨Understand the Community
Since this role is all about understanding the Scottish Borders, do some research on the local communities. Familiarise yourself with their needs and preferences. This will not only show your genuine interest but also help you articulate how you can contribute to making Live Borders more customer-focused.
✨Collaborative Spirit
This position requires strong collaborative skills. Think of examples where you've successfully worked with colleagues from different departments. Be prepared to discuss how you can act as a partner in helping others make informed, customer-led decisions based on your insights.
✨Show Your Passion
Live Borders is on an exciting journey, and they want someone who shares that enthusiasm. During the interview, express your passion for community engagement and how you see your role contributing to the organisation's mission. A positive attitude can go a long way in making a lasting impression!
