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- Tasks: Drive sales and build relationships in London's luxury On-Trade for premium spirits.
- Company: Join Ian Macleod Distillers, a respected family-run business with a rich heritage.
- Benefits: Enjoy a competitive salary, continuous learning, and a creative work environment.
- Why this job: Make a real impact in the luxury spirits scene while working with iconic brands.
- Qualifications: Experience in on-trade sales and a strong network in London's luxury market.
- Other info: Be part of a passionate team and enjoy autonomy in your role.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Remote
An exciting opportunity has arisen for an experienced Prestige Brand Development Manager (London). Do you have a deep passion for premium spirits, a strong network in the London On-Trade scene, and a flair for building brands in luxury environments?
Make an impact, fast... Ian Macleod Distillers is a respected, family-run business behind Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. Decisions are quick and we back creative ideas that move the needle in Prestige. We're looking for a commercially driven and innovative manager to be responsible for On-Trade Sales and Account Management within Luxury and Prestige to champion our award-winning whisky and gin portfolio across London's most prestigious venues.
If you thrive in a fast-paced, relationshipâled environment and have a proven track record of growing brands in the On Trade, this is your opportunity to make a real impact.
You will own and grow our Tier 1 whisky & gin portfolio across London's luxury OnâTrade: prestige hotels, fine dining, private members' clubs and specialist whisky/cigar lounges. This is a commercial, relationshipâled role, not a brand/marketing post.
What you'll deliver...
- Portfolio ownership: Lead growth of Fine & Rare whiskies and core prestige SKUs across ~150 London accounts (including small groups) with full P&L accountability.
- Distribution & rate of sale: Win new listings, expand distribution, and drive net margin through joint business planning.
- Senior relationships: Deepen ties with F&B Directors, Buyers, GMs and Head Sommeliers; unlock longâterm opportunities.
- Programming & advocacy: Build sellâout calendars, host tastings, deliver training, and bring our stories to life in luxury settings.
- Crossâfunctional wins: Partner with Advocacy/Marketing/RTM to execute commercial plans that convert.
- Market intelligence: Track competitor activity and luxury consumer trends to stay ahead.
- Representation: Represent the brand at trade events and maintain a strong presence in the field, including evenings and weekends.
What success looks like...
- New Tier 1 listings across target segments and rateâofâsale up on priority SKUs.
- Margin uplift via mix optimisation and premiumisation.
- Standout programmes/activations that become repeatable assets.
- A visible, respected presence across the London luxury scene.
About you...
- Already operating at prestige/luxury onâtrade management level in spirits, or ready to step up, with evidence.
- Demonstrable experience in onâtrade sales/account management for premium spirits (whisky/gin advantageous).
- A London luxury network, proven access to senior decisionâmakers and you're comfortable at management level.
- Strong commercial acumen with P&L ownership, pricing, negotiation, forecasting.
- Confident host/trainer; credible whisky & gin knowledge (WSET Spirits 2/3 welcome).
- London fieldâbased, proactive, and happy covering the evening/weekend hospitality rhythm.
Be part of a passionate, high-performing team with a shared love for premium spirits. Work with a prestigious portfolio of brands and help shape their presence in the UK's most iconic venues. Competitive salary and benefits package. Continuous learning and development opportunities. A role that offers autonomy, creativity, and the chance to make a real difference.
To apply for this opportunity, click the 'apply now' button to create your own recruitment account with us and submit your application. Please note, that along with your CV, you will need to answer some key questions and submit a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for â remember this is your opportunity to make yourself stand out from the crowd!
Please note, this is an open application window therefore we may close the advert at any point depending on the candidate applications received so our recommendation is that you apply early to ensure you don't miss out!
Proudly supporting the #OpenToWork movement. Here at Ian Macleod Distillers (IMD), we are an equal opportunity employer and proud members of the Scotch Whisky Association, Drink Aware and the Portman Group. We have developed our 'Responsible Spirits' approach, also following best practice to help shape our commitment to wider social responsibility and industry standards and promoting responsible selling and consumption of alcohol.
Prestige Sales Manager (London, On-Trade) employer: ASVA: Association of Scottish Visitor Attractions
Contact Detail:
ASVA: Association of Scottish Visitor Attractions Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Prestige Sales Manager (London, On-Trade)
â¨Network Like a Pro
Get out there and mingle! Attend industry events, tastings, and trade shows to meet key players in the London On-Trade scene. Building relationships is crucial, so donât be shy â introduce yourself and share your passion for premium spirits!
â¨Show Off Your Expertise
When you get the chance to chat with potential employers or industry contacts, flaunt your knowledge of whisky and gin. Share insights about market trends or your favourite brands to demonstrate your expertise and passion for the industry.
â¨Tailor Your Approach
Every venue is different, so customise your pitch based on the specific needs of each establishment. Research their current offerings and think about how you can enhance their portfolio with your experience and the brands you represent.
â¨Apply Through Our Website
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Make sure to highlight your relevant experience and why youâre the perfect fit for the Prestige Sales Manager role at Ian Macleod Distillers.
We think you need these skills to ace Prestige Sales Manager (London, On-Trade)
Some tips for your application đŤĄ
Do Your Homework: Before you start writing, take a good look at our company and the brands we represent. Understanding our history and values will help you tailor your application and show us why you're a great fit for Ian Macleod Distillers.
Tailor Your Cover Letter: This is your chance to shine! Make sure your cover letter highlights your experience in the luxury spirits market and how it aligns with the role. Be specific about your achievements and how they can benefit us in the On-Trade scene.
Show Off Your Network: We love seeing connections! If you have a strong network in the London On-Trade, mention it. Let us know how your relationships with key decision-makers can help grow our portfolio in prestigious venues.
Be Authentic: Let your personality come through in your application. Weâre looking for someone whoâs passionate about premium spirits and can bring that enthusiasm to our team. Donât be afraid to show us what makes you unique!
How to prepare for a job interview at ASVA: Association of Scottish Visitor Attractions
â¨Know Your Spirits
Make sure you brush up on your knowledge of premium spirits, especially whisky and gin. Be prepared to discuss the nuances of different brands, including Ian Macleod's portfolio. This will show your passion and expertise in the field.
â¨Network Like a Pro
Since this role requires strong relationships within the London On-Trade scene, think about how you can leverage your existing network. Be ready to share examples of how you've built and maintained relationships with key decision-makers in the past.
â¨Showcase Your Commercial Acumen
Prepare to discuss your experience with P&L ownership and how you've driven sales growth in previous roles. Bring specific examples of successful strategies you've implemented that resulted in margin uplift or new listings.
â¨Be Ready for Role-Play
Expect to engage in role-play scenarios where you might need to demonstrate your hosting or training skills. Think about how you would present a tasting or training session, as this is crucial for building brand advocacy in luxury settings.
