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- Tasks: Generate leads and manage group bookings for an exciting surf resort.
- Company: Join Lost Shore, Scotland's premier surf destination with Europe's largest inland surfing pool.
- Benefits: Enjoy hybrid work options, a vibrant team culture, and access to unique leisure activities.
- Why this job: Be part of a groundbreaking project that combines adventure and relaxation in a stunning location.
- Qualifications: 1+ years in sales, preferably in events or hospitality, with strong interpersonal skills.
- Other info: Opportunity for travel across the UK and Europe to connect with potential clients.
The predicted salary is between 28800 - 43200 £ per year.
Location: Lost Shore Surf Resort, Edinburgh (hybrid)
About Us: Lost Shore is about bringing a world-first and world-beating surf resort to the outskirts of the capital. The largest inland surfing pool in Europe, has arrived next to Europe’s largest indoor climbing arena, and is putting Scotland on the map for all the right reasons!
It’s the range of other activities and leisure offerings that make us so special, offering something for everyone. Including our food and drink’s space, Canteen, our spa treatment studio, our retail offering, a surfskate academy and of course the location, nestled in a 60 acre site.
Picture a surfing paradise where surfers, tourists, and locals converge—a place where adventure meets relaxation.
The Role
As the Group Sales Executive, reporting to the Head or Events and Sales, you’re responsible for generating leads, converting enquiries, and coordinating logistics for group bookings, positioning Lost Shore as the go-to-destination for group experiences.
Naturally, this is a sales-focused role with a strong emphasis on lead generation, relationship management, and cross-resort revenue growth including surf, accommodation and catering. The focus is with surf clubs, schools and association group bookings, but you will also provide support to the wider events and sales team, to ensure seamless group delivery.
It goes without saying that a passion for sales, confidence with people and the ability to handle large volumes of group and event enquiries is a must. The ability to negotiate in line with our selling guidelines, and to convert into repeat business is at the heart of your success with us.
Responsibilities:
– Account manages group enquiry process from start to finish, managing the full sales cycle: outreach, proposals, quoting, follow-ups, negotiation and conversion in line with pricing guidelines.
– Proactively research, identify and engage surf clubs, schools and associations to generate new business.
– Build and maintain a CRM pipeline of leads, bookings, and opportunities.
– Take a proactive sales approach which has a major positive impact on Lost Shore’s accommodation and pool occupancy throughout the year.
– Follow up with clients post event to get feedback and secure repeat business where possible. You will communicate with guests via email, telephone and in-person.
– Cross sell all products and services to maximise revenue opportunities for Lost Shore across the resort, including surf, accommodation, retail, group packages and resort activities, hitting and exceeding monthly and quarterly sales revenue targets.
– Ensure our enquiry/bookings management system is always up to date.
– Effectively co-ordinate activities related to booked events and groups business with other departments, ensuring client’s expectations are met by maintaining team communication.
Qualifications, Skills and Experience
– Minimum of 1 years of experience in sales, preferably within the events, hospitality and tourism industry.
– Proven track record of achieving and exceeding sales targets and optimising revenue.
– Exceptional interpersonal skills, with a strong ability to connect with diverse stakeholders.
– Strong organisational and multitasking abilities, with keen attention to detail.
– Proficiency in CRM systems, and Microsoft office suites.
– Experience planning and executing corporate events and group events.
Additional Details
Where appropriate you may be required to undertake in-market sales trips around the UK and Europe to visit potential clients.
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Group Sales Executive employer: ASVA: Association of Scottish Visitor Attractions
Contact Detail:
ASVA: Association of Scottish Visitor Attractions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Sales Executive
✨Tip Number 1
Familiarise yourself with the surf and leisure industry, especially in Scotland. Understanding the local market and potential clients like surf clubs and schools will help you tailor your approach and demonstrate genuine interest during interviews.
✨Tip Number 2
Network with professionals in the events and hospitality sector. Attend industry events or join relevant online groups to connect with people who can provide insights or even referrals for the Group Sales Executive position at Lost Shore.
✨Tip Number 3
Prepare to discuss your sales achievements in detail. Be ready to share specific examples of how you've successfully generated leads, managed client relationships, and exceeded sales targets in previous roles.
✨Tip Number 4
Showcase your organisational skills by preparing a mock CRM pipeline. This will not only demonstrate your proficiency with CRM systems but also your ability to manage multiple leads and bookings effectively, which is crucial for the role.
We think you need these skills to ace Group Sales Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant sales experience, particularly in the events, hospitality, or tourism sectors. Emphasise any achievements related to lead generation and exceeding sales targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and your ability to connect with diverse stakeholders. Mention specific examples of how you've successfully managed group bookings or events in the past.
Highlight Relevant Skills: In your application, focus on skills that are crucial for the role, such as CRM proficiency, organisational abilities, and multitasking. Provide examples of how you've used these skills to achieve results.
Show Enthusiasm for the Role: Convey your excitement about the opportunity to work at Lost Shore Surf Resort. Mention why you believe this role aligns with your career goals and how you can contribute to their mission of creating a unique surf experience.
How to prepare for a job interview at ASVA: Association of Scottish Visitor Attractions
✨Know Your Product Inside Out
Before the interview, make sure you understand everything about Lost Shore Surf Resort. Familiarise yourself with their offerings, from the surfing pool to the spa and retail options. This knowledge will help you demonstrate your enthusiasm and ability to sell the resort effectively.
✨Showcase Your Sales Experience
Be prepared to discuss your previous sales roles, especially in the events or hospitality sectors. Highlight specific achievements, such as exceeding sales targets or successfully managing group bookings, to illustrate your capability in driving revenue growth.
✨Demonstrate Relationship Management Skills
Since the role involves engaging with surf clubs, schools, and associations, be ready to share examples of how you've built and maintained relationships in past positions. Emphasise your interpersonal skills and ability to connect with diverse stakeholders.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle challenges in a sales environment. Think of scenarios where you had to negotiate deals or manage multiple enquiries simultaneously, and be ready to explain your approach and outcomes.
