At a Glance
- Tasks: Lead digital marketing efforts, manage social media, and enhance our online presence.
- Company: Join Live Borders, a charitable trust making a difference in the Scottish Borders.
- Benefits: Enjoy flexible working, 30 days leave, gym membership, and free entry to attractions.
- Other info: Be part of a new team shaping the future of engagement and communications.
- Why this job: Make an impact in a dynamic role with diverse audiences and exciting projects.
- Qualifications: Experience in digital marketing, social media, and data-driven decision making.
The predicted salary is between 30000 - 40000 £ per year.
Live Borders is a charitable trust at the heart of the Scottish Borders, delivering sport and leisure, libraries, museums, arts and events that make a real difference to people’s lives. Every penny we generate is reinvested into our services and communities. We’re on an exciting journey right now – new leadership, a new strategy about to launch, and a genuine ambition to grow our reach and impact across one of Scotland’s most distinctive regions.
We’re looking for a Digital Marketing Officer to take the lead on digital marketing across the organisation. This is a broad, hands-on role with real scope to make your mark. You’ll be the go-to person for everything digital – owning the website and app, leading on social media, managing paid advertising across Google and Meta, and acting as the team’s lead for our CRM and e-communications. You’ll also be our AI champion, helping the team identify and adopt tools that improve how we work.
The breadth of what Live Borders does means your work will span an unusually wide range of audiences, services and channels – from fitness campaigns to cultural events and everything in between. No two weeks look the same!
This post sits within our newly formed Engagement team, bringing together marketing and communications, fundraising, community engagement, insight and customer excellence. It’s a new way of working for us, and we want people who’ll help shape what good looks like.
What we’re looking for:
- You’ll have solid experience in a marketing role with a strong digital focus – social media, paid advertising, CRM, website management and analytics.
- You’ll be confident using data to make decisions and comfortable advising colleagues on digital.
- Familiarity with AI tools and an understanding of brand management and audience segmentation would be a real plus.
- You’ll also line manage our Marketing Co-ordinator, so some experience of supporting or supervising others is helpful, though not essential.
We know it’s not always possible to tick every box. If you have the core skills and experience and you’re excited by what you’ve read, we’d encourage you to apply.
What we offer:
- A strong flexible working structure (a typical week for our team has 3 days in the office, 2 working from home, with flexible start and finish times)
- 30 days annual leave plus 4 public holidays
- Free Live Borders gym and pool membership
- Free entry to our attractions
Download our recruitment pack to find out more, including how to apply.
Application Deadline: Tuesday 16/06/2026
Digital Marketing & Communications Officer employer: ASVA: Association of Scottish Visitor Attractions
Live Borders is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. With a strong commitment to community impact, employees enjoy flexible working arrangements, generous annual leave, and unique perks such as free gym membership and access to local attractions. Join us in shaping the future of the Scottish Borders while advancing your career in a supportive and engaging team.
Contact Details:
ASVA: Association of Scottish Visitor Attractions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Communications Officer
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity, especially when applying for roles like the Digital Marketing & Communications Officer.
✨Tip Number 3
Prepare for interviews by researching the organisation and its recent campaigns. Tailor your answers to show how your experience aligns with their goals. We want to see your passion for making a difference in the community!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our exciting journey at Live Borders.
We think you need these skills to ace Digital Marketing & Communications Officer
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for digital marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission at Live Borders.
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in digital marketing. Focus on your skills with social media, paid advertising, and CRM – these are key areas for us!
Be Clear and Concise:Keep your application clear and to the point. We appreciate straightforward communication, so avoid jargon and make it easy for us to see why you’re a great fit for the Digital Marketing & Communications Officer role.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Live Borders.
How to prepare for a job interview at ASVA: Association of Scottish Visitor Attractions
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge before the interview. Familiarise yourself with the latest trends in social media, paid advertising, and CRM tools. Being able to discuss specific campaigns or tools you've used will show that you're not just a theory person but someone who can get hands-on.
✨Showcase Your Data Skills
Since this role involves using data to make decisions, be prepared to talk about how you've used analytics in past roles. Bring examples of how data influenced your marketing strategies or improved campaign performance. This will demonstrate your analytical mindset and ability to drive results.
✨Be Ready to Discuss AI Tools
As an AI champion for the team, it’s crucial to show your familiarity with AI tools. Research some popular ones in digital marketing and think about how they could benefit Live Borders. Sharing your insights on how AI can enhance marketing efforts will set you apart from other candidates.
✨Emphasise Team Collaboration
This role involves working closely with others, so highlight your experience in team settings. Talk about how you've supported or supervised colleagues in previous positions. Showing that you can collaborate effectively will resonate well with the new engagement team's goals.
