At a Glance
- Tasks: Lead digital marketing efforts, manage social media, and optimise our website and app.
- Company: Join Live Borders, a charitable trust making a difference in the Scottish Borders.
- Benefits: Enjoy flexible working, 30 days leave, free gym membership, and access to attractions.
- Other info: Be part of a new team shaping the future of engagement and communications.
- Why this job: Make your mark in a dynamic role with diverse audiences and exciting projects.
- Qualifications: Experience in digital marketing, social media, and data-driven decision making.
The predicted salary is between 30000 - 40000 £ per year.
Live Borders is a charitable trust at the heart of the Scottish Borders, delivering sport and leisure, libraries, museums, arts and events that make a real difference to people’s lives. Every penny we generate is reinvested into our services and communities. We’re on an exciting journey right now – new leadership, a new strategy about to launch, and a genuine ambition to grow our reach and impact across one of Scotland’s most distinctive regions.
We’re looking for a Digital Marketing Officer to take the lead on digital marketing across the organisation. This is a broad, hands-on role with real scope to make your mark. You’ll be the go-to person for everything digital – owning the website and app, leading on social media, managing paid advertising across Google and Meta, and acting as the team’s lead for our CRM and e-communications. You’ll also be our AI champion, helping the team identify and adopt tools that improve how we work.
The breadth of what Live Borders does means your work will span an unusually wide range of audiences, services and channels – from fitness campaigns to cultural events and everything in between. No two weeks look the same!
This post sits within our newly formed Engagement team, bringing together marketing and communications, fundraising, community engagement, insight and customer excellence. It’s a new way of working for us, and we want people who’ll help shape what good looks like.
What we’re looking for
You’ll have solid experience in a marketing role with a strong digital focus – social media, paid advertising, CRM, website management and analytics. You’ll be confident using data to make decisions and comfortable advising colleagues on digital. Familiarity with AI tools and an understanding of brand management and audience segmentation would be a real plus. You’ll also line manage our Marketing Co-ordinator, so some experience of supporting or supervising others is helpful, though not essential.
We know it’s not always possible to tick every box. If you have the core skills and experience and you’re excited by what you’ve read, we’d encourage you to apply.
What we offer
- A strong flexible working structure (a typical week for our team has 3 days in the office, 2 working from home, with flexible start and finish times)
- 30 days annual leave plus 4 public holidays
- Free Live Borders gym and pool membership
- Free entry to our attractions
Download our recruitment pack to find out more, including how to apply.
Application Deadline: Tuesday 16/06/2026
Digital Marketing & Communications Lead (Hybrid) employer: ASVA: Association of Scottish Visitor Attractions
Live Borders is an exceptional employer, offering a dynamic and flexible working environment in the heart of the Scottish Borders. With a strong commitment to employee well-being, we provide generous benefits such as 30 days of annual leave, free gym membership, and opportunities for professional growth within our innovative Engagement team. Join us in making a meaningful impact on our communities while enjoying a diverse range of projects that keep your work exciting and fulfilling.
Contact Details:
ASVA: Association of Scottish Visitor Attractions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Communications Lead (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their mission and values. We want to see your passion for what they do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Digital Marketing & Communications Lead (Hybrid)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission at Live Borders.
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in digital marketing. Focus on your skills with social media, paid advertising, and CRM management. We love seeing how your background aligns with what we do!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Live Borders.
How to prepare for a job interview at ASVA: Association of Scottish Visitor Attractions
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge. Familiarise yourself with the latest trends in social media, paid advertising, and CRM tools. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Creativity
This role is all about making an impact, so think of innovative ideas you can bring to the table. Prepare examples of past campaigns or projects where you’ve made a difference, especially those that involved diverse audiences or unique channels.
✨Be Ready to Talk AI
Since they’re looking for an AI champion, it’s crucial to demonstrate your familiarity with AI tools. Research how AI can enhance digital marketing efforts and be prepared to share your thoughts on its future in the industry.
✨Engage with Their Mission
Live Borders is all about making a difference in the community. Show genuine enthusiasm for their mission and values. Think about how your skills can contribute to their goals and be ready to discuss this during the interview.
