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- Tasks: Lead client communications and manage digital marketing projects across various channels.
- Company: Join a dynamic agency in Glasgow, known for innovative marketing solutions.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be part of a creative team that values fresh ideas and challenges the status quo.
- Qualifications: Degree-level qualification and 3 years of digital marketing experience required.
- Other info: Application deadline is Thursday 11/09/2025.
The predicted salary is between 30000 - 35000 £ per year.
Overview
Salary: £30-35k (Depending on experience)
Location: Glasgow
As a digital marketing account manager, you will often be the key point of contact for a client, taking briefs, feedback and ensuring that communication with the client is timely and organised. Leadership and accountability for client work and performance is an important part of this role. You won’t be scared to challenge clients and colleagues to ensure that the highest quality of work is delivered.
Responsibilities
- Recommend best practice to clients and manage the delivery of recommendations
- Devise strategic and tactical plans for client projects across the full range of marketing communications channels including social, digital, advertising, print, events
- Plan, organise, and implement workloads in the agency in order to deliver on time and in-budget
- Plan, implement and monitor SEO activity in order to improve rankings and drive organic traffic, leads and sales
- Manage and optimise PPC campaigns to drive traffic and maximise ROI
- Conduct keyword research, craft compelling ad copy, and analyse performance to ensure success
- Develop, monitor, and optimise paid social campaigns as required to meet client objectives
- Amplify reach across multiple social media channels including LinkedIn, Snapchat, Instagram, Meta and TikTok where appropriate
- Research, write and amplify written content for all clients
- Test variable website content to optimise for UX and customer experience, website conversions and drive sales performance
- Devise and deliver high performing email campaigns, with focus on client objectives whether revenue or form fills
- Monthly reporting / actionable insights from key performance indicators
- Keep up to date with digital trends and introduce new ideas to help develop client digital channels
- Support for wider client strategy implementation across the spectrum of marketing tools of the trade
Qualifications / Experience
- A relevant qualification to degree level or equivalent professional qualification
- Minimum 3 years digital marketing experience
- Experienced account lead, comfortable communicating and leading client accounts
- A self-proclaimed lover of all things digital, with the willingness to keep up to date with industry best practice
- Experience with SEO
- Experience in PPC campaign management
- Experience with paid social media campaigns
- Knowledge of relevant digital analytical and reporting tools
- Working knowledge of web content management systems
- Experience using Social Media management and publishing tools
- Creative and innovative in approach
- Proactive, enthusiastic and self-motivated. Solutions-driven in approach
- Focused, strong attention to detail
Application Deadline: Thursday 11/09/2025
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Digital Marketing Account Manager employer: ASVA: Association of Scottish Visitor Attractions
Contact Detail:
ASVA: Association of Scottish Visitor Attractions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Account Manager
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools. Being well-versed in SEO, PPC, and social media management will not only boost your confidence but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the digital marketing field. Attend industry events or join online forums to connect with others who can provide insights or even refer you to opportunities at companies like us.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to drive results, as this will showcase your experience and effectiveness as an account manager.
✨Tip Number 4
Demonstrate your leadership skills during the interview process. Share examples of how you've successfully led teams or projects, as this role requires strong accountability and the ability to challenge both clients and colleagues.
We think you need these skills to ace Digital Marketing Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in account management, SEO, PPC, and social media campaigns. Use specific examples to demonstrate your skills and achievements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention how your experience aligns with the responsibilities listed in the job description and express your enthusiasm for working with clients.
Showcase Your Results: In your application, include quantifiable results from previous roles, such as increased traffic from SEO efforts or successful PPC campaign metrics. This will help illustrate your ability to deliver high-quality work.
Demonstrate Industry Knowledge: Mention any recent trends or tools in digital marketing that you are familiar with. This shows that you are proactive and committed to staying updated in the fast-paced digital landscape.
How to prepare for a job interview at ASVA: Association of Scottish Visitor Attractions
✨Showcase Your Digital Savvy
As a Digital Marketing Account Manager, it's crucial to demonstrate your knowledge of the latest digital trends and tools. Be prepared to discuss recent developments in SEO, PPC, and social media marketing, and how you've applied them in past roles.
✨Prepare for Client Scenarios
Expect to be asked about how you would handle specific client situations. Think of examples where you've successfully managed client expectations, delivered on time, and provided actionable insights. This will show your leadership and accountability skills.
✨Highlight Your Analytical Skills
Since the role involves monitoring and optimising campaigns, be ready to discuss your experience with digital analytical tools. Share examples of how you've used data to drive decisions and improve campaign performance.
✨Demonstrate Creativity and Innovation
The company values creative approaches to digital marketing. Prepare to share instances where you've introduced innovative ideas or strategies that led to successful outcomes for clients. This will highlight your proactive and solutions-driven mindset.
