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- Tasks: Drive communications to support the National Trust for Scotland's projects and events.
- Company: Join a leading charity dedicated to preserving Scotland's nature, beauty, and heritage.
- Benefits: Enjoy flexible working, creative opportunities, and a chance to make a real impact.
- Why this job: Be part of a passionate team promoting Scotland's rich heritage and engaging with diverse audiences.
- Qualifications: No specific experience required; enthusiasm and creativity are key!
- Other info: Work in a collaborative environment with opportunities for personal growth.
The predicted salary is between 28800 - 43200 £ per year.
Organisation: The National Trust for Scotland
Location: 50 South Gyle Crescent, Edinburgh, EH12 9LD
JOB PURPOSE
This role is responsible for delivering communications activity which drives support for the National Trust for Scotland as a charity and particularly our projects, properties and events, in line with the Trust’s overall marketing, communications and audience strategies. The postholder collaborates with stakeholders across the Trust supporting both local and national organisational objectives.
This role will focus on supporting the Trust’s regional teams in sharing updates and promoting activities and events at their places, as well as working on a range of other national projects and programmes. Working collaboratively and flexibly with another Communications Executive, this role will support the Communications Manager in proactively identifying communications opportunities from a variety of stakeholders to promote the full range of the Trust’s activity in delivering its strategy – Nature, Beauty and Heritage for Everyone.
KEY RESPONSIBILITIES
1. Support the Communications Manager and Head of Communications to develop, coordinate and deliver integrated communications plans and content to target new and core audiences, contributing to the delivery of the Trust’s 10-year strategy
2. Work with colleagues and properties to plan, research, write and deliver proactive and reactive media relations and reputational management through the production of media information and statements, press releases, web stories, other comms materials, and events on a range of activities and projects, working with any regional communications and marketing colleagues as appropriate
3. Support properties by identifying and generating coverage in earned and owned media across the season (including Easter, Summer, Halloween, Christmas), delivering an integrated programme of communications activity
4. Maintain PR/media planning calendar, in coordination with colleagues and external suppliers, to support forward PR planning and feed into wider Comms team and A&S planning activity
5. Work with the Trust’s Social Media, Marketing, Membership and Fundraising teams to ensure that media activity aligns with and amplifies their activity, and vice versa, where appropriate and monitoring, tracking and reporting on delivery of comms targets / conditions from funders and other stakeholders, in coordination with the relevant team
6. Pitch stories, issue press releases, manage and maintain media contacts and monitor and log the Trust’s media responses to act as a reference point for future media, supporter & stakeholder queries
7. Work with wider directorate colleagues and property teams on the rolling production of photography and videography for media and other external comms channels, including helping to prepare creative briefs for external suppliers and property teams, supervise shoots and manage sign off and publication processes
8. Maintain and build current media photography and video libraries, coordinating with colleagues including Digital Collections Asset Manager, to provide up-to-date images for media
9. Lead on daily press monitoring and cuttings services, ensuring that all media coverage is reviewed, tagged and stored, and highlighting coverage achieved from media activity to colleagues around the organization
10. Attend and contribute to key meetings in Audiences & Support directorate and other directorates to ensure an integrated approach across all communications activity, and in line with the Trust’s overall communications, marketing and audience strategies
11. Proactively build and maintain strong relationships across the Trust so that PR opportunities can be maximised and built into the wider activity arranged by the Communications team, spending time onsite where practical
12. Provide support for the wider communications team, including internal communications, social media and filming, as required
The current duties of this job do not require a criminal records (Disclosure Scotland) check to be carried out.
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Communications Executive employer: ASVA: Association of Scottish Visitor Attractions
Contact Detail:
ASVA: Association of Scottish Visitor Attractions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications Executive
✨Tip Number 1
Familiarise yourself with the National Trust for Scotland's mission and current projects. Understanding their goals will help you identify how your skills can contribute to their communications strategy, making you a more appealing candidate.
✨Tip Number 2
Network with professionals in the field of communications, especially those who have experience in the charity sector. Attend relevant events or webinars to connect with individuals who may provide insights or even referrals for the role.
✨Tip Number 3
Stay updated on current trends in media relations and digital communications. Being knowledgeable about the latest tools and strategies will demonstrate your commitment to the role and your ability to adapt to the evolving landscape.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed communications projects in the past. Highlighting your experience with media relations and stakeholder engagement will showcase your suitability for the position.
We think you need these skills to ace Communications Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Tailor your application to highlight how your skills and experiences align with the specific duties of the Communications Executive position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the National Trust for Scotland and its mission. Mention specific projects or initiatives of the Trust that resonate with you, and explain how you can contribute to their communications strategy.
Highlight Relevant Experience: In your CV, emphasise any previous experience in communications, media relations, or marketing. Provide examples of successful campaigns or projects you've worked on, particularly those that involved collaboration with various stakeholders.
Showcase Your Communication Skills: Since the role focuses on delivering effective communications, ensure your application reflects your writing and communication abilities. Use clear, concise language and consider including links to any relevant writing samples or portfolios.
How to prepare for a job interview at ASVA: Association of Scottish Visitor Attractions
✨Know the Organisation
Before your interview, make sure you research The National Trust for Scotland thoroughly. Understand their mission, values, and recent projects. This will help you tailor your answers and show genuine interest in their work.
✨Showcase Your Communication Skills
As a Communications Executive, your ability to communicate effectively is crucial. Prepare examples of past experiences where you've successfully managed media relations or created engaging content. Be ready to discuss how you can apply these skills to support the Trust's objectives.
✨Demonstrate Collaboration
This role involves working with various stakeholders. Be prepared to discuss how you've collaborated with teams in the past. Highlight specific instances where your teamwork led to successful outcomes, especially in communications or marketing contexts.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities in communications. Think about how you would handle a media crisis or promote an event. Practising these scenarios can help you articulate your thought process clearly during the interview.
