At a Glance
- Tasks: Gather and analyse data to understand community needs and improve services.
- Company: Join Live Borders, a charitable trust making a real difference in the Scottish Borders.
- Benefits: Enjoy flexible working, 30 days leave, free gym membership, and access to attractions.
- Other info: Be part of a new team with opportunities to influence and innovate.
- Why this job: Shape the future of community services with your insights and make a genuine impact.
- Qualifications: Experience in marketing, data analysis, and strong collaboration skills required.
The predicted salary is between 30000 - 40000 £ per year.
Location: Newtown St Boswells / Hybrid (Flexible Working)
Live Borders is a charitable trust at the heart of the Scottish Borders, delivering sport and leisure, libraries, museums, arts, events and community programmes that make a real difference to people’s lives. Every penny we generate is reinvested into our services and communities. We’re on an exciting journey right now – new leadership, a new strategy about to launch, and a genuine ambition to grow our reach and impact across one of Scotland’s most distinctive regions.
We’re looking for a Marketing Insight Officer to help us become a more evidence-led, customer-focused organisation. This is a new kind of role for Live Borders – and a genuinely interesting one.
You’ll gather and interpret data from a range of sources to build a clear picture of who our communities are, what they need, and how well we’re serving them. You’ll lead on customer satisfaction measurement, develop audience profiles and segmentation, and monitor trends in fitness, leisure and culture to help colleagues understand how our offer should evolve. Crucially, you’ll bring that evidence to the table when services are being planned, reviewed or developed – acting as a collaborative partner who helps colleagues make more informed, customer-led decisions. The Scottish Borders is a varied and distinctive geography, and understanding its communities in depth will be central to what you do.
This post sits within our newly formed Engagement team, alongside colleagues in marketing and communications, fundraising, community engagement and customer excellence. We’re building something new, and there’s genuine scope to shape how insight works at Live Borders.
What we’re looking for
You’ll have experience in a marketing role with a focus on insight, data analysis or audience research. You’ll be confident working with data from multiple sources and translating findings into clear, practical recommendations for non-technical audiences. Strong collaborative skills matter as much as analytical ones here – this role is as much about influencing colleagues as it is about crunching numbers.
We know it’s not always possible to tick every box. If you have the core skills and experience and you’re excited by what you’ve read, we’d encourage you to apply.
What we offer
- A strong flexible working structure (a typical week for our team has 3 days in the office, 2 working from home, with flexible start and finish times)
- 30 days annual leave plus 4 public holidays
- Free Live Borders gym and pool membership
- Free entry to our attractions
Download our recruitment pack to find out more, including how to apply.
Application Deadline: Tuesday 16/06/2026
Audience Insight Strategist for Marketing & Growth employer: ASVA: Association of Scottish Visitor Attractions
Live Borders is an exceptional employer, offering a unique opportunity to contribute to the community while enjoying a flexible working environment in the picturesque Scottish Borders. With a strong commitment to employee well-being, including 30 days of annual leave and free access to gym facilities, we foster a collaborative culture that encourages personal and professional growth. Join us on our exciting journey as we shape the future of community engagement and make a meaningful impact together.
Contact Details:
ASVA: Association of Scottish Visitor Attractions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Audience Insight Strategist for Marketing & Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its community impact. Show them you’re not just another candidate; you’re genuinely interested in how your skills can help shape their services and reach their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in data analysis and audience research can directly benefit Live Borders. Tailor your examples to highlight your collaborative skills and how you can influence decision-making.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Live Borders.
We think you need these skills to ace Audience Insight Strategist for Marketing & Growth
Some tips for your application 🫡
Know Your Audience:Before you start writing your application, take a moment to understand who we are at Live Borders. Tailor your application to show how your experience aligns with our mission of serving the community and making a difference.
Show Off Your Data Skills:Since this role is all about insights and data analysis, make sure to highlight any relevant experience you have. Use specific examples to demonstrate how you've turned data into actionable recommendations in past roles.
Collaborative Spirit:We value teamwork here at Live Borders, so don’t forget to mention your collaborative skills. Share instances where you’ve worked with others to achieve a common goal, especially in a marketing or insight context.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need to make your application stand out!
How to prepare for a job interview at ASVA: Association of Scottish Visitor Attractions
✨Know Your Audience
Before the interview, take some time to research Live Borders and its community initiatives. Understand their mission and how they engage with the Scottish Borders. This will help you tailor your responses and show that you're genuinely interested in making a difference.
✨Data is Your Best Friend
Since the role focuses on data analysis and audience insight, be prepared to discuss your experience with data. Bring examples of how you've used data to influence decisions or improve services in previous roles. This will demonstrate your analytical skills and ability to translate findings into actionable insights.
✨Collaboration is Key
Highlight your collaborative skills during the interview. Share specific examples of how you've worked with cross-functional teams to achieve common goals. This will show that you understand the importance of teamwork in driving customer-led decisions.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the organisation. Inquire about their current strategies for audience engagement or how they measure customer satisfaction. This not only shows your interest but also gives you valuable insights into their operations and future plans.
