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For Companies At a Glance
- Tasks: Lead PR strategy and manage product launches for ASUS, ROG, and ProArt.
- Company: Join a cutting-edge tech company known for innovation and creativity.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Be at the forefront of tech storytelling and influence how the UK engages with ASUS.
- Qualifications: 3+ years in PR, strong communication skills, and a passion for technology.
- Other info: Dynamic role with opportunities to work at major global events.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT THE ROLE: If you want to be part of the stories everyone’s talking about — this is the place. ASUS sits at the cutting edge of global technology, collaborating with the world’s most influential tech companies to bring next-generation innovation to life. From revolutionising gaming with the newly announced ROG Xbox Ally to spearheading AI technology that’s reimaging daily computing, our launches regularly make headlines across the world — from national media and top tech outlets to the most influential creators on YouTube and beyond. As PR Specialist, you’ll play a key role in how the UK discovers and talks about ASUS, Republic of Gamers (ROG) and ProArt — from major product announcements to the creative partnerships and stories that shape the conversation.
KEY RESPONSIBILITIES:
- Communications + Launch Planning
- Lead the UK PR strategy and quarterly planning across ASUS, ROG, and ProArt in collaboration with marketing and product teams.
- Act as the UK’s go-to contact for PR, maintaining alignment with HQ and regional PR, KOL, and go-to-market teams.
- Keep a clear view of global release schedules, embargos, and announcements; aligning all with internal and external stakeholders.
- Manage the full PR launch process for new products, from announcement planning to post-launch reporting.
- Handle NDA agreements and early media briefings under embargo, from one-to-one media sessions to coordinating larger UK briefing events.
- Localise global press releases and assets, turning them into compelling UK stories that resonate with specific audiences and media segments.
- Develop smart pitch strategies to secure strong coverage across technology, gaming, lifestyle, and national media.
- Support at major global launch event platforms, such as CES and Computex, representing ASUS to UK media and coordinating coverage opportunities.
- Media & Creator Relations
- Build and maintain trusted relationships with media and creators, from journalists and reviewers to leading tech YouTubers and influencers.
- Manage media enquiries, interview opportunities, and spokesperson briefings to ensure every interaction represents ASUS at its best.
- Develop and deliver impactful influencer and KOL campaigns that bring products to life, from selecting creators with the right audiences to co-creating authentic content that drives awareness and engagement.
- Oversee the product review program: forecasting demand, ordering units, preparing devices for review, and tracking media sentiment.
- Liaise with marketing to license awards or endorsements for retail and campaign use.
- Represent ASUS at UK media and awards events to maintain visibility and strengthen relationships.
- Agency & Budget Management
- Manage the relationship with the UK PR agency, providing clear direction, feedback, and oversight as their primary contact.
- Oversee agency retainer budgets and project funding, ensuring responsible use of resources and measurable outcomes.
- Collaborate with HQ and UK marketing leads on budgets for launches, events, and creator activations.
- Reporting & Insights
- Define and track PR KPIs in consultation with the Marketing Director and agency partners.
- Monitor coverage, share of voice, sentiment, and competitor activity, turning data into meaningful insight.
- Share highlights, learnings, and market trends across the UK team to inform marketing, sales, and product strategy.
- Crisis & Reputation Management
- Identify and flag potential issues that could affect brand reputation.
- Work with HQ and the PR agency to prepare and implement response strategies when needed.
THE PERSONAL WE’RE LOOKING FOR:
- Minimum 3 years’ experience in PR, communications, or media relations, ideally within consumer technology or lifestyle products.
- Genuine passion for technology and innovation, with the confidence to engage in informed conversations about new products and trends.
- Friendly, confident, and personable, who can build relationships and represent ASUS professionally.
- Experience managing agencies, budgets, and campaign delivery to high standards, with the capabilities to be hands-on.
- Excellent written and verbal communication skills with strong attention to detail.
- Highly organised and adaptable, with the ability to navigate evolving plans and priorities in a dynamic environment.
PR Specialist employer: ASUS
Contact Detail:
ASUS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to PR professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in PR, whether it’s press releases, campaigns, or media coverage. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like ASUS, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in technology and PR. Follow industry news, read relevant blogs, and consider taking online courses. The more knowledgeable you are, the more appealing you’ll be to potential employers.
We think you need these skills to ace PR Specialist
Some tips for your application 🫡
Show Your Passion for Tech: When you're writing your application, let your love for technology shine through! We want to see how excited you are about the latest innovations and trends in the industry. Share any personal projects or experiences that highlight your enthusiasm.
Tailor Your Application: Make sure to customise your application for the PR Specialist role. Use keywords from the job description and relate your past experiences to the responsibilities listed. This shows us that you understand what we're looking for and how you can contribute.
Be Clear and Concise: We appreciate a well-structured application. Keep your writing clear and to the point, while still showcasing your personality. Avoid jargon unless it’s relevant, and make sure your key achievements stand out!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at ASUS
✨Know Your Stuff
Make sure you’re up to speed with ASUS, ROG, and ProArt. Familiarise yourself with their latest products, campaigns, and any recent news. This will not only help you answer questions confidently but also show your genuine passion for technology.
✨Showcase Your PR Skills
Prepare examples from your past experience that highlight your PR strategies, media relations, and successful campaigns. Be ready to discuss how you’ve managed relationships with media and influencers, as well as how you’ve handled crises or challenges in the past.
✨Be Personable and Engaging
As a PR Specialist, building relationships is key. Practice being friendly and confident during the interview. Use your communication skills to engage with the interviewers, making it clear that you can represent ASUS professionally and authentically.
✨Ask Smart Questions
Prepare thoughtful questions about the role, team dynamics, and future projects at ASUS. This shows your interest in the position and helps you gauge if the company culture aligns with your values and work style.