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For Companies At a Glance
- Tasks: Own and optimise ASUS UK's digital marketing across various channels.
- Company: Join a leading tech brand known for innovation and creativity.
- Benefits: Competitive salary, free on-site parking, and growth opportunities.
- Why this job: Make a real impact in a fast-paced digital marketing environment.
- Qualifications: 3+ years in digital marketing with hands-on PPC and social campaign experience.
- Other info: Work collaboratively in a dynamic team focused on results.
The predicted salary is between 36000 - 60000 £ per year.
As Digital Marketing Specialist, you will own the execution and optimization of ASUS UK’s digital performance across paid, owned and affiliate channels. You will translate global and local campaign directions into measurable outcomes, ensuring digital journeys, assets and campaigns drive high-quality traffic, conversion and commercial impact. This role suits a performance-driven digital marketer who is comfortable operating at both strategic and hands-on execution levels, with strong attention to detail, data-led thinking and a commercial mindset.
Principle Accountabilities
- Coordination, execution and optimization of digital advertising including PPC, display and CRM email campaigns
- Planning, execution and optimization of paid social campaigns using best-practice performance frameworks
- Development and implementation of digital strategies to improve traffic quality, acquisition and conversion across B2B and B2C
- Implementation and monitoring of GEO strategy and performance impact
- Ownership of ASUS Store backend ecommerce journeys and conversion optimization
- Webmaster responsibilities, including localization, on-page SEO optimization and upload of local product and landing pages
- Updating and managing CMS content across multiple ASUS web properties
- Coordination and implementation of digital assets across ASUS UK websites and paid media activity
- Content localization and coordination across digital backend systems
- Amazon Marketing Services (AMS) planning, execution and performance tracking
- Affiliate performance management via AWIN and identification of new publisher opportunities
- Event and launch support including landing pages, tracking links and UTM structures
- Analytical reporting on digital performance, campaigns and quarterly business reviews
- Maintenance of digital POE documentation and vendor reporting accuracy
Competency – what people can do
- Analyze performance data and translate insights into optimization actions
- Execute and optimize paid media and owned digital channels
- Manage multiple digital campaigns concurrently
- Apply SEO and conversion optimization best practices
- Work confidently with tracking, attribution and reporting frameworks
Attributes – who people are
- Comfortable working in a fast-paced, results-driven environment
- Detail-oriented with a strong quality mindset
- Proactive and commercially aware
- Confident working across cross-functional teams
- Accountable for outcomes, not just execution
Knowledge – what people know
- Digital marketing channels including PPC, paid social, display, email and affiliate
- SEO best practices and website optimization
- Ecommerce and conversion funnel principles
- Digital analytics and performance measurement
- CMS platforms and backend content management
Experience – what people have done
- 3+ years’ experience in digital or performance marketing
- Hands-on experience managing PPC and paid social campaigns
- Experience supporting ecommerce or owned-site optimization
- Google Analytics (GA4) and/or Adobe Analytics
- SEMrush and Ahrefs
- Looker Studio or similar BI tools
- CMS platforms such as Webflow or similar
- Adobe Campaign Standard and Adobe Experience Cloud
- Amazon Marketing Services (AMS)
- AWIN or comparable affiliate platforms
Competitive Salary Free on-site parking
Digital Marketing Specialist employer: ASUS
Contact Detail:
ASUS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work at ASUS or similar companies. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, analytics reports, and any successful PPC or social media ads you've managed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of SEO, PPC, and digital analytics tools. Be ready to discuss how you've optimised campaigns in the past and how you can apply that experience to drive results at ASUS.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team at ASUS UK.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Specialist role. Highlight your experience with PPC, paid social, and SEO, and don’t forget to mention any tools like Google Analytics or SEMrush that you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with ASUS UK's goals. Be sure to mention specific campaigns or projects you've worked on that relate to the job.
Showcase Your Analytical Skills: Since this role is all about data-led thinking, make sure to include examples of how you've used analytics to drive performance in past roles. Whether it’s improving conversion rates or optimising campaigns, we want to see your impact!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach all your documents in one go. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at ASUS
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of PPC, paid social, and SEO best practices. Be ready to discuss specific campaigns you've managed and the results you've achieved. This shows you're not just familiar with the theory but have real-world experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've analysed performance data and translated insights into actionable strategies. This will demonstrate your data-led thinking and commercial mindset.
✨Be Ready for Hands-On Scenarios
Since this role involves both strategic planning and hands-on execution, think of examples where you've successfully juggled multiple digital campaigns. Highlight your attention to detail and how you ensure quality in your work, even when under pressure.
✨Familiarise Yourself with ASUS
Do some homework on ASUS UK and their digital marketing strategies. Understanding their brand and how they operate will help you tailor your answers and show that you're genuinely interested in the role. Plus, it’ll give you a chance to ask insightful questions!
