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For Companies At a Glance
- Tasks: Create engaging, SEO-driven content for web, email, and social media to boost student engagement.
- Company: Join ASU London, a leading independent provider of higher education.
- Benefits: Competitive salary, potential hybrid working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and creativity in a vibrant campus environment.
- Why this job: Make an impact by crafting stories that resonate with students and enhance their journey.
- Qualifications: Experience in digital content creation, storytelling, and understanding of SEO principles.
Join ASU London as Digital Content Specialist to craft engaging, SEO-driven stories across web, email and social to boost recruitment, engagement and student journeys.
About Us
ASU London is an independent, UK-accredited provider of higher education focused on delivering world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities, Arizona State University.
About The Role
The Digital Content Creator is responsible for developing and delivering content that supports ASU London’s marketing and recruitment activity across digital channels. The role ensures that content is structured, purposeful, and aligned with student engagement and conversion objectives. This includes website, SEO, CRM, email, and social content, with a strong focus on ensuring that content supports both visibility and decision-making. The postholder will work closely with marketing and recruitment teams to ensure consistency, accuracy, and alignment with institutional messaging and compliance requirements. This role requires a regular on-campus presence of up to five days per week, including evenings and weekends, to ensure comprehensive coverage of the full student experience.
Key Responsibilities
- Content Planning and Delivery
- Website and SEO Content
- Email and CRM Content
- Storytelling and Campus Content Creation
- Social Media and Community Management
- Earned and Non-Traditional Media
- Campaign Support
- Content Governance
Key Relationships
- Head of Marketing
- Digital Marketing Lead
- Marketing & Events Associate
- International Recruitment Team
- Domestic and Widening Participation Recruitment Team
- Academic staff and faculty subject matter experts
- Current students and alumni
- Enrolment Advisers and Registry teams
- External agencies (creative, video, photography and digital)
The successful candidate will have significant experience in content creation and storytelling, across a range of digital channels, excellent written communication, with a portfolio of engaging, digital-first copywriting, an understanding of SEO principles and how to integrate SEO into copywriting and content structure, experience using social media and/or digital analytics tools to monitor content performance and inform optimisation, experience planning, creating, and delivering organic social media content across multiple platforms, including content calendars, with an understanding of engagement and audience growth and will be highly effective at building relationships across diverse stakeholder groups, with the ability to gain trust, encourage participation, and extract authentic stories from students, academics, and staff with a good understanding of audience engagement and content effectiveness.
With the ability to interpret performance data and translate insight into content improvements, excellent organisational skills combined with the ability to prioritise multiple content streams and projects in a fast-paced environment, a Bachelor’s degree or equivalent experience and desirable skills in using a Content Management System (CMS), photography and composition, brand governance, experience identifying and securing earned content opportunities and an understanding of brand governance.
Success in this role will look like
- Consistently high-performing digital content that drives measurable engagement across website, social, and email channels
- Improved visibility and discoverability of ASU London content
- Strong audience engagement across social platforms
- Demonstrable contribution of content activity to enquiry generation, application intent, and conversion outcomes
- High-quality, consistent, and brand-aligned content delivered across all channels.
Closing date for applications: Friday 29th May 2026
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
This role is exempt from the Rehabilitation of Offenders Act 1974. In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.
No agencies please.
Digital Content Specialist in Clerkenwell employer: ASU London
Contact Detail:
ASU London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Specialist in Clerkenwell
✨Tip Number 1
Network like a pro! Reach out to current employees at ASU London on LinkedIn or other platforms. Ask them about their experiences and any tips they might have for landing the Digital Content Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital content work. Make sure it includes examples of SEO-driven stories, social media campaigns, and any analytics you've used to measure success.
✨Tip Number 3
Prepare for the interview by researching ASU London’s values and recent projects. Be ready to discuss how your content creation aligns with their mission and how you can contribute to boosting student engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the ASU London team.
We think you need these skills to ace Digital Content Specialist in Clerkenwell
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a Digital Content Specialist, your ability to craft engaging stories is key. Make sure your application showcases your best writing samples that highlight your storytelling prowess and how you can connect with audiences.
SEO is Your Best Friend: Since the role focuses on SEO-driven content, don’t forget to mention your understanding of SEO principles in your application. Share examples of how you've successfully integrated SEO into your previous work to boost visibility.
Tailor Your Application: We want to see how you fit into our team! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with digital channels and content creation that aligns with our goals.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about ASU London while you’re at it!
How to prepare for a job interview at ASU London
✨Know Your Content Inside Out
Before the interview, make sure you’re familiar with ASU London’s digital content and marketing strategies. Review their website, social media channels, and any recent campaigns. This will help you speak confidently about how your skills can enhance their storytelling and engagement efforts.
✨Showcase Your SEO Savvy
Since the role focuses on SEO-driven content, be prepared to discuss your understanding of SEO principles. Bring examples of how you've successfully integrated SEO into your previous work. This could include specific metrics or improvements in visibility that resulted from your content strategies.
✨Demonstrate Your Storytelling Skills
Prepare a portfolio that highlights your best digital-first copywriting and storytelling pieces. Be ready to explain the thought process behind each piece and how it contributed to audience engagement. This will show your ability to create compelling narratives that resonate with students.
✨Engage with the Interviewers
Remember, interviews are a two-way street! Prepare thoughtful questions about the team dynamics, current projects, and how they measure content success. Engaging with the interviewers not only shows your interest but also helps you assess if ASU London is the right fit for you.