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- Tasks: Lead marketing strategy to drive global enrolment and brand growth.
- Company: ASU London, a dynamic higher education provider with a focus on practical learning.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Join a collaborative team and enhance ASU London's international presence.
- Why this job: Shape a fast-growth brand and make a measurable impact in education.
- Qualifications: Proven senior marketing leadership experience and strong commercial acumen.
The predicted salary is between 70000 - 80000 £ per year.
Lead ASU London’s marketing to shape a fast-growth brand, drive global enrolment, and deliver measurable impact through data-driven, collaborative leadership.
Reports to: Executive Director of Enrolment Management
Salary: £70,000 - £80,000 per annum, depending on experience
Hours: Full Time
Contract: Permanent
Location: Central London (hybrid working)
About Us
ASU London is an independent, UK-accredited provider of higher education focused on delivering world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities, Arizona State University.
About The Role
This is a rare opportunity to shape and scale the marketing strategy of a high-growth international higher education brand in London. The Head of Marketing is a hands-on, strategic leadership role responsible for developing and executing ASU London’s brand and demand generation strategy, driving growth in global student enrolment, market share, and brand awareness. This role combines strategic leadership with data-driven execution and ensures that all marketing activity delivers measurable commercial impact across multiple international and domestic market segments, with direct accountability for marketing contribution to enrolment and revenue targets.
Key Responsibilities
- Brand, Positioning & Compliance
- Marketing & Communications
- Content Strategy, Governance & Performance
- Data, Insight & Optimisation
- Marketing Operations & Integration
- Leadership & Team Management
Key Relationships
- Work closely with senior leadership and key strategic partners, including ASU, Cintana, and Kaplan, to align marketing with institutional priorities and market dynamics, and ensure brand compliance and oversight of messaging and creative execution across markets.
- Partner with the Head of International Recruitment, Head of Domestic Enrolment & WP, and Head of Admissions and Immigration Compliance to deliver a seamless end-to-end student journey.
- Manage relationships with marketing agencies and freelancers to supply paid media, creative, website, print, and other marketing support, including running selection and appointment processes from time to time.
The successful candidate will have a demonstrable track record in senior marketing leadership roles with proven delivery of measurable commercial results, deep experience across brand, digital, events, and performance marketing in complex, multi-channel environments, strong commercial acumen, with experience managing budgets and delivering and measuring ROI. Experience leading and developing high-performing teams in higher education marketing and complex matrix organisational contexts is essential. They will have proven expertise in developing and executing marketing strategies across multiple international markets and in building or scaling a brand in a growth or start-up environment. They will have extensive experience managing agencies and external partners, a deep understanding and experience of delivering marketing campaigns in compliance with the UK higher education regulatory framework, with a strong understanding of CRM systems, marketing automation, and data-driven marketing. A Bachelor’s or Master’s degree in marketing or a related discipline is desirable.
Success in this role will look like the achievement of agreed lead generation and enrolment targets, a measurable improvement in campaign performance and marketing ROI, and a growth in brand awareness and market share in priority regions. There will be a demonstrable marketing contribution to increased lead-to-enrolment conversion rates, the establishment of a high-performing, data-driven marketing function, supporting institutional strategy and planning, and enhanced positioning of ASU London as a distinctive international Higher Education provider.
Closing date for applications: Friday 29th May 2026
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
This role is exempt from the Rehabilitation of Offenders Act 1974. In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.
No agencies please.
Head of Marketing in City of London employer: ASU London
Contact Detail:
ASU London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to showcase your data-driven results and creative strategies, making it easier for potential employers to see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Tailor your responses to show how your experience aligns with their goals, especially in driving global enrolment and brand awareness.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at ASU London. So, hit that apply button and let’s get the conversation started!
We think you need these skills to ace Head of Marketing in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in brand strategy, digital marketing, and team leadership. We want to see how your skills align with our goals at ASU London!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about shaping a fast-growth brand in higher education. Share specific examples of your past successes that relate to the role.
Showcase Data-Driven Achievements: Since this role is all about measurable impact, make sure to include any data-driven results you've achieved in previous positions. We love numbers that tell a story about your success!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at ASU London
✨Know Your Numbers
As the Head of Marketing, you'll need to demonstrate your ability to drive measurable results. Brush up on key metrics related to brand awareness, lead generation, and enrolment rates. Be ready to discuss specific examples from your past roles where you successfully improved these metrics.
✨Showcase Your Strategic Mindset
This role requires a hands-on, strategic approach. Prepare to talk about how you've developed and executed marketing strategies in previous positions. Think about how you can align your experience with ASU London's goals and how you can contribute to their growth.
✨Familiarise Yourself with Compliance
Understanding the UK higher education regulatory framework is crucial. Make sure you can discuss how you've navigated compliance in your previous marketing roles. This will show that you’re not just creative but also responsible and knowledgeable about the industry.
✨Build Rapport with Key Stakeholders
You'll be working closely with senior leadership and external partners. Prepare to discuss how you've successfully managed relationships in the past. Highlight your collaborative leadership style and how it has led to successful outcomes in your previous roles.