Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging, SEO-driven content for web, email, and social media to boost student engagement.
- Company: Join ASU London, a dynamic provider of future-ready education.
- Benefits: Competitive salary, hybrid working options, and opportunities for professional growth.
- Other info: Fast-paced environment with strong career development potential.
- Why this job: Make an impact by crafting stories that resonate with students and enhance their journey.
- Qualifications: Experience in digital content creation, storytelling, and SEO principles.
The predicted salary is between 45000 - 45000 £ per year.
Join ASU London as Digital Content Specialist to craft engaging, SEO-driven stories across web, email and social to boost recruitment, engagement and student journeys.
About Us
ASU London is an independent, UK-accredited provider of higher education focused on delivering world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world's top universities, Arizona State University.
About The Role
The Digital Content Creator is responsible for developing and delivering content that supports ASU London's marketing and recruitment activity across digital channels. The role ensures that content is structured, purposeful, and aligned with student engagement and conversion objectives. This includes website, SEO, CRM, email, and social content, with a strong focus on ensuring that content supports both visibility and decision-making. The postholder will work closely with marketing and recruitment teams to ensure consistency, accuracy, and alignment with institutional messaging and compliance requirements. This role requires a regular on-campus presence of up to five days per week, including evenings and weekends, to ensure comprehensive coverage of the full student experience.
Key Responsibilities
- Content Planning and Delivery
- Website and SEO Content
- Email and CRM Content
- Storytelling and Campus Content Creation
- Social Media and Community Management
- Earned and Non-Traditional Media
- Campaign Support
- Content Governance
Key Relationships
- Head of Marketing
- Digital Marketing Lead
- Marketing & Events Associate
- International Recruitment Team
- Domestic and Widening Participation Recruitment Team
- Academic staff and faculty subject matter experts
- Current students and alumni
- Enrolment Advisers and Registry teams
- External agencies (creative, video, photography and digital)
The successful candidate will have significant experience in content creation and storytelling, across a range of digital channels, excellent written communication, with a portfolio of engaging, digital-first copywriting, an understanding of SEO principles and how to integrate SEO into copywriting and content structure, experience using social media and/or digital analytics tools to monitor content performance and inform optimisation, experience planning, creating, and delivering organic social media content across multiple platforms, including content calendars, with an understanding of engagement and audience growth and will be highly effective at building relationships across diverse stakeholder groups, with the ability to gain trust, encourage participation, and extract authentic stories from students, academics, and staff with a good understanding of audience engagement and content effectiveness.
With the ability to interpret performance data and translate insight into content improvements, excellent organisational skills combined with the ability to prioritise multiple content streams and projects in a fast-paced environment, a Bachelor's degree or equivalent experience and desirable skills in using a Content Management System (CMS), photography and composition, brand governance, experience identifying and securing earned content opportunities and an understanding of brand governance.
Success in this role will look like:
- Consistently high-performing digital content that drives measurable engagement across website, social, and email channels
- Improved visibility and discoverability of ASU London content
- Strong audience engagement across social platforms
- Demonstrable contribution of content activity to enquiry generation, application intent, and conversion outcomes
- High-quality, consistent, and brand-aligned content delivered across all channels
Closing date for applications: Friday 29th May 2026
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
This role is exempt from the Rehabilitation of Offenders Act 1974. In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.
No agencies please.
Digital Content Specialist in City of London employer: ASU London
Contact Detail:
ASU London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Specialist in City of London
✨Tip Number 1
Get your networking game on! Connect with current employees at ASU London on LinkedIn or attend industry events. Building relationships can give us the inside scoop on the role and help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital content work. Make sure it’s easy to navigate and showcases your storytelling abilities, SEO knowledge, and social media savvy.
✨Tip Number 3
Prepare for the interview by researching ASU London’s values and recent projects. We want to see how you can align your content strategies with their mission and engage students effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at ASU London.
We think you need these skills to ace Digital Content Specialist in City of London
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a Digital Content Specialist, your ability to craft engaging stories is key. Make sure your application showcases your best writing samples that highlight your storytelling prowess and how you can connect with the audience.
SEO is Your Best Friend: Since this role focuses on SEO-driven content, don’t forget to mention your understanding of SEO principles. Include examples of how you've successfully integrated SEO into your previous work to boost visibility and engagement.
Tailor Your Application: We want to see how you fit into our culture and mission. Tailor your application to reflect ASU London’s values and the specific requirements of the role. Show us why you’re the perfect match for our team!
Apply Through Our Website: Don’t forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at ASU London
✨Know Your Content Inside Out
Before the interview, make sure you have a solid understanding of your own portfolio. Be ready to discuss specific pieces of content you've created, how they performed, and the strategies you used to engage audiences. This will show that you not only create content but also understand its impact.
✨SEO Savvy is Key
Brush up on your SEO knowledge! Be prepared to explain how you've integrated SEO principles into your previous work. Discuss specific keywords you've targeted and how you measured success. This will demonstrate your ability to craft content that not only engages but also ranks well.
✨Showcase Your Storytelling Skills
ASU London is looking for someone who can tell compelling stories. Think of examples where you've turned complex information into engaging narratives. Be ready to share how you’ve connected with different audiences through your storytelling techniques.
✨Engagement Metrics Matter
Familiarise yourself with digital analytics tools and be prepared to discuss how you've used data to inform your content strategy. Bring examples of how you've improved engagement metrics in past roles, as this will highlight your analytical skills and understanding of audience behaviour.