Head of Sales

Head of Sales

Full-Time 48000 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and mentor a dynamic sales team to drive revenue growth and client satisfaction.
  • Company: Join Astutis, part of Wilmington Plc, a leader in Health, Safety, and Environmental training.
  • Benefits: Enjoy hybrid working, performance bonuses, life assurance, gym memberships, and more!
  • Why this job: Shape the future of sales while making a significant impact on business success.
  • Qualifications: Proven experience in leading sales teams and building strong client relationships.
  • Other info: Inclusive workplace with opportunities for personal and professional growth.

The predicted salary is between 48000 - 72000 ÂŁ per year.

Location: Hybrid/Cardiff 4 days

Salary: Up to ÂŁ60k DoE plus up to 20% commission

Contract Type: Full Time, Permanent

What We Can Offer You:

  • Hybrid Working
  • Performance-Related Bonus
  • Life Assurance
  • Additional Holiday Purchase
  • Subsidised Gym Memberships
  • Cycle to Work scheme
  • Discount Vouchers
  • Access to Wellbeing Resources

Why Do We Want You

We are seeking a strategic sales leader for Astutis, part of Wilmington Plc, to drive revenue growth, unify sales functions, and build high-performing teams. Your experience in scalable sales processes and strong client relationships will ensure alignment across sales, marketing, and service delivery for long-term business success.

Please note: To complete your application, you will be redirected to Wilmington Plc’s career site. At Wilmington Plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!

Job Purpose, Tasks and Responsibilities

Main Purpose of the Role:

The Head of Sales will implement and execute strategic plans, optimise sales processes, drive team performance, and ensure strong alignment across sales, marketing, and service delivery functions. This role is integral to achieving business goals and maintaining high client satisfaction across all sales channels.

Key Responsibilities

  • Strategic Sales Leadership & Execution
  • Lead, develop, and mentor the sales team across several functions (outbound, new business and account management)
  • Execute the sales strategy, ensuring alignment with business goals
  • Set and monitor KPIs, fostering a culture of high performance and continuous improvement
  • Performance Management & Sales Process Optimisation
    • Ensure best practices are followed and CRM (HubSpot) is maintained to a high standard
    • Optimise sales processes for lead qualification, pipeline management, and opportunity closing
    • Provide coaching and feedback to improve team performance, engagement, and revenue
  • Client Relationship & Account Management
    • Manage and grow key client relationships, focusing on retention and long-term partnerships
    • Deliver tailored solutions to meet client needs and identify upsell/cross-sell opportunities
    • Collaborate with account managers and service delivery teams for smooth onboarding and client experience
  • Commercial Insights & Reporting
    • Maintain accurate sales forecasting and KPI reporting
    • Present insights on client needs, market trends, and performance to senior leadership
    • Provide input to the commercial roadmap based on sales feedback and market trends
  • Cross-Functional Collaboration
    • Work closely with marketing, CRM, and service delivery teams to align strategies
    • Provide feedback on campaigns, client communications, and service offerings
    • Ensure smooth execution across business units and strong inter-departmental collaboration

    What’s the Best Thing About This Role

    You will have the opportunity to shape the future of the sales function and drive significant commercial impact while developing a high-performing team. The role allows you to work cross-functionally with marketing, CRM, and service delivery, giving visibility across the entire customer journey and enabling you to contribute directly to the company’s strategic direction.

    What’s the Most Challenging Thing About This Role

    Balancing strategic leadership with the day-to-day management of a diverse sales team can be demanding. You will need to ensure alignment across multiple departments, maintain high standards across all sales processes, and consistently achieve ambitious growth targets, requiring resilience, adaptability, and strong decision-making.

    What We’re Looking For

    To be successful in this role, you must have / be:

    • Experience & Knowledge
    • Proven experience leading and scaling multi-function sales teams (outbound, account management, partnerships).
    • Success in developing and delivering strategic sales plans that support business growth.
    • Strong knowledge of CRM and marketing systems.
    • Experience managing accounts and building long-term client relationships.
    • Understanding of pipeline management, lead qualification, and opportunity closing.
  • Leadership & Management
    • Strong leadership skills with experience mentoring, developing, and performance-managing teams.
    • Ability to set, monitor, and exceed KPIs across varied sales functions.
    • Experience managing underperformance and driving a culture of continuous improvement.
  • Sales Process & Execution
    • Expertise in optimising sales processes and collaborating cross-functionally with marketing and service delivery.
    • Ability to coach teams to improve conversion, engagement, and revenue performance.
  • Communication & Collaboration
    • Excellent communication and interpersonal skills to align teams and manage client relationships.
    • Ability to work closely with marketing and CRM teams for seamless lead handovers and pipeline visibility.
  • Industry Knowledge
    • Sector-specific experience that supports quicker onboarding and informed decision-making.
  • Education & Qualifications
    • Relevant certifications in sales leadership, CRM systems, or strategic management.

    To be successful in this role, it would be great if you have:

    • Strategic & Commercial Acumen
    • Experience in scaling sales operations in a high-growth / start-up environment.
    • Commercial mindset with the ability to identify new revenue opportunities and partnerships.

    We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

    About Us

    Astutis Ltd is a leading provider of Health, Safety, and Environmental training and consultancy solutions. As part of Wilmington plc, we combine technical expertise with digital innovation to deliver exceptional learning experiences and customer outcomes. Our mission is to empower organisations and individuals worldwide to create safer, smarter, and more sustainable workplaces.

    Find What You’re Looking For

    We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.

    Click on “APPLY” today.

    Head of Sales employer: Astutis

    At Astutis, part of Wilmington Plc, we pride ourselves on being an exceptional employer that champions a hybrid working model, allowing for flexibility and work-life balance. Our vibrant work culture fosters inclusivity and personal growth, offering numerous benefits such as performance-related bonuses, additional holiday purchase options, and access to wellbeing resources, all designed to support our employees' professional and personal development. Join us in Cardiff, where you can make a meaningful impact while being part of a dynamic team dedicated to creating safer and more sustainable workplaces.
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    Contact Detail:

    Astutis Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Head of Sales

    ✨Tip Number 1

    Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Head of Sales role.

    ✨Tip Number 2

    Prepare for interviews by researching the company inside out. Understand their sales processes, recent achievements, and challenges they face. This will help you tailor your answers and show them you're the strategic leader they need.

    ✨Tip Number 3

    Practice your pitch! You’ll want to clearly articulate your vision for driving revenue growth and building high-performing teams. Make sure you can confidently discuss how your experience aligns with their goals.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Astutis and making an impact.

    We think you need these skills to ace Head of Sales

    Strategic Sales Leadership
    Sales Process Optimisation
    Client Relationship Management
    KPI Monitoring
    Team Development and Mentoring
    CRM Proficiency (HubSpot)
    Cross-Functional Collaboration
    Sales Forecasting
    Commercial Acumen
    Performance Management
    Communication Skills
    Problem-Solving Skills
    Adaptability
    Decision-Making

    Some tips for your application 🫡

    Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Sales role. Highlight your experience in leading sales teams and driving revenue growth, as this is what we’re really looking for!

    Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your success in sales leadership. Numbers speak volumes, so include metrics where possible to show how you’ve made an impact.

    Be Authentic: We value individuality, so let your personality shine through in your application. Share your passion for sales and how you can contribute to our mission at Astutis. We want to know the real you!

    Apply Through Our Website: To make sure your application gets to us, apply directly through Wilmington Plc’s career site. It’s the best way to ensure we see your application and consider you for the role!

    How to prepare for a job interview at Astutis

    ✨Know Your Numbers

    As a Head of Sales, you'll need to demonstrate your understanding of sales metrics. Brush up on key performance indicators (KPIs) relevant to the role, such as conversion rates and pipeline management. Be ready to discuss how you've used these metrics to drive team performance in the past.

    ✨Showcase Your Leadership Style

    Prepare to talk about your leadership approach and how you mentor and develop sales teams. Think of specific examples where you've turned underperforming teams into high achievers. This will show that you can not only lead but also inspire others to excel.

    ✨Understand Cross-Functional Collaboration

    Since this role involves working closely with marketing and service delivery teams, be prepared to discuss how you've successfully collaborated across departments in previous roles. Highlight any strategies you've implemented to ensure smooth communication and alignment on goals.

    ✨Client Relationship Focus

    Be ready to share your experience in managing key client relationships. Discuss how you've tailored solutions to meet client needs and any upsell or cross-sell opportunities you've identified. This will demonstrate your ability to maintain long-term partnerships and drive revenue growth.

    Head of Sales
    Astutis
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