Marketing Lead - Financial Services

We believe in the power of ingenuity to build a positive human future. As strategies, technologies, and innovation collide, we create opportunity from complexity. Our teams of interdisciplinary experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results. We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.

This is a permanent opportunity for an experienced senior marketing manager to lead marketing for our Financial Services sector - one of PA’s most dynamic and strategically important areas. Financial Services sit at the heart of how people live, work, and plan for the future – underpinning everything from access to banking and insurance to long‑term financial wellbeing. At PA Consulting, we see the sector as a critical force for trust, resilience, and societal progress – empowering our clients to innovate responsibly, navigate complex regulation, and unlock the full potential of technology. Our work spans banking, insurance, and wealth and asset management, helping clients build safer financial systems, strengthen customer relationships, modernise operating models, and harness data and AI to create sustainable, transparent, and future‑ready services.

We’re looking for a curious, resilient team player with strong commercial acumen and a passion for delivering results in a purpose-driven, professional services environment. You’ll bring excellent influencing skills and a proven ability to navigate complex stakeholder networks and build alignment across diverse teams. You’ll join a high-performing marketing team that delivers award-winning campaigns to grow our brand, strengthen client relationships, and drive revenue growth. You’ll lead marketing activity across the sector, working with specialists in PR, thought leadership, digital, and our in-house creative studio. Drawing on the insights from our experts and best-practice campaigning, you’ll shape and deliver an ambitious, inspiring marketing strategy that supports PA’s mission to create a positive human future.

Responsibilities include:

• Strategy and planning – identify marketing opportunities and sector insights to develop integrated marketing campaigns which raise the profile of the PA brand, position us as the go-to partner for end-to-end innovation and generate demand for our services.
• Integrated marketing campaigns – execute integrated marketing campaigns across virtual and physical events, website, PR, social media channels, advertising, sales collateral, demonstrations, awards, associations, etc.
• Thought leadership development – work with subject matter experts to evolve and package our content so that they can be communicated effectively in target accounts and the general market.
• Brand management – ensure that all marketing activities promote and develop the PA brand, proactively acting as ambassador for PA’s purpose and brand.
• Marketing operational management – maintain accurate and timely budgeting and KPI reporting at sector, geographic and global marketing levels.
• Client relationship management – capture and track client contact information and grow the contact database. Build and deliver specific account activity and issue led programmes.
• Global marketing - participation and leadership of wider marketing initiatives as required and from time to time.

Hybrid working: our approach is to be in the office or on client site a minimum of 2 days per week. However, the actual time you spend and where you spend it will vary by role or assignment.

Qualifications:

• Minimum 5 years’ experience leading B2B marketing campaigns including digital and social media, thought leadership and content, event delivery, email marketing, account-based marketing, etc.
• A versatile marketer comfortable with both strategic planning and hands-on execution.
• Self-starter with ability to manage multiple projects and deadlines.
• Team-player able to successfully build strong working relationships across all levels of the business.
• Positive attitude, appetite to learn and focus on strong teamwork.
• Excellent attention to detail and written communication.
• Ability to work independently and proactively engage with key stakeholders on progress and objectives.
• Professional services background preferable but not essential.
• Knowledge of the Financial Services sector is an advantage.

We know the skill-gap and ‘somewhat need to tick every box’ can get in the way of meeting brilliant candidates, so please don’t hesitate to apply – we’d love to hear from you.

Apply today by completing our online application. Please be aware that some of our UK roles at PA Consulting require a UK security clearance. All PA people are required to undergo background checks and to achieve the Baseline Personnel Security Standard however, some UK roles also require higher levels of National Security Vetting, where applicants must have at least 5 years of continuous residency in the UK. We therefore ask that you only apply if you meet the residency requirements (i.e. you are a British citizen or have been resident in the UK for the past 5 years), as this is the prerequisite for a security clearance. If you’re unsure about your eligibility, we encourage you to review the UK Government’s guidance on security vetting before applying.

Additional information:

Life At PA encompasses our peoples' experience at PA. It's about how we enrich peoples’ working lives by giving them access to unique people and growth opportunities and purpose led meaningful work. Our purpose guides how we work with our clients and our teams, and support our communities, to deliver insight and impact, solving the world’s most complex challenges. We're focused on building a workplace that values human difference and diverse mindsets, and a culture of inclusion and equality that unlocks the potential in our people so everyone can be their best self. We are dedicated to supporting the physical, emotional, social and financial well-being of our people. Check out some of our extensive benefits:

• Health and lifestyle perks accompanying private healthcare
• 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
• Generous company pension scheme
• Opportunity to get involved with community and charity-based initiatives
• Annual performance-based bonus
• PA share ownership
• Tax efficient benefits (cycle to work, give as you earn)

We’re committed to advancing equality. We recruit, retain, reward and develop our people based solely on their abilities and contributions and without reference to their age, background, disability, genetic information, parental or family status, religion or belief, race, ethnicity, nationality, sex, sexual orientation, gender identity (or expression), political belief, veteran status, or any other range of human difference brought about by identity and experience. We welcome applications from underrepresented groups.

Adjustments or accommodations - Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us on recruitmentenquiries@paconsulting.com.