Marketing Lead - Financial Services in London

We believe in the power of ingenuity to build a positive human future. As strategies, technologies, and innovation collide, we create opportunity from complexity. Our teams of interdisciplinary experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.

This is a permanent opportunity for an experienced senior marketing manager to lead marketing for our Financial Services sector - one of PA’s most dynamic and strategically important areas. Financial Services sit at the heart of how people live, work, and plan for the future – underpinning everything from access to banking and insurance to long‑term financial wellbeing.

At PA Consulting, we see the sector as a critical force for trust, resilience, and societal progress – empowering our clients to innovate responsibly, navigate complex regulation, and unlock the full potential of technology. Our work spans banking, insurance, and wealth and asset management, helping clients build safer financial systems, strengthen customer relationships, modernise operating models, and harness data and AI to create sustainable, transparent, and future‑ready services.

We’re looking for a curious, resilient team player with strong commercial acumen and a passion for delivering results in a purpose-driven, professional services environment. You’ll bring excellent influencing skills and a proven ability to navigate complex stakeholder networks and build alignment across diverse teams.

You’ll join a high-performing marketing team that delivers award-winning campaigns to grow our brand, strengthen client relationships, and drive revenue growth. You’ll lead marketing activity across the sector, working with specialists in PR, thought leadership, digital, and our in-house creative studio.

Drawing on the insights from our experts and best-practice campaigning, you’ll shape and deliver an ambitious, inspiring marketing strategy that supports PA’s mission to create a positive human future.

Responsibilities include:

• Strategy and planning – identify marketing opportunities and sector insights to develop integrated marketing campaigns which raise the profile of the PA brand, position us as the go-to partner for end-to-end innovation and generate demand for our services.
• Integrated marketing campaigns – execute integrated marketing campaigns across virtual and physical events, website, PR, social media channels, advertising, sales collateral, demonstrations, awards, associations, etc.
• Thought leadership development – work with subject matter experts to evolve and package our content so that they can be communicated effectively in target accounts and the general market.
• Brand management – ensure that all marketing activities promote and develop the PA brand, proactively acting as ambassador for PA’s purpose and brand.
• Marketing operational management – maintain accurate and timely budgeting and KPI reporting at sector, geographic and global marketing levels.
• Client relationship management – capture and track client contact information and grow the contact database.