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- Tasks: Lead social media strategy and create engaging content across multiple platforms.
- Company: Join Astrid & Miyu, a vibrant jewellery brand on a mission to revolutionise the experience.
- Benefits: Enjoy a competitive salary of £45,000 plus bonuses and hybrid working.
- Why this job: Be the voice of a brand that celebrates community and creativity in the jewellery industry.
- Qualifications: 4+ years in social media management with strong communication skills.
- Other info: Dynamic team culture focused on growth, collaboration, and sustainability.
The predicted salary is between 36000 - 60000 £ per year.
The A&M Mission: We\’re more than just a jewellery brand, we\’re on a mission to revolutionise the jewellery experience.
Our Values & Culture: At A&M, our values aren\’t just words – they\’re the heartbeat of how we show up, every single day.
Grow Together. Celebrate Each Other. Break All Boundaries.
We\’re a company fuelled by growth, recognition, and pushing beyond the expected. We move fast, think big, and believe that progress is a shared journey. We champion one another\’s wins and show up with support when it counts – because when one of us grows, we all do. If you\’re inspired by collaboration, driven by curiosity, and energised by celebrating others, you\’ll thrive here at A&M.
Location: London, Hybrid (minimum 2 days a week in the office).
Salary & Benefits: £45,000 + bonus. See more on our benefits here.
Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here.
The Global Social Media Manager Mission
At Astrid & Miyu, we\’ve built our journey on trend-led content and a social-first mindset. More than a jewellery brand, we create content that inspires, celebrates, and connects our community.
As Global Social Media Manager, you\’ll lead strategy and content across Instagram, TikTok, LinkedIn, Pinterest, YouTube, and Facebook. This hands-on role covers everything from creating and editing content to growing engagement and strengthening our community. You\’ll bring our story to life and ensure every post feels unmistakably Astrid & Miyu.
How you\’ll drive success
- Lead Strategy & Shape the Brand
- Define and execute a global social media strategy that drives engagement and amplifies Astrid & Miyu\’s social-first identity
- Set annual pillars and quarterly priorities to guide day-to-day content creation and campaigns
- Stay ahead of trends, platform updates, and cultural conversations to keep the brand relevant
- Create & Capture Content
- Lead the production of trend-led, platform-specific content, ensuring all content is optimised for each platform
- Collaborate with the Social Media Associate on the Content Calendar ensuring timely, consistent, and engaging posts across platforms
- From behind-the-scenes on campaign shoots to events and launches, you\’ll capture content that amplifies our brand across our platforms
- Engage & Grow Our Community
- Manage daily engagement, responding to comments, DMs, and mentions authentically and on-brand
- Collaborate with Customer Care to nurture our community
- Measure, Learn & Improve
- Set ambitious KPIs and track performance across platforms, analysing data to optimise content and strategy
- Lead social listening to identify trends, cultural moments, and audience insights that inform campaigns
- Share key learnings with the Brand Marketing and performance teams to shape wider marketing and business decisions
- Lead & Collaborate
- Mentor and line-manage the Social Media Associate, fostering creativity and growth
- Partner closely with creative, Paid Media, and Brand Marketing teams to align content and campaigns
- Partner with the Influencer Marketing team to identify and support collaborations that extend reach and engagement
- Streamline workflows and approval processes to ensure smooth and timely execution
- Encourage a \”test and learn\” culture, using insights to experiment with new content formats and storytelling ideas
What you\’ll need to thrive
- Relevant experience in a Social Media Manager role for a minimum of 4 years
- Our values must resonate with you deeply, having one of the most important roles in the business and being the face of our employer brand
- Adaptable, able to handle multiple projects in line with budget and timelines with confidence
- You have excellent communication skills, able to collaborate with other departments across the business
The Interview Process and Candidate Experience
- Life Story & Values – a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values
- Experience Interview – a slightly longer video call for you to meet your manager and discuss your skill-set and experience for the role
- Final Interview – 1 hour in person task interview to complete and present
Feedback: We\’re committed to creating the best candidate experience we can for you. You\’ll receive feedback over the phone or email at every stage in the process once you\’ve had an interview so that we can set you up for success and help fuel your growth.
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Global Social Media Manager employer: Astrid & Miyu
Contact Detail:
Astrid & Miyu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Social Media Manager
✨Tip Number 1
Get to know Astrid & Miyu inside out! Dive into their social media, website, and any recent news. This way, you can tailor your conversations and show them you’re genuinely interested in their mission and values.
✨Tip Number 2
Practice makes perfect! Prepare for the interview by role-playing with a friend or using our resources. Focus on how you can bring their brand story to life and engage their community effectively.
✨Tip Number 3
Don’t just sit back after applying! Follow up with a friendly email expressing your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Leverage your network! If you know someone at Astrid & Miyu or in the industry, reach out for insights or even a referral. Personal connections can make a big difference in landing that interview.
We think you need these skills to ace Global Social Media Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and jewellery shine through! We want to see how you connect with our mission and values, so don’t hold back on sharing what excites you about the role.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that align with the Global Social Media Manager position. Highlight your past successes in social media strategy and community engagement – we love seeing relevant examples!
Be Authentic: We value authenticity, so be yourself in your application. Share your unique voice and perspective, and don’t be afraid to show us how you would bring the Astrid & Miyu brand to life across various platforms.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Astrid & Miyu
✨Know the Brand Inside Out
Before your interview, dive deep into Astrid & Miyu's mission and values. Understand how they revolutionise the jewellery experience and think about how your own values align with theirs. This will help you articulate why you're a great fit for their culture.
✨Showcase Your Social Media Savvy
Prepare examples of your previous work in social media management. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved. Be ready to discuss how you stay ahead of trends and adapt content for different platforms.
✨Engagement is Key
Astrid & Miyu values community engagement, so come prepared with ideas on how to foster and grow their online community. Think about how you would respond to comments and DMs authentically, and be ready to share your thoughts on building relationships with followers.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, prepare to discuss your collaborative experiences. Share examples of how you've partnered with creative, marketing, or customer care teams in the past to achieve common goals and drive success.
